How PR industry will evolve in the coming years?

As we swift into the year 2018, let’s just accept the fact that the Public Relations (PR) world has never faced such a great plethora of risks and opportunities ever before, as it is witnessing and will witness in the overall year. It’s an exciting time for the PR companies in Delhi & NCR to pace up on their path of growth with the innovative technologies and communication strategies. Even the future looks prosperous and it’s anticipated that more favorable changes are about to ring in the PR sector very soon. 

The truth is that this is not a sudden benefitting surprise for the PR professionals but instead, is a result of technology developed over the past decade and seeping into the skins of PR world faster than the expectations of both the agencies and the clients. Finally, more and more agencies are bringing the much required grass root change and are focused more on the client’s needs than ever before. The age of merging has arrived in the PR industry and the mergers of PR agencies with that of digital pr agencies, ad agencies and management consultancies are much in trend. This is the time when Public Relations as a management function will get the most opportunity to transform itself and gain prominence in the strategic marketing world.

In the upcoming years, it’s predicted that the industry will get enveloped with the “under one roof” agency concept. The features of event organizing, digital marketing and content marketing or translation will add up in the must-have facilities provided by the PR agencies in the upcoming years. And, the ones that wish to make an impact in this ever competitive corporate world need to start with the process of repositioning them as communication agencies, or integrated agencies, offering plethora of services especially, the digital ones under one roof.

While the term “PR” won’t disappear from the marketing world altogether, but will probably gain a much better and improvised definition in the market. The coming years will witness the PR sector repositioning itself as a discipline more indicative of the delivery results offered by them. As for those in the industry, it’s time to get accustomed to the rapid changes as quick as possible to stay ahead in the industry even when stiff competition hits the industry.

Job descriptions in the industry will also get increased in the near time. New blood with multi-media experience along with the traditional expertise of telling good story will grab the most glorious opportunities in the top PR agencies in Delhi and around the world. The ones with good skills in writing, film making and graphic designing will be the most benefited ones.

How to pick the right business idea?

Whenever you plan to start a business, you often hear different voices or people putting forward their points or opinions in front of you. Most of this might come from people who have no idea of the business which you are planning to start or have no idea about a successful company. It's not a person running the business, but the marketing strategies or the employees that make or break a company's success--it's the quality and profitability of the idea behind the company. Most importantly idea behind the company is something that makes a lot of difference, Which is the reason an organization/brand looks for PR agencies which will not only help them build a good reputation for their brand but will also help them get leads for their business. Public Relations is a communication between the brand and its public via television, newspapers, radio etc that builds mutually beneficial relationships for both. 

One needs to keep certain things in mind before starting up a business! So here are few essential considerations:

·         Make sure the product/service you are starting has a repeat buy: one should consider a service/product that is profitable and gets them a long term profit from their customer. This is the most important aspect of long term business so far!

·         Build a team, an idea is just not enough to start a business: One has to build a strong team to take that idea forward. Get a board of advisors, or get a team of professional accountants, coaches, lawyers and bankers. A great team will greatly improve the chances for success of any business.

·         Profit margins should be high: We always have to look for the cash flow first, be it a small organization or a large one. Profit margins should always be high in any of the two, because one runs a business to earn profit! Also there are very few companies that compete for long term on “we are cheaper” marketing strategy!  While growing, having a higher profit margin is essential to make one capable of self-financing their growth plans.

Look for an idea you can take national or global at some stage. It might be a bit challenging to establish oneself even locally, but eventually, you’ll look for something much bigger that has reach, far and wide the country and even in the international markets. Each one of us have that capability, we just need to look for the right path! For which one can look for PR agencies for startup, which works best for entrepreneurs in building their organization on initial phase!

Top 3 Practices Needed For An Effective Crisis Response Plan

No matter what the size and industry a company belong to, a public relations (PR) crisis can strike in their way anytime and from any source. The previous year witnessed major media disasters and PR crisis that led many big businesses going down with their tarnished image and many even facing the shutdown situations. In this ever competitive business world, many companies still have this misconception that they won’t get stuck in any crisis like situation. As the crisis differs from industry to industry and according to the size of businesses, so there isn’t any one particular plan that fits all crisis communication management processes. Following are the best practices that will help the crisis consultant in Delhi and around the world in zeroing the problem and deploying an effective response plan, accordingly:

1.      The early you respond, the early will the problem get solved

In today’s multi-media world, information gets spread more quickly than the fire in the forest. This indeed is a really great feature, but if the narrative gets to the public and holds any mistake, then it becomes extremely difficult to make it right.  But, instead of panicking the companies should hire the best one from the various crisis management firms and let them quickly analyze and stabilize the situation by publishing correct editorial and magazine issues. 

Once, identified the reason behind the crisis shy not in publishing Public statements and/or news releases seeking an apology and providing clarification for the same. If possible, outline the possible solutions in the published content to better demonstrate company’s commitment to a quick resolution and aides message control.

2.      Monitor to gain the actionable insight

The crisis consultants need to lay their hands on the various advanced software programs that monitor the news and social media happenings in real time thus, making them stay close to what’s happening in the market and also stay updated about the public’s mood and sentiments. This real-time data turns handy in identifying the crisis of their client’s brand, by quickly updating the companies about trending headlines and social media conversations and thereby making the crisis responding process quicker.

With consistent monitoring, the crisis management service providers in Delhi and around the world are able to know what the public feels and respond to in real-time. Always remember even a single negative mention gets viral quickly but only regular monitoring will tackle the crisis issues.  

3. Transparency helps regain the lost trust

One of the deadliest impacts of the crisis is that it instantly shuts off the public trust and credibility earned over the years. It might be possible that the crisis will go from headline within sometimes but the damage it made can majorly damage the company’s reputation and market share in the long term, if not tackled appropriately in time. While providing crisis management services, the consultants need to understand that repairing brand reputation primarily requires transparency. No matter how severe was the root cause of the crisis, an authentic communication plan in its response is essential for winning back the public trust. Instead of going all mum about the issue, it’s better to create positive conversation and let the public understand the company’s opinion by sharing with them relevant information and updates. 

How to Grow your local business with Social Media?

 

In today’s world accentuating the brand/organization is a must. Small businesses shove off their brand’s product or services on social media platforms in order to make it more notable. There are several ways by which small business can position themselves in the market amongst their competitors. One of the ways to do so is by gaining social media presence and promoting the brand on social media platforms which in return helps an organization or brand to reach myriad audience. Also, this is the reason why people often hire agency, there are numerous social media marketing agency in Delhi which offers fleek services.

Grow with Social Media

Now, having a good or great, social media presence can help a business grow like flowers. But, this will only happen after one develops a large number of following and learn how to give them what they really want. Here we present some ways by which any local business can grow via social media:

Cost effective: Social media advertising is cheaper than traditional advertising, so one don’t need to spend a lot of money in order to increase the audience. With the help of social media one can easily gain the audience interested in their brand or services.

Integrate a social media strategy: Now that a business has achieved target audience, make sure to add all the upcoming events, blog posts, and everything else you decide to do with your business into a calendar. This will help you stay organized and understand how each of your social media accounts will bring in more untapped sectors for your business. Develop a social media strategy then which will help you achieving the goal.

Valuable content: Content acts as a king in the world of social media. You have to ensure you are producing the most valuable content, not only into your blog but also on your social media platforms. Having the best content helps showcasing your business and website; this brings in more customers and more money.

Engage with the audience: Interacting and engaging with the audience can mark a striking impression of your brand, this means when someone posts something on your social media platform then talk back to them. Let them know you are reading what they are posting and you are listening to what they want. Then, give them more of what they want to keep them posting on your pages.

There are different branding companies in Delhi which can help for the same and offer such services.

Why is digital marketing necessary in India?

Digital marketing is the marketing of service/product of a brand or organization via digital technologies and tools. This is one of the integrated services used for brands to get recognition in this fast pace world. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Also, when it comes to promoting their particular brand or organization this plays a vital role. Many well-known brands avail these digital marketing services in order to be on the top charts amongst their competitors.

Digital marketing necessary in India

India is one of the most populated countries around the world. Nowadays, each one of us carries a smartphone and has all social media platforms installed on it.  The target audience here is quite big in numbers, a single clip/video on social media or news creates a big buzz in the country!

In order to make people aware of their brands and organization, one can opt for digital marketing. This includes Social Media Optimization, Search Engine Optimization, Blogs, Content, etc. Famed brands look for Search Engine Optimization experts to promote their work/brand/organization. There are myriad of SEO experts in Delhi, including other states too where they offer services which are quite helpful.

Why Digital Marketing?

Now, this is a question which arises in our head of people who have less knowledge about the world of digital marketing and why this technique is important for their brand or organization. Here are few reasons as why one should opt for digital marketing.

Cost: It is very cost efficient compared to traditional marketing channels like TV and print media. In fact, the cost of digital marketing campaigns will be a fraction of traditional marketing channels like print and TV.

Interactive: Most of the traditional marketing channels are static and one-time production, whereas digital marketing is an interactive channel where customers can engage with the brands, content can be shared effectively and while using advanced digital marketing techniques one can even influence them to get converted into potential clients.  More engagement and interaction on the page will let you get more fame and maybe potential customers too for your brand.

Target Audience: It is really important for a brand to have the right audience for their brand. So, targeting audience for your brands, products and services is very beneficial in digital media channels, like ads are a show based on age, profession, likes and dislikes region, sex and many other categories. Basically, digital marketing campaigns are inbound which increases the chances of conversions.