10 Things to Be Included in Your Social Media Style Guide

No brand has been immune to make mistakes on social media. But it can be avoided if you hire Social Media Companies in Delhi to create and follow a distinct social media style guide.

You should include some key components for your social media style guide. A social media guideline will allow your brand to be cohesive across every platform. PR Firms in Delhi can look after the instruction, and your brand will thrive with the blessings of social media. 

Here are 10 things that your brand’s style guide must include-

1.      Social Media Profiles

Make sure to list all profiles that you own, both the primary and others. Sometimes the naming conventions of social media profiles get overlooked. Set a guideline how the usernames will be formatted across various platforms.

2.      Grammar and Language

Language or terminology, as well as grammar, is important for not only your website but for all your social media posts also. Maintaining a particular style and format embarks consistency. 

3.      Brand Voice

Your brand voice on social media will make your brand distinct from the rest of the companies in the market. A consistent voice must stay across every medium. Don’t send mixed messages to the audience.

4.      Post Formatting

Most brands use a specific format to share status updates, links or other types of posts. The little subtlety of the structure makes it easier to streamline the process.

5.      Usage of Hashtags

Keep all the things organized by determining how your team should use the hashtags in your social media posts. Make a list of all the campaign-specific hashtags that are in-sync with your brand.

6.      Visual Formats

As the social media sites are based on visual, the style guide of your social media profiles should have parameters and quality for any images or video you share. Header graphics and profile images have immense roles to play along with photos, videos.

7.      Handle Interactions with Competitors

How your brand interacts with the competitors can play a significant role in the industry. Make a consistent approach to deal with certain situations and your brand voice will make significance in this factor.

8.      Legal Concerns

As much as possible, stay away from tangling your brand into legal issues for a social media post. Make a rule book of what to publish and what not to publish on social media. Better know legal matters and stay safe.

9.      Respond to Questions

When your brand encounters questions, the team should present the answers in a well-maintained format that show a particular pattern of interacting. Responses should be consistent.

10.  Personas of Different Customers

Every customer has a distinct persona, and the way you deliver a message can affect various ways. Your team must know how to deliver a message to all the distinctive people of different personas. Know your target audiences well.