Why PR is the Need of the Hour for Startup Businesses?

Startup businesses are more on the rise these days. So, there comes the situation, how to publicize them or how to make them stand out from rest of the companies? There could be many things like advertising through various means of networking or to hiring a public relations firm. Now, the question arises, what Public Relations is? What it does? Why it is needed? And, much more like that. For this, we need to understand what public relations is and how it works. 

Public relations is a set of unpaid promotional activities in the media to builds the public image of the company in the market or among the rest of the organizations. For startup companies, PR firms maintain the credibility by including public affairs, meetings, public announcements, internal communication, media relations, and hosting many events, conference related to it.

This also includes writing pre and post-event releases, coordinating to the journalists for the placement of the coverage to make it a public figure. Public relations is the most trusted way opted by startup businesses to promote their products or services, and it is totally different from advertising. Advertising is the paid form of making people aware of it whereas public relations work as word of mouth. Basically, it is an effort to influence the public with the unpaid means.

For startup companies, articles too, help a lot in making aware of it, updating people on a regular basis through daily postings; blogs could be a great way instead of paying a massive amount to the advertising agencies. The better the story is, the people will accept it better. It could be about anything such as launching a new product or making a significant announcement, or it could be starting a new venture. 

The importance of public relations for startup businesses is changing. It has become a communication within your defined target market. A good public relation highlights even the minute things of the business in a creative way which helps in attracting investors, other businesses and also creating a reputation in the market. This trusted way is opted by not only small business organizations but also by the large-scale business firms. Thus, Public relations are a quicker way to get results for building an image for the business. Mainly it has helped small business owners as it is essential for them to manage all the things from planning to execution or bringing new business opportunities for them. It also gives exposure to them to stand out in public.

Importance of Press Conference for Launching a Brand

If you have a new product or service introducing to the market, it is very important for you to have a great launch of the product. A successful product launch implies that the product comes to the market with a bang, and because of the early buzz created for the product, the sales of the product is high. Then, if the product is actually great, people tend to repurchase and refer the product to their friends and family. To have a successful product launch companies should hire branding agencies and PR agencies for their brand building and PR services respectively.

There are many things that the PR agencies should do to provide the companies with a successful product launch. One of the important PR services is to organize a press conference for the brand. If the brand is new and has something to tell, it should have the right platform to reach a large target audience. If there is something new that comes in the market for the public, it is important to make the public know about it in a credible manner. Bringing in people from different media platforms helps in an easy spread of word about the new product and helps in creating the demand for the product.

One of the many things that branding agencies do is to involve the social media influencers to in the branding process. They are also invited to the press conference for the product launch. Now a day, news spreads with just a click and within seconds. If the products are made available to the social media influencers a little before the launch of the brand, the influencers can post about the products in their pages, and help in reviewing the products. This helps in creating a considerable amount of buzz and demand for the product.

In press conferences and events for launching a brand, the owners of the company are asked various questions by different media persons who help them to communicate more about the product and clear the doubts that are there or might arise in future. It greatly helps in spreading about the existence of the product, the awareness of the product and the problems that the product solves.

It should be realized that now when we are talking about a press conference, it just does not be that the message will be published in the next morning’s newspaper or come in the 6 PM news update of a new channel, it means that it would also go LIVE immediately on social media platforms with no extra cost. With the change in time, the way the messages are communicated has also changed. You have the capability to make the people aware of your product in seconds.

Press conferences for launching a brand definitely plays a very important role as it is the announcement of a new brand and product by the owners via different media platforms. It implies educating the people about the product and making sure that the product is perceived in the right way and correctly by the consumers. It is the duty of the PR agencies to make sure, that the product leaves a positive impact on the people. 

How PR bridges the gap between media and startups

In today’s time, everyone wants to have their own start-up, everybody wants to be an entrepreneur, everyone wants to take the risk and succeed in life! Now just imagine, with everyone wanting to do the same thing, how fierce would the competition be! You have to do something different; you have to stand out in the crowd of entrepreneurs to leave your mark in the society. That is where PR firms for startups come in the picture. PR firms provide such PR services which help the start-ups to make their products visible to the people in the society.

It is important to hire PR agencies to maximize the benefits right from the launch of the start-up. The work of the PR agency is not to create a buzz about the product through advertisement, but it about the telling the story of the product to the target audience. The reason because of which the product came into existence and the problem that it solves for the common people, example, – If there is a food delivery app, the advertisers will advertise how quick the service is, but the PR agencies will publicize, why the service is needed and what problem does it solve.

The PR services that are provided by PR firms for startups are beneficial as it bridges the gap between media and startups. It helps the start-ups get featured in important and relevant articles of newspapers; it helps in getting them featured at relevant news shows, which highly increases the credibility of the product. For example, if a new tech product is launched, one of the better ways to publicize it would be to get the product featured in some famous gadget related show, of a popular news channel. Please note, that such publicity is not paid media; it is counted as earned media. It is because the connections of you PR firms are so strong that they were able to get you on the correct show. Such are the reasons why; you should select the PR agency that you want to hire wisely.

Someone once said, “Advertising is what you pay for, but publicity is what you pray for”. The PR firms for start-ups have to make sure that the product or service that is launched by the start-up is anticipated in the correct manner and absorbed positively by the public.

One important thing that everyone misses out is that if you hire a good PR agency the chances of you creating a great network with the relevant people are also very high. The PR agencies often put you in touch with relevant people of the industry that you are in. You can take that as an advantage, you can take their feedback about your product or service. You can get to learn a lot from their experience in the industry. What a start-up often lacks is the experience. This strategy can help you mix a bit of wisdom with young energy and provide an amazing solution to some problem.

How to boost a campaign through PR meet?

It is difficult for companies to decide, whether they want to go for advertising or hire PR agencies for their product and services. Both advertising and PR services have their own pros and cons. However, using PR services is more credible, as the being visible to the public eye via the third party, increases the credibility of the information provided to the public. The PR agencies and media relations firms often aim to boost their campaigns via various kinds of PR activities. Here are some tips that your hired media relations firms can follow to enhance their credibility and reach in the target market.

1.      Use market influencers

Using market influencers like bloggers can be really helpful in boosting the campaign for companies. It has been noticed that many good bloggers are from Delhi; hence the PR firms in Delhi often take advantage of boosting their campaigns via market influencers.

2.      Crisis Management

One of the most important works of PR agencies is to ensure that the message a company wants to convey is positively absorbed by the general public. In case, the message is wrongly understood, press conferences should be held and the views and opinions of the company should be immediately conveyed correctly.

3.      Viral Content

The content that is published via the help of PR agencies should be viral. If the content is viral, with a high degree of credibility, it helps in publicizing the company to the fullest. The content should be such that the target audience at least knows the name of the company.

4.      Share the story

Rather than just promoting the product or service, the reason WHY the product or service has started should be publicized. This helps the people to connect better with the product and the brand loyalty even increases.

5.      Promote yourself

If there is a press release about your company, don’t shy away from publishing about it on your website. After all your website is the first place where people will come looking for you. Ask people to like your social media pages and follow you on the social media handles. If you are not confident about promoting yourself, how can you expect the public to support you?

6.      Analyze

It is very important for you to try different forms of public relations and understand what works best for you. Example for a fashion industry, influencer marketing by fashion and lifestyle bloggers can work very well but for kids playing arena, offers and discounts offered on special occasions can work very well.

PR firms in Delhi or different parts of India have all taken care of the fact that the scope of work for PR agencies has increased with time. Things like community management, reputation management and choosing the right form of media have been considered a few of the most important PR services. With the shift to branding and marketing via digital media, it is very important for companies to understand the immediate need to boost their campaigns via PR meets and stay distinguished from its competitors.

Press Conference: An Effective Tool of Crisis Management

No matter how big or small your company is, you always want to stay away from bad publicity and the situation of crisis. Nobody wants a bad mouth about their own company and nobody wants to die out because of some rumors. The crisis is often referred to the situation where the company is harmed to such an extent that the company can dissolve. In such a situation, the company has to take quick decision to contain the situation and try to survive in the market. Delhi being the capital of India often falls into the situation where the companies need crisis management firms in Delhi to handle the situation.

PR agencies often provide PR services like press conferences which help a great deal in crisis management. A press conference is a situation where the media is called; questions are asked by the media people and answered by the company representative. It is also a situation where the media is called by the company and the company clarifies itself and puts its points in front of the media and makes sure that the message they want to convey reaches the world.

There are various things that the PR agencies are expected to do as a part of their PR services when it comes to crisis management.

1.      Be prompt

The moment the news of any crisis is circulated to the public, the company needs to have a conference and explain the situation from the perspective of the company. It may be that the news circulated is a rumour, or maybe the public has absorbed the news in a wrong way. If you are not prompt, the rumours increase as both media and public start making up their own stories. Even your competitors can take advantage of this situation.

2.      Be Honest

It is important to know that if the company has made a mistake, it is always advisable for the PR agencies to accept the mistake. People don’t want to listen to one lie over the other, they are more loyal towards honest companies and you still have a chance to win the heart of the public back. It is always better to show the public that you care.

3.      Be a good listener

It is very important to understand and absorb what the public is thinking about you and how bad can the situation be for you. It is always good to be a good listener so that it helps you understand the problem from the public perspective and give leads to a better problem-solving method. It also ensures corrects answer to the questions asked.

The crisis management firms in Delhi have ideas, practice, and experience in PR services. Delhi, being the political capital of India often falls into such situation and they know exactly what to do and how to contain the situation as much as they can. Of course, it is often not the fault of the company but some conspiracy by the competitors which leads to such a situation and it is the duty of the PR agencies to realize such threats and prevent it from happening.