Machine translation ease the job of language translation agencies in India

As the certified translation services in India are gaining quick pace over the years, it’s not only the translation agencies in India that are burgeoning, but the new translation technologies are also continually emerging. We have already seen how the new buzzword Artificial Intelligence (AI) is revolutionizing the Finance, Recruitment, and Education sector, but now it has also begun transforming the language translation industry and has started upgrading the content strategies worldwide. AI is the futuristic technology that translation companies in Delhi have already implemented to deliver not only certified language translation services in India but also a seamless and enhanced language translation experience.

Many leading translation agencies in India receive overwhelming translation requirements on short deadlines and catering to each of them efficiently is the new challenge. Thanks to the neural machine translation, managing the language translation orders in bulk is now made easy and is quite popularized by the language translators in India because of its numerous benefits. Not only does it taste time in translating the language, but it also empowers the language translators in India by improving their editing and proofreading skills. Though Artificial Intelligence and neural machine translation presently lack in several areas due to its limited scope, the translators at translation companies in Delhi are leveraging it for helping the clients to reach a wider audience and communicate best with them in their languages by optimizing their content strategies. Technology empowers the language translation agencies in India and therefore, the businesses.

Unlike human translators who get tired after 8 hours of intense working, the AI-powered machines never grow tired, which is the foremost need of the language translation industry. As they are programmed in such a way, they can timely complete all the projects in high volumes without any exhaustion. The machines provide a meaningful and reliable translation of the document whose difficulty level is moderate. And, just to ensure the accuracy, the translators review it and do post-editing, if required, which further promises the premium quality of the translated version of the text.

Every minute and every second is crucial for the language translation agencies in Delhi. They cannot afford the wastage of even an hour; on the other hand, the client also wants quick completion of the translation project. And, speed is exactly what machine neural translation is known about. With well-programmed and trained machine translation systems, the professionals save big on time without compromising with either quality or the deadlines as set by the client. 

Research Done Well: Things you should take care of before hiring the best translation agency in India

Having an estimated population of 1.35 billion India is counted amongst some of the largest and populated countries in Asia. As a developing country, India is witnessing some of the laudable advancements in the sectors of IT, finance, and medicinal sciences etc. And, this has brought India to the centre of attraction where the global businesses are now finding different ways to foray into this lucrative market. This is also serving India as an opportunity to register a commendable growth by welcoming these new market entrants and exploring other foreign avenues as well.

Whether a global business has to enter into the local markets of India or someone in India needs to expand the business to foreign boundaries, the cultural or language gap acts as a daunting challenge hindering the way. It’s only the professional languages translation services in India that bridge this ever-increasing gap. Whenever a business needs to tap the local market of a country as a part of the expansion, there is a need for localizing one’s business and marketing strategy accordingly. And, there comes the importance of language translation agencies into the picture—businesses need to translate their businesses as well.

Be it a start-up or MNC, they have to employ the languages translation services in India from trustworthy and reliable language translation agencies for localizing their websites, documents, and stores. For instance, a company must translate its marketing efforts and business policies in the language of its target audience to facilitate two-way communication between each other.

Therefore, the importance of languages translation agencies and language translation services in Delhi, India cannot be underestimated. But, when it comes to choosing a best language translation agency in India, the decision-making process is often cumbersome. Bombarded with countless language translation companies, one goes through a tough time to identify and learn which language translation agency in India is best suited for him. In order to ease this task, we have jotted down some best tips which will guide you how to choose a right and professional language translation company in India:

1.    Check the translation portfolio of the company: It’s a good idea to ask the language translation agency for the translation portfolio so that one can judge the quality of their work and accordingly take a decision.

2.    Learn about them from social media: Today, social media is one of the most powerful tools to get information about one’s personal and professional life. In this case, one only need to learn about the languages translation agencies in India—their reviews, services, posts, employees, and other relevant details before hiring them.

3.    Compare their services and packages: Always compare the languages translation services and packages offered by various companies. Service charges, quality of work, timeline, qualification and experience of team members are some of the parameters on which one should judge which company he should hire.

Machine translation is not going to replace human translation

Nowadays, Google Translate is being widely used in every household to learn a new language, in every business to ignite the growth, and in institutes to build the future in the translation industry. It has become such a useful and popular translation resource that many predictions are being made about the future of language translation agencies. If a machine learning tool can deliver a quick and apt translation of an article or content piece at absolutely free of cost, why would anyone pay even a single penny to the best translator in Delhi?

Every other person holds a similar point of view about the latest technologies and language translation services in Delhi and all across the globe, except the language translation agencies in Delhi. Well, only the professional translators and industry experts can tell what future have for them.

Contrary to what most people believe, the process of language translation involves much more than a simple substitution of words and verbiage. The other essential things such as idioms, syntax, and cultural considerations cannot be taken care of by machine like a human translator can do. The sentences or the paragraphs which are translated from the source to target language may not sound relevant and logical unless and until the overall meaning of the concept is translated.

The multinational firms, who are the largest consumers of the language translation services in Delhi, also admit the fact that word to word translation done by Google Translate and other machine learning tools are mostly incorrect. The reason is its incapability to learn the emotions, sentiments, purpose, and more suitable word choice that a human translator is best at. Though quality language translation services are required in almost every sphere, it is the world of businesses that need it most because of the benefits that localization and translation of a business offered.

As a matter of fact, English is a universal language of communication, but the local language communication is equally important from the marketers’ perspective. The target audience may comprehend and might be fluent in the English language; they consume content in their native languages more efficiently. There must be some of your target customers, who are not familiar with the English language, and for this, you must personalize and localize your content and marketing efforts to tap on them. So now, we know why language translation services in Delhi and around the globe are being hired by businesses worldwide for being relevant and focused on their business goals and attract the customers. 

Transforming the PR scene with the power of Artificial Intelligence and Human Sentiment Analysis

Artificial Intelligence and machine learning are the two technologies that have created great sensation across several industries around the world and amazingly the communication sector is also not left behind. The communicators are at great benefit with the natural language processing (NLP), too as it has brought the world of Public Relation (PR) and communications relate to each other more closely than ever.

In simple words, NLP refers to a computer program that can understand, analyze and revert to the human language as per the literal rules of their habitat. And, the current innovations like Alexa, Siri and Google Play are all parts of NLP. Thanks to NLP that commands like “Alexa, add milk to my shopping list” and “Siri, call Mom” are now a regular thing. It’s true that it took almost a half century for the world to reach up to this technological stage but we are growing continuously and soon the PR companies in Delhi will get to work with some more great technological innovations.

Natural language processing otherwise includes a broad scope of abilities to enhance the work strengths of mankind, but it’s their power of identifying audience sentiments that have worked to the benefit of communicators linked to the PR industry. It has empowered the professionals working in PR agencies in Delhi and around the world to plan and execute some highly impactful earned media programs in a way that has never been done before.  

Earlier for technologies, communication sector only included simple logic-based algorithms that classified words and phrases as either positive or negative and left many in ambiguous regions between the two sections only. But today, the time and technology have transformed completely and equipped the automated systems with the ability to adequately interpret the nuances of human communication and deliver the context and attribute of the words true to their meaning.

With a crowd and noise of too many in the media world, the idea to lead with PR strategies is not limited to only the number of coverage but is also to identify the stories that will create the highest impact amongst the target audience. Otherwise, it was a time-consuming and tedious process but with NLP engines this has become a quick job to easily identify sentiments from the string of texts brought in through any relevant channel.

When it comes to crafting intriguing earned media campaigns, the sentiments of the audience both with regards to the brand and around its coverage is of extreme importance.  This insight will help the PR professionals better demonstrate the client with the impact of their messaging, whether positive, negative or neutral on the target audience.

Use social media intelligently to amplify your customer base

From being just a means of communication, social media platforms have now emerged as a powerful tool for brands and thought leaders to intelligently articulate their vision to the target audience. It’s a truism that even a single right approach backed by strategic execution can take your business to new heights. Many PR agencies and social media companies are, thus, figuring out various new approaches and coming up with new techniques to utilize the growing potential of social media.

Although there has been a deluge of fake news in recent times, people still trust social media networks more than other mediums. Today, both small and big companies utilize these platforms to analyze the changing demands of their audience, study their likes and dislikes, and accordingly craft strategies to pull more customers.

Social media companies and PR agencies are experimenting to build newer online marketing methods to increase customer engagement. They shoot videos, create podcasts, conduct surveys etc., to invite participants and submit their ideas. This way, customers are motivated to know more about the products and why are they beneficial, hence helping brands to get promoted in today’s world of savvy customers.

Brands can fix their names in millions of minds with various interactive and interesting campaign activities. If the campaign is creative and relatable to customers, it can spread like wildfire, leading to more people sharing it among their groups. These people keep recommending it to their friends that ultimately increases reach and hence the sales.

Today, brands are increasingly investing in various innovations like analytics and AI that help them study the demographics of their audience, their preferences and what type of activity they would love to be part of. Remember; always create stories that people can connect with. Use clear and interactive texts, images and videos in your posts, which can drive more traffic onto your websites.

Of course, it takes time to create well-written content, but you should realize that most of your clients may not even read it. Thus, prefer offering images rather than heavy content; it would save a lot of time and efforts. A combination of both, however, is a better choice, but sometimes it’s the image that’s enough to attract a broader audience. 

Therefore, marketing a brand is not only about communicating, but an entire experiential journey of a customer, starting from a social media post to a viewer turning into a customer. Your reputation also relies on how people rate you online. This aspect has a significant impact on the customer’s buying decision. Hence, it is crucial for social media companies and PR agencies to develop strategies with a keen focus on promoting their clients that can garner positive reviews from customers; because even a single negative review can destroy a brand’s image in no time.