PR for SEO – An Insightful View

Search Engine Optimisation or SEO is one of the major tools of Digital Marketing. Over the years the tool has been honed a lot and has now become an integral part of internet marketing strategy too. But it is no longer a lone wolf. All the other associate marketing tools like email marketing, social media marketing, paid marketing, offline marketing and variant promotional efforts enables SEO to yield more successful outcomes.

According to the latest trend analysis it is observed that public relations or PR is giving SEO unforeseen mileage. PR driven SEO strategies are making leaps & bound progress in bringing to fruition the goals of every marketing campaigns. The reason behind this are

·         PR is flashing the links better. Links are the most crucial factor in search engine ranking. More consistent & quantifiable the links better is the SEO, hence better traffic inflow. A link covered in a national newspaper or news channel will have more clicks than the one spreadthrough an email burst.

·         Brand recognition is best boosted by PR. PR was basically invented to make brands more recognizable. Therefore with this huge popularity, lead generation for SEO becomes quite easy.

·         PR handles brand reputation with care. If a website receives too many negative remarks or bad reviews its SERP will downgrade and SEO will falter. PR is the tool for reputation management and it only curtails the negativity but also keeps the growth organic & optimistic.

·         PR keeps social proof. An appearance on a celebrated newspaper bulletin or a popular magazine strip or on any other highlighted media is a great social recognition for the brand. This lures the traffic toward the website and facilitates SEO to push the SERP ranking higher.

Most of the PR Agencies in Delhi are now offering Social Media Marketing Services and SEO Services in Delhi since PR has become an unavoidable part of digital marketing. The nicks & tricks these expert promotional & branding agencies are opting for to extend the coverage of SEO strategy deployed by a firm these days are

1.      Publication of conclusive press releases.

2.      Appointing media network specialists.

3.      Hashtagging PR opportunities on different social media platforms.

4.      Creating astute campaigns.

5.      Partnering with charities.

6.      Feedbacking on reviews.

7.      Approaching through market data research.

8.      Inserting quotes in reporting.

9.      Posting attractive & relevant images.

10.  Telling the stories of the customers.

11.  Linking up post with relevant current affairs for SEO lead generation.

How to devise new marketing strategies with known tools?

Digital marketing is that umbrella under the shade of which every individual marketing tools bloom. However, it is also a fact that the results obtained by implementing any one of these tool is often but not outweighed by the collective efforts of all. Hence, the digital marketing companies nowadays are not opting for a single tool approach but heavily relying on integrating more than one of these premium digital marketing tools in devising the most fruitful marketing strategy for the clientele.

Two of the leading marketing tools of this digital age are SEO (Search Engine Optimisation) and PR (Public Relations). Even few years back both the tools of marketing were not even considered together – SEO was used for online lead generation while PR was for departmentalized for offline promotional campaigning.However, with the introduction of algorithm updates named Penguin & Panda by Google things started changing drastically. Quality of the content and the number of referrals for the websites were seriously taken into consideration. Quasi promotional techniques took the back seat while white hat methods were given the driver’s seat. With this SEO and PR strategies & methodologies became at par and are now running parallel in the same direction.

In this congruent environment all the PR Firms in Delhi, the Social Media Companies in Delhiand theSEO Companies in Delhi are trying to integrate PR & SEO tactics in their digital marketing strategies for all their projects. The following pointers will give you an overview about some of the essential metrics that can help you integrate PR & SEO into a marketing strategy.

·         Influencers – These people as the name suggests, influence others greatly. By contacting such a personality you can actually extend the reach of your content through social media & other interactive channels and generate good leads.

·         Press Release – It is an old adverting tool but in the 2.0 version it uses the social & multimedia channels. If you release it right then both your brand & keyword strategy will get an overwhelming exposure.

·         Blogging – Guest blogging works miracles for many. If your blog page has a post of Neil Patel then the amount of traffic your website will get is unimaginable. And the icing on the cake will be if the blog has a few backlinks to your services& social media pages.

·         Content – If the content is written properly following editorial guidelines and has effective optimization inputs then it will generate lead of its own fulfilling both the roles of PR & SEO.

How social media can make your brand more powerful in present times?

Gone are the days when social media was just a platform for socializing with friends & family and forming new bonds and communities. Nowadays, it is a goldmine for the entrepreneurs for generating leads and making profit. But without proper marketing strategies achieving the desired results will remain a dream. Hence, you will need to implement the most effective social marketing strategies to enhance your branding on this fecund platform.

Since everyone is opting for the same, you will always need to stay ahead of the common trend. Doing it by the digital marketing book is no longer a feasible tactic. Under these circumstances addressing the social media marketing services from some of the new age PR agencies in Delhi   is the way to success. This is because they have a keen instinct of promotion and a different yet innovative approach. So, without any further delay lets discover some trendsetting new social media tactics that can give your brand the boost it deserves in this competitive era.

·         Re-sharing is the new promotional highlight. By posting a blog once is not a valid option anymore. You need to re-share it multiple times to get the attention of the audience. However, the merit of re-sharing lies elsewhere. By re-sharing any trending news relatable to you brand under a lucrative new caption, you will get a flurry of visitations to your page.

·         Inspire the audience to draft creative content. Wherever you go content will always be the king. But instead of creating everything from your end, you can also involve the audience in the process. Simply by posting a pop Q&A image or video, you can get SM feedbacks from the viewers. And you will be pleasantly surprised to see how well written, factual and well-formatted contents will pour in. This will not only revamp your brand’s popularity, you will also establish a good rapport with your audience.

·         Hashtag it right. Hashtags are not merely some symbol but an integral part of promotion. These highlight the significant parts of the post that will attract the audience. SEO services in Delhi are putting extra efforts in researching and placing the hashtags in front of the most impactful words at the most apt time for definitive branding.

·         Align with social causes. If any social cause is relatable to the brand values then the posts should resonate the same vibes. These synergized campaigns will not only uplift the moral face of the brand but also increase the volume of its customer base.

How social media aids to search engine optimization?

The marketing domain has evolved drastically over the past few decades after the publicizing of computers and internet access. The revolutionary concept of digital marketing has given not only the commercial sector but every other sector of the human community a substantial amount of activity boost. Being a parasol term digital marketing operates on different levels, with different approaches and utilizing variant marketing tools. The two major tools that are most instrumental in making any & every brand flourish are SEO and Social Media. SEO increases the visibility and ranking of a brand over the internet and since Social Media is a people’s network your brand will have an exposure like none before. Thus, if you are looking to enhance the brand value of your initiative or revamp the same then you ought to register the digital marketing services of some of the top PR Firms in Delhi.

SEO & Social Media are so intricately interwoven that SEO Companies in Delhi & Social Media Companies in Delhi go in hand to hand. But how the Social Media actually helps better the SEO outcomes is seldom discussed in details. The following pointers will give you an insight how the two works in sync.

·         More the number of social media followers more impactful is the SEO strategy. The growth of traffic inflow is very gradual in case of SEO but if the company has a strong Social Media presence, then through the promotional processes the website will get a huge & fast traffic inflow.

·         Link sharing is a common practice on social media. Therefore, if you share the links to your website on the social media platform then those will act as externally inbound links and thus enhance the efficiency of the SEO strategy applied.

·         The social media postings are a great way to ensure optimizing your website content. By learning the search preference of the audience you can actually analyze the trend and apply appropriate SEO strategy like infographic, image or video optimizations.

·         Social media influences sharing which act as a major boost for any SEO effort, whatsoever. However, the quality of the posting should be consistent and must pass the algorithms of search engine. 

·         And lastly, it is a proven fact that social media is the best way to increase brand awareness. So if you are doing SEO and also have a Social Media plan of action, then your branding will definitely get bigger, better and more profitable.  

Growth of translation industry, treading the path to prosper

It was never so easy to do a business! From a street side grocery shop to the best of translation agencies in Delhi, they have hopped on the technology bandwagon to increase their income and become biggies in their respective fields. Even when the latest trend of automation of repetitive and trivial tasks is gaining prominence in every industry, the translation industry remains slightly affected being cognitive-intensive. Even the expert translators at translation agencies in Delhi acknowledge the fact that digital technology may transform the industry for good, but still isn’t competent enough to replace the human translators. Earlier, in order to translate phrases correctly Machine Learning ML was used, but today, AI and ML powered tools has the ability to translate the language in real time.

The translation agencies in Delhi as well as around the world,bring together the power of human intellect and machine for catering to the tons of clients better thereby, creating a rich customer experience. From helping them in streamlining their website for the target country to guiding them on multilingual customer interaction, translation agencies equipped with both machine and human translation capabilities are taking the market by storm.

Due to globalisation demands for the expert language services is on the rise. Who would have imagined that translation practices can become a build block of a full-fledged industry? While the translation industry is still in its infancy, the ground-breaking innovations are leaving people awestruck. The common tools and software used for basic translation have been reconfigured or re-engineered with state-of-the-art technologies like Artificial Intelligence (AI) and Deep Learning (DL).The tech companies have already explored and buckled up the scope of these machine translation tools to innovate and customize them to meet the needs of their customers.

The goal of nearly every company is to keep the headcount minimum and increase their work efficiency. But companies that are receiving massive demands also need human resources along with data-driven translation software and tools to efficiently manage the work on time. Technology can be advanced but it still lacks the ability to exactly function as a human mind and cannot understand nitty gritty of the language, making human intelligence indispensable to the needs of critical areas of the translation process for the years to come. The demands of language translators in Delhi and all around the globe cannot be done away with, rather, they are bound to multiply exponentially and more businesses will flourish and globalise.