9 Ways to Better Your Social Media Presence

If you are a company, then there is less chance that you are not on any social media platform. But do all brands thrive in social media? The reality is when you post random links, videos, photos, and graphics; it is expected that it won't work on maintaining a media presence. A structure is crucial.

PR Firms in Delhi can be at your brand's social media services and help your brand to tick all the ways to higher your brand name with excellent contents. Here are a few ways to better the social media presence.

1.      SMART Goals

Know why you are motivated to be on social media. If you are confused, then it is a problem. Brands should have SMART goals- specific, measurable, achievable, relevant and time-bound. You won’t ever post aimlessly.

2.      Who Are Your Audience?

After applying SMART goals, you need to determine who your target audiences are.

Remember that now everyone is your audience. When you break down your audiences, it will help you to figure out what clicks for your brand and in which platform.

3.      Be Human

Don't come across social media as a faceless brand with zero show of personality. People will love to connect to your brand on a personal level to be your customer or audience. Show the human side of the brand, and you will connect the right chords.

4.      Seek Relationships Not Followers

No matter how little follower you have, if every post of your attracts them to your content, then nothing is more valuable than that. Form lasting relationships with your followers.

5.      Craft Editorial Calendar

The common thread across the biggest brands on social media is they post consistently. A content calendar can make your content posting pattern much easier and on time. Time your post to integrate engagement rate.

6.      Focus on Helping

Your social media presence should not stay focused only on “hard sell” instead of helping others. It is more important to focus on assisting others to genuinely with a relevant reply to questions timely. Offer a solution to problems.

7.      Optimize Your Accounts

You can Hire Social Media Companies in Delhi to optimize your accounts for better engagement in social media. You can do the optimization through keywords, imagery and filling out your account information. Craft each profile well and in-sync with one another.

8.      Stay Active

For brands, inactive social feeds are bad. You need to come up with new content day after day. Dedicate a portion of your time-chunk to build your social media platforms with at least one content every day.

9.      Create Interesting Content

Your audience should be the one for you are making the content. So create contents that your followers want to see. Create original content regularly.

7 Must-Have Content Strategy of Your Brand for Social Media

You can't ignore the power of social media today because a large group of people makes purchases from their social networking sites. But jumping into these social platforms without a constructive strategy doesn't guarantee a positive response. To accelerate your presence, PR Companies in Delhi can play a critical role by applying some content strategy.

With the right content strategy, you will know which network is bringing the best engagement for your brand. Here are some must-have content strategies that can sky-rocket your brand's engagement rate throughout the social platform.

Strategy 1: Define Social Goals In Alignment with Business Goals

To have a real impact through your social media content strategy, make sure your business goals are in tune with campaign goals. Scrutinize which way your campaigns are heading. But before that, you must establish your success idea look like. Improving brand awareness, generating new leads or driving audiences to your website can be among many business goals that you must align with social goals. 

Strategy 2: Choosing Right Social Network

Best social media strategy is, knowing the interest of your audience by their social network. It will be wastage of money if you target every social media platforms without the right focus. Focus on each platform separately and find out on which you can be committed 100% and which target audience you want to attract.

Strategy 3: Design Content Creation Process

After you know for which platform you will create content, you must establish a guideline for consistency of your content. Your social posts must be designed to develop emotional bonds with your audience. Establish a unique brand voice and personality of your brand.

Strategy 4: Research Content and Keywords

Okay, you now have an idea for you are making content and where your strategy will take place. Now you must put your efforts to research what content you should create. Design content that sync with your business as well as social goals. Your content must engage the audience completely.

 Along with doing perfect research work, focus on the most important aspect – the keywords. You don't want to miss out on keywords at all. Without the integration of keywords in the content, it will less likely to receive all the attention. 

Strategy 5: Create Consistent Schedule

A good strategy for social media needs to be consistency. This keeps your customers engaged. Evaluate when your targeted audience is active. Every social platform has a different schedule when the posts do great.

Strategy 6: Create Community Using Engagement

Building a community by using the engagement in each platform should be your strategy. With community, customers want to build relationships with their loved brands. Social media can strengthen emotional bonds and also loyalty.

Strategy 7: Track Performance and Make Adjustment

Hire Social Media Marketing Services to track the performance of your posts and make necessary adjustments.

7 Easy Steps to Boost Your Brand Communication Strategy

Building a brand is an efficient strategy for reaching out to your target customers. But the work is not easy to achieve. Brand communication plays a vital role to shape a robust brand. However, if you hire a PR agency for Social Media Marketing Services, they can take a few easy tactical steps that can play a pivotal role to create a persistent brand name.

Here are some steps that can boost your brand communication strategy-

1.      Honesty is the Key

You do not necessarily need celebrities for promoting your brand; your customers can become the brand advocates. Your customers are the most authentic people to do brand promotion. So you or one of the PR Agencies in Delhi that you are hiring must ensure that the brand communication from the brand end is spontaneous and genuine. It plays a significant role to build an immediate connection with the audience.

2.      Strike Up Conversations

Many times when customers share their positive experience, brands just reply with a "Thank you". Instead, if they give open-ended responses and start up conversations, that can actually be positive for the brand. People love when brands give time to converse with them positively.

3.      Produce Relevant Content

No matter what brand it is, without the right content under its wing, it can go astray. Content is the evergreen king. You must create content that attracts your target audience as well as stays relevant to the brand needs also. It takes practice and skill to know precisely what content will bring value to your brand. It creates a strong relationship between your brand and the audiences.

4.      Refrain From Always Self-Promoting

People get annoyed by those brands that just do self-promotion. Brands must focus on serving some value to the customers or audience. 

5.      Be Open and Transparent

When your customers know what is happening behind the scenes of the brand, your brand earns trust from them. It educates the customers about the brand and improves brand awareness.

6.      Post Some Fun Content for Enjoyment

Post some content for the sake of light-hearted enjoyment. The content should evoke some fun. Stop from giving any link or Call-To-Action button. Your followers will get the message that you are not here to sell your product or services, but also present your audience with delightfulness.

7.      Give Your Audience What They Want

You must have focused attention on your consumers' thought about your brand. Keep notice about what they want and act swiftly to give their desired content. Customers take co-ownership to influence their favorite brands; likewise, companies should be working on improving their product also.

Opting for SEO Services in Delhi is the best option to boost your brand communication strategy.

5 Easy Ways to Establish and Maintain Your Brand Voice

Every time, your company updates their website, launches some advertisements, delivers a speech at conferences or publishes social media posts, it showcases your brand voice. Social Media Companies in Delhi can help you build your brand voice which can withstand the taste of the time in the social networks.

Defining and strategizing your brand voice is the smart choice. Your company must build a brand voice on social mediums to catch the attention of your audiences. Here comes the question, how to achieve that? There are 5 easy ways you can establish and maintain the company’s brand voice-

1.      Reinforce Brand’s Beliefs

How do you want your audience or customers to consider your actions? You must have a clear idea. But if that's not the case you better get clear answers from leaders. Reinforcing brand beliefs is the first step to define your brand voice.

Consumers appreciate one behavior over others when it comes to brand, i.e., honesty. Consumers dread the snarky attitude from a brand. Whatever your belief is to create parallel experiences maintaining the fundamental beliefs through all your contents. Keep away from giving mixed messages to your customers. You invoke unreliability.

2.      Outline Ideal Brand Voice for Your Company

If you are still in the planning phase of defining your brand voice, then do analysis and outline all the variables. When everyone in your company knows how your brand communicates with the target audience, it becomes easier to build the ideal brand voice.

It is tricky to keep your customers informed and also happy. Striking a balance is what clicks all the correct marks. Otherwise, it can confuse your audience with continuous change in brand voicing.

3.      Avoid Bait

Baiting with some different things to attract the audience can hugely damage your company's image. Don't trick your audience. Avoid switching your communication methods. Keep your message consistent and clear across all social platforms for every paid promotion.

Your social media content should relevant to your brand's beliefs. If you want to boost your content on top of every search, then SEO Companies in Delhi can do the critical task for you.

4.      Monitor Audience Engagement

Each time you post a status, upload a video, reply to a message, you are exhibiting your brand voice. When you respond in social media to questions or concerns, ever forget to maintain the brand voice.

People crave that their problems are prioritized to solve and nobody wants to wait in that process. There are social monitoring tools in the market that can look after what seems like too much work.

5.      Learn about the Highlighted Portion of Your Brand Voice

It is definitely smart to know the brand voice of your company, but recognizing the highlights of it is most crucial. When you use your brand voice through the right medium, your brand increases its influence.

PR Officers, Journalists, and Pitches

In 1970s, who would have thought that email will become a basic necessity for the generation of today? Even the never-ending popularity of social bandwagon has not ruled out the dominance of emails in our lives. Every single day, we receive hundreds of promotional and formal emails on an average from tons of companies and individuals. Now, think about the inboxes of journalists! Ever since the industry of PR sprung up, journalists have long been peeved about their inboxes that are barraged with pitches and press notes. The reason? Because consultants in PR companies in Delhi approach journalists on the email requesting them to quote their clients, publishing articles in credible newspapers and magazines.

Do journalists skip all those pitch emails or revert to just a few of them?  After all, PR people deep in heart always expect a response from the journalists, but reverting to every email is not possible for journalists either, especially when most of them are not relevant to journalist’s area of interest. In such a case, what a PR officer or person should do? If the journalists won’t respond, how will they be able to communicate a brand? The key to grabbing journalists’ attention and convincing them that their story is relevant to the readers and worthy of publishing is crafting a boilerplate pitch interesting and up to date with accurate facts and figures. PR agencies in Delhi and all across the globe, journalists collaboratively work to create great media content that would be useful for the readers and society as a whole.

How to craft PR pitches that make your media stories land up to the world famous magazines and newspapers:

Personalise the pitch to start the conversations

It’s not a good idea to copy paste the same pitch to every journalist as it forms really a bad impression. Try giving a standard pitch a personal and friendly touch by calling the journalist with the name, telling them that you recently read his story in xyz newspapers and what encourages you to approach him. It makes journalist realise that you have done your homework and you really want only him to publish the story exclusively. Nowadays, Public Relations companies in Delhi have realised the fact that an automated email sent to over 100 journalists will do no good to you if you send one story to a reputed journalist.

 Don’t quit pitching journalists, take a pause instead

Strengthening media relations is a cautious job when one inapt word or a small action can damage the entire network. If a journalist does not respond to your pitch for even a month, you must not ceaselessly drop follow-up emails to them as it frustrates them. This does not mean that you should completely stop pitching them. Journalists work under a lot of pressure and on tight deadlines, and when they notice that you stopped reaching out to them the moment they stopped replying, your relations with them may get dented. They don’t want you to reach out to them only when you need them and stop when they skipped your email. If you’ve been sending them pitches that might not interest him, take a pause for a few days or weeks, research on the content type they write and news they cover, and then pitch again with some stories that they can’t reject. That’s the art of managing relations with journalists.