Competition may start from offline markets, should win online

India is emerging as one of the fastest-emerging mobile markets in Asia-Pacific; it even surpassed the Americas in 2018. Increase in internet penetration, rise in e-commerce, and the emergence of new business models have opened new gateways for India to stand as the most robust economy in the world.  Moreover, Government of India’s initiatives such as Make in India, set up of Ministry of Skill Development and Entrepreneurship, and funding in startups and MSMEs, are encouraging not only male entrepreneurs but women, too. It will not be an exaggeration if we say that India is making great strides in its digital journey with the booming of more and more businesses.

In this digital journey, social media and PR are the considerable growth drivers who made a quick move in attracting newbies to reach out to their prospective customers, generate leads, and serve their customers well with impeccable service delivery and customer experience. Decades ago, when Global village was only a vision, the competition wasn’t as complicated as it is today. The business could flourish and get an edge over the competitors a bit easier. But not today! With digitalisation, competition is getting stringent day by day as new businesses are coming up with innovative models and out-of-the-box approaches. To survive in this competition, only traditional mediums will not be of so much use as new-age digital mediums are.

In this, PR agencies and social media companies in Delhi and all over the globe can uplift a brand and build its reputation in the highly-competitive market. These agencies keep bird’s eye view on the trends and threats in the market to upkeep a brand in the fast-paced digital race. Here are a few examples of how social media companies in Delhi are a proven helping hand for the new brands.

•    Putting AI to work

AI has already exemplified its capacity in Banking and Finance and Automobile and Manufacturing. Now is the time that AI is taking social media platforms, which are popular amongst the brands to get maximum visibility online. For the e-commerce brands, social media companies in Delhi make use of AI-powered tools for auto-recommendation of products based on the users’ likes and dislikes. This not only improves customer experience but also targets only the relevant audience.

•    Reaching the underserved

Brands usually are more obsessed with metro population that they often miss on gaining traction from potential customer base spread across Tier 3&4 cities. In coming years, the businesses will be flocking to such areas as these are likely to see the growth of voice search and video content dissemination. Not only social media companies, but PR agencies in Delhi are also planning to interact with mobile-first customers, and not merely with mobile-only.

Do You Need SEO Companies in Delhi for Your Business

It is seen often, that many experts feel SEO is not required for website. However, that is not true because search engine optimization forms an important part of internet marketing of a website.

To promote and increase the rankings of a website, PR firms in Delhi services are needed. When you want your website to be ranked high on search engines like Google, then you must hire the services of a reputed SEO firm.

At the same time, when you are just for the sake of being online, then you can do without the help of SEO services. However, you may not find anybody who wants to be online for the sake of it.

Hence, it comes as no surprise that websites want to be top ranking. Is that possible? How can the social media companies in Delhi enable that ranking to be achieved and gained? With the help of reliable SEO services, it is a possibility.

Why websites need SEO methods implemented on them?

Search engines offer immense internet traffic to the website. Unless a website is able to gain more internet traffic, they cannot gather audience. Users type in the keywords that they want to find information about.

When they do not find your website, they can find somebody else’s website with the same content and items. Since the number of websites are increasing with each passing day, it is important that the right kind of SEO techniques are implemented and used.

How is that possible? Using the right kind of SEO companies in Delhi, your website gets the right kind of techniques used in them. They first analyze and see where you are gone wrong. They recommend and suggest various strategies and techniques that can help you get the rankings.

However, it is important that you make sure the SEO firm is competent enough to provide you with required services. You can do that by spending some time on their website, going through their projects worked on, client feedback, and practices used currently.

A good SEO Company is usually in business for many years. If you are satisfied with what you have seen and read, then you can go ahead and have a contract with them. But, you need to beware of the fraudulent SEO firms too.

To be found ranked high on search engines like Google, you have to make use of SEO. When a reputed SEO firm provides the services then you can be rest assured that your website is bound to get high rankings.

10 Things to Be Included in Your Social Media Style Guide

No brand has been immune to make mistakes on social media. But it can be avoided if you hire Social Media Companies in Delhi to create and follow a distinct social media style guide.

You should include some key components for your social media style guide. A social media guideline will allow your brand to be cohesive across every platform. PR Firms in Delhi can look after the instruction, and your brand will thrive with the blessings of social media. 

Here are 10 things that your brand’s style guide must include-

1.      Social Media Profiles

Make sure to list all profiles that you own, both the primary and others. Sometimes the naming conventions of social media profiles get overlooked. Set a guideline how the usernames will be formatted across various platforms.

2.      Grammar and Language

Language or terminology, as well as grammar, is important for not only your website but for all your social media posts also. Maintaining a particular style and format embarks consistency. 

3.      Brand Voice

Your brand voice on social media will make your brand distinct from the rest of the companies in the market. A consistent voice must stay across every medium. Don’t send mixed messages to the audience.

4.      Post Formatting

Most brands use a specific format to share status updates, links or other types of posts. The little subtlety of the structure makes it easier to streamline the process.

5.      Usage of Hashtags

Keep all the things organized by determining how your team should use the hashtags in your social media posts. Make a list of all the campaign-specific hashtags that are in-sync with your brand.

6.      Visual Formats

As the social media sites are based on visual, the style guide of your social media profiles should have parameters and quality for any images or video you share. Header graphics and profile images have immense roles to play along with photos, videos.

7.      Handle Interactions with Competitors

How your brand interacts with the competitors can play a significant role in the industry. Make a consistent approach to deal with certain situations and your brand voice will make significance in this factor.

8.      Legal Concerns

As much as possible, stay away from tangling your brand into legal issues for a social media post. Make a rule book of what to publish and what not to publish on social media. Better know legal matters and stay safe.

9.      Respond to Questions

When your brand encounters questions, the team should present the answers in a well-maintained format that show a particular pattern of interacting. Responses should be consistent.

10.  Personas of Different Customers

Every customer has a distinct persona, and the way you deliver a message can affect various ways. Your team must know how to deliver a message to all the distinctive people of different personas. Know your target audiences well.

9 Ways to Better Your Social Media Presence

If you are a company, then there is less chance that you are not on any social media platform. But do all brands thrive in social media? The reality is when you post random links, videos, photos, and graphics; it is expected that it won't work on maintaining a media presence. A structure is crucial.

PR Firms in Delhi can be at your brand's social media services and help your brand to tick all the ways to higher your brand name with excellent contents. Here are a few ways to better the social media presence.

1.      SMART Goals

Know why you are motivated to be on social media. If you are confused, then it is a problem. Brands should have SMART goals- specific, measurable, achievable, relevant and time-bound. You won’t ever post aimlessly.

2.      Who Are Your Audience?

After applying SMART goals, you need to determine who your target audiences are.

Remember that now everyone is your audience. When you break down your audiences, it will help you to figure out what clicks for your brand and in which platform.

3.      Be Human

Don't come across social media as a faceless brand with zero show of personality. People will love to connect to your brand on a personal level to be your customer or audience. Show the human side of the brand, and you will connect the right chords.

4.      Seek Relationships Not Followers

No matter how little follower you have, if every post of your attracts them to your content, then nothing is more valuable than that. Form lasting relationships with your followers.

5.      Craft Editorial Calendar

The common thread across the biggest brands on social media is they post consistently. A content calendar can make your content posting pattern much easier and on time. Time your post to integrate engagement rate.

6.      Focus on Helping

Your social media presence should not stay focused only on “hard sell” instead of helping others. It is more important to focus on assisting others to genuinely with a relevant reply to questions timely. Offer a solution to problems.

7.      Optimize Your Accounts

You can Hire Social Media Companies in Delhi to optimize your accounts for better engagement in social media. You can do the optimization through keywords, imagery and filling out your account information. Craft each profile well and in-sync with one another.

8.      Stay Active

For brands, inactive social feeds are bad. You need to come up with new content day after day. Dedicate a portion of your time-chunk to build your social media platforms with at least one content every day.

9.      Create Interesting Content

Your audience should be the one for you are making the content. So create contents that your followers want to see. Create original content regularly.

7 Must-Have Content Strategy of Your Brand for Social Media

You can't ignore the power of social media today because a large group of people makes purchases from their social networking sites. But jumping into these social platforms without a constructive strategy doesn't guarantee a positive response. To accelerate your presence, PR Companies in Delhi can play a critical role by applying some content strategy.

With the right content strategy, you will know which network is bringing the best engagement for your brand. Here are some must-have content strategies that can sky-rocket your brand's engagement rate throughout the social platform.

Strategy 1: Define Social Goals In Alignment with Business Goals

To have a real impact through your social media content strategy, make sure your business goals are in tune with campaign goals. Scrutinize which way your campaigns are heading. But before that, you must establish your success idea look like. Improving brand awareness, generating new leads or driving audiences to your website can be among many business goals that you must align with social goals. 

Strategy 2: Choosing Right Social Network

Best social media strategy is, knowing the interest of your audience by their social network. It will be wastage of money if you target every social media platforms without the right focus. Focus on each platform separately and find out on which you can be committed 100% and which target audience you want to attract.

Strategy 3: Design Content Creation Process

After you know for which platform you will create content, you must establish a guideline for consistency of your content. Your social posts must be designed to develop emotional bonds with your audience. Establish a unique brand voice and personality of your brand.

Strategy 4: Research Content and Keywords

Okay, you now have an idea for you are making content and where your strategy will take place. Now you must put your efforts to research what content you should create. Design content that sync with your business as well as social goals. Your content must engage the audience completely.

 Along with doing perfect research work, focus on the most important aspect – the keywords. You don't want to miss out on keywords at all. Without the integration of keywords in the content, it will less likely to receive all the attention. 

Strategy 5: Create Consistent Schedule

A good strategy for social media needs to be consistency. This keeps your customers engaged. Evaluate when your targeted audience is active. Every social platform has a different schedule when the posts do great.

Strategy 6: Create Community Using Engagement

Building a community by using the engagement in each platform should be your strategy. With community, customers want to build relationships with their loved brands. Social media can strengthen emotional bonds and also loyalty.

Strategy 7: Track Performance and Make Adjustment

Hire Social Media Marketing Services to track the performance of your posts and make necessary adjustments.