7 Must-Have Content Strategy of Your Brand for Social Media

You can't ignore the power of social media today because a large group of people makes purchases from their social networking sites. But jumping into these social platforms without a constructive strategy doesn't guarantee a positive response. To accelerate your presence, PR Companies in Delhi can play a critical role by applying some content strategy.

With the right content strategy, you will know which network is bringing the best engagement for your brand. Here are some must-have content strategies that can sky-rocket your brand's engagement rate throughout the social platform.

Strategy 1: Define Social Goals In Alignment with Business Goals

To have a real impact through your social media content strategy, make sure your business goals are in tune with campaign goals. Scrutinize which way your campaigns are heading. But before that, you must establish your success idea look like. Improving brand awareness, generating new leads or driving audiences to your website can be among many business goals that you must align with social goals. 

Strategy 2: Choosing Right Social Network

Best social media strategy is, knowing the interest of your audience by their social network. It will be wastage of money if you target every social media platforms without the right focus. Focus on each platform separately and find out on which you can be committed 100% and which target audience you want to attract.

Strategy 3: Design Content Creation Process

After you know for which platform you will create content, you must establish a guideline for consistency of your content. Your social posts must be designed to develop emotional bonds with your audience. Establish a unique brand voice and personality of your brand.

Strategy 4: Research Content and Keywords

Okay, you now have an idea for you are making content and where your strategy will take place. Now you must put your efforts to research what content you should create. Design content that sync with your business as well as social goals. Your content must engage the audience completely.

 Along with doing perfect research work, focus on the most important aspect – the keywords. You don't want to miss out on keywords at all. Without the integration of keywords in the content, it will less likely to receive all the attention. 

Strategy 5: Create Consistent Schedule

A good strategy for social media needs to be consistency. This keeps your customers engaged. Evaluate when your targeted audience is active. Every social platform has a different schedule when the posts do great.

Strategy 6: Create Community Using Engagement

Building a community by using the engagement in each platform should be your strategy. With community, customers want to build relationships with their loved brands. Social media can strengthen emotional bonds and also loyalty.

Strategy 7: Track Performance and Make Adjustment

Hire Social Media Marketing Services to track the performance of your posts and make necessary adjustments.

7 Easy Steps to Boost Your Brand Communication Strategy

Building a brand is an efficient strategy for reaching out to your target customers. But the work is not easy to achieve. Brand communication plays a vital role to shape a robust brand. However, if you hire a PR agency for Social Media Marketing Services, they can take a few easy tactical steps that can play a pivotal role to create a persistent brand name.

Here are some steps that can boost your brand communication strategy-

1.      Honesty is the Key

You do not necessarily need celebrities for promoting your brand; your customers can become the brand advocates. Your customers are the most authentic people to do brand promotion. So you or one of the PR Agencies in Delhi that you are hiring must ensure that the brand communication from the brand end is spontaneous and genuine. It plays a significant role to build an immediate connection with the audience.

2.      Strike Up Conversations

Many times when customers share their positive experience, brands just reply with a "Thank you". Instead, if they give open-ended responses and start up conversations, that can actually be positive for the brand. People love when brands give time to converse with them positively.

3.      Produce Relevant Content

No matter what brand it is, without the right content under its wing, it can go astray. Content is the evergreen king. You must create content that attracts your target audience as well as stays relevant to the brand needs also. It takes practice and skill to know precisely what content will bring value to your brand. It creates a strong relationship between your brand and the audiences.

4.      Refrain From Always Self-Promoting

People get annoyed by those brands that just do self-promotion. Brands must focus on serving some value to the customers or audience. 

5.      Be Open and Transparent

When your customers know what is happening behind the scenes of the brand, your brand earns trust from them. It educates the customers about the brand and improves brand awareness.

6.      Post Some Fun Content for Enjoyment

Post some content for the sake of light-hearted enjoyment. The content should evoke some fun. Stop from giving any link or Call-To-Action button. Your followers will get the message that you are not here to sell your product or services, but also present your audience with delightfulness.

7.      Give Your Audience What They Want

You must have focused attention on your consumers' thought about your brand. Keep notice about what they want and act swiftly to give their desired content. Customers take co-ownership to influence their favorite brands; likewise, companies should be working on improving their product also.

Opting for SEO Services in Delhi is the best option to boost your brand communication strategy.

5 Easy Ways to Establish and Maintain Your Brand Voice

Every time, your company updates their website, launches some advertisements, delivers a speech at conferences or publishes social media posts, it showcases your brand voice. Social Media Companies in Delhi can help you build your brand voice which can withstand the taste of the time in the social networks.

Defining and strategizing your brand voice is the smart choice. Your company must build a brand voice on social mediums to catch the attention of your audiences. Here comes the question, how to achieve that? There are 5 easy ways you can establish and maintain the company’s brand voice-

1.      Reinforce Brand’s Beliefs

How do you want your audience or customers to consider your actions? You must have a clear idea. But if that's not the case you better get clear answers from leaders. Reinforcing brand beliefs is the first step to define your brand voice.

Consumers appreciate one behavior over others when it comes to brand, i.e., honesty. Consumers dread the snarky attitude from a brand. Whatever your belief is to create parallel experiences maintaining the fundamental beliefs through all your contents. Keep away from giving mixed messages to your customers. You invoke unreliability.

2.      Outline Ideal Brand Voice for Your Company

If you are still in the planning phase of defining your brand voice, then do analysis and outline all the variables. When everyone in your company knows how your brand communicates with the target audience, it becomes easier to build the ideal brand voice.

It is tricky to keep your customers informed and also happy. Striking a balance is what clicks all the correct marks. Otherwise, it can confuse your audience with continuous change in brand voicing.

3.      Avoid Bait

Baiting with some different things to attract the audience can hugely damage your company's image. Don't trick your audience. Avoid switching your communication methods. Keep your message consistent and clear across all social platforms for every paid promotion.

Your social media content should relevant to your brand's beliefs. If you want to boost your content on top of every search, then SEO Companies in Delhi can do the critical task for you.

4.      Monitor Audience Engagement

Each time you post a status, upload a video, reply to a message, you are exhibiting your brand voice. When you respond in social media to questions or concerns, ever forget to maintain the brand voice.

People crave that their problems are prioritized to solve and nobody wants to wait in that process. There are social monitoring tools in the market that can look after what seems like too much work.

5.      Learn about the Highlighted Portion of Your Brand Voice

It is definitely smart to know the brand voice of your company, but recognizing the highlights of it is most crucial. When you use your brand voice through the right medium, your brand increases its influence.

PR Officers, Journalists, and Pitches

In 1970s, who would have thought that email will become a basic necessity for the generation of today? Even the never-ending popularity of social bandwagon has not ruled out the dominance of emails in our lives. Every single day, we receive hundreds of promotional and formal emails on an average from tons of companies and individuals. Now, think about the inboxes of journalists! Ever since the industry of PR sprung up, journalists have long been peeved about their inboxes that are barraged with pitches and press notes. The reason? Because consultants in PR companies in Delhi approach journalists on the email requesting them to quote their clients, publishing articles in credible newspapers and magazines.

Do journalists skip all those pitch emails or revert to just a few of them?  After all, PR people deep in heart always expect a response from the journalists, but reverting to every email is not possible for journalists either, especially when most of them are not relevant to journalist’s area of interest. In such a case, what a PR officer or person should do? If the journalists won’t respond, how will they be able to communicate a brand? The key to grabbing journalists’ attention and convincing them that their story is relevant to the readers and worthy of publishing is crafting a boilerplate pitch interesting and up to date with accurate facts and figures. PR agencies in Delhi and all across the globe, journalists collaboratively work to create great media content that would be useful for the readers and society as a whole.

How to craft PR pitches that make your media stories land up to the world famous magazines and newspapers:

Personalise the pitch to start the conversations

It’s not a good idea to copy paste the same pitch to every journalist as it forms really a bad impression. Try giving a standard pitch a personal and friendly touch by calling the journalist with the name, telling them that you recently read his story in xyz newspapers and what encourages you to approach him. It makes journalist realise that you have done your homework and you really want only him to publish the story exclusively. Nowadays, Public Relations companies in Delhi have realised the fact that an automated email sent to over 100 journalists will do no good to you if you send one story to a reputed journalist.

 Don’t quit pitching journalists, take a pause instead

Strengthening media relations is a cautious job when one inapt word or a small action can damage the entire network. If a journalist does not respond to your pitch for even a month, you must not ceaselessly drop follow-up emails to them as it frustrates them. This does not mean that you should completely stop pitching them. Journalists work under a lot of pressure and on tight deadlines, and when they notice that you stopped reaching out to them the moment they stopped replying, your relations with them may get dented. They don’t want you to reach out to them only when you need them and stop when they skipped your email. If you’ve been sending them pitches that might not interest him, take a pause for a few days or weeks, research on the content type they write and news they cover, and then pitch again with some stories that they can’t reject. That’s the art of managing relations with journalists.

Right content placement can do wonders to your SEO strategy

The SEO specialists are quite fixated on the placement and distribution of the content across the channels to get maximum visibility. Most of them think that guest blogging is the right way to achieve visibility, earn reputation, and inbound links whereas some think roundup posts add to the credibility of the website. Some believe that placing great content on third-party platforms is more result-driven SEO strategy that would fetch traffic and leads, while others are of the opinion that publishing the great content on their own websites and platforms is more beneficial in improving search rankings. Well, opinions, beliefs, and strategies vary from SEO professionals to SEO experts in Delhi, but one thing is certain and widely admitted—content is and will remain the rightful heir to the throne of SEO and Social media marketing.

Generally, the potential of an SEO plan and work is quantified by the rankings on Google SERP.  That not necessarily means that your blog or website is not performing well. Even if a website is not ranking well, but it has steady traffic. Trust us; it’s performing exceptionally well because this means that the users are coming again and again—may be to check your content or to shop products. SEO companies in Delhi assert this fact that the objective of SEO is to drive organic traffic and filter leads for you. SERP ranking is only an indicator that the website deserves to be at number one because the users, probably, have been searching for it.

Coming back to the point, what’s the role of content placement and where should it ideally be published? If a useful article is placed on any other website that has high DA and PA, you get referral traffic. And, if the same is published on your very own website, then you get earned or organic traffic. So, the answer to the question where should it ideally be placed depends on the source of traffic you get. If you get most of your traffic through inbound links, keep on publishing the content on other platforms. If it’s the organic traffic that you’re barraged with, post it all on your website only.

However, do not forget to stay connected to your target audience or traffic on social networking platforms, too. In this case, your engaging content should primarily be placed on your social media channels only. Content here refers to tweets, FB posts, FB notes, Instagram creatives and videos, YouTube videos, Pinterest content such as infographics and podcasts, SlideShare slide decks, and link to news articles. Though social media networking falls under another umbrella term, SEO experts in Delhi also use the power of social media to get feedback and response from the target audience instantly instantly.