Why PR is more cost effective than advertising?

There is no denying fact that PR management services are more cost effective than advertising and there are several reasons behind this fact. PR and advertising go hand in hand, but still, there are plenty of things that make them two different approaches. Both of them primarily work towards in increasing sales by creating media attention, but the way they use to achieve the goal is totally non - identical.

How PR is different from advertising?

The first and basic difference between these two things is that advertisement is something we paid for, or you can say it is a paid media attention. On the other hand, PR is the media attention we earned through our good product value or good reputation in the market.

Secondly, PR agencies work not only towards advertising your product but also to improve your overall market value and reputation. Their goal is to increase your sales as well as your importance in the current market.

PR agency wants to create a good relationship between the customer and your company so that they can relate themselves with your product which in turn increases your sales; while the advertisement is something planned and is just done to create a buzz for your product name.

Why PR is more cost effective than advertising?

PR services in Delhi know how to attract media attention at the lower cost. Public relation is a way better and cost effective than advertising due to its low price and much effective results.

Secondly, advertisement is something associated with skepticism due to which it may not produce such results which we are actually looking for. Advertisement is costly and always subject to an unusual doubt which comes in the customer’s mind while watching them.

PR management services are credible and this is the reason which makes it cost effective. It is a sort of third-party endorsement which the audiences or customers may trust more as compare to the advertisements. It seems more informative and reliable and thus attracts more customers than ever. See, the audience very well know that advertisements are done just to persuade them to purchase that particular product and may be they disbelieve the information communication by them and here the role of PR agencies comes into play.

Whenever they would get the same information about the new product from some newspaper or online article, they’ll perceive as well grounded and trusted.

Last but not the least, the impact of PR is much more than those of advertisements. The way it targets the audience is really incredible and appreciating. May be the work of PR agency is slower than those of advertisements, but still, they would leave a better impact on the targeted customers. It may force them to think about the product positively and thus increase the sales as well.

PR services in Delhi are not at all expensive and creates positive publicity for the product within a very short period of time. They are specialized in communication with both public as well as media.

Smart Tools for the Public Relations Professionals

Each day at any PR Agency or company witnesses PR professionals putting on their best effort to pitch story and get the required space and visibility for their respective clients within the stipulated time gap. But, the battle to dominate the news space can neither be won by direct advertisement nor can it be won by the amount of visibility one gets in traditional media. The new trick to win this battle favors the ones who are consciously working towards engaging consumers in a two- way conversation.

In today’s public relation scenario, PR practitioners possess a lot more tools than those that were available to them some ten years back to achieve their goals and client’s needs. In the 21^st century, PR professionals have caught hold of many great tools that not only help in achieving great results but at the same time open up avenues for the clients to engage into direct conversations with the targeted publics.

Here are some smart tools that could aid the PR officers in giving their best and maintaining their profile as one of the best amongst other job profiles:

Social Media Listening: Social media is one such platform where dozens of intelligence come, live and take part in all sorts of discussions. A strategic social media listening seeks to track, investigate and answer queries regarding the client’s brands. Never neglect this space because inability to indulge in such listening simply means that the PR professional is blinded to what publics and competitors comment or is either not prepared to listen to them.

Keeping up with Search Trends: Keeping up with the search engine trends like that of Google and Yahoo and also keeping a tab on how often is it being searched helps the PR professionals in crafting a tailor- made content for the audience. The more they keep up with the trend, more quickly will they be able to respond to issues and pace up in the competition as and when required.

Attendance at business events: Events provide great opportunities to gain exposure and share experiences along with receiving feedback from brand watchers that too hand-to-hand. Trade shows, business expos and conferences provide an opportunity to the businesses to compete with other industry players for space to share information.

Power of speech: Giving lectures or attending an event as a speaker or panelist helps a brand in building a solid reputation in the market. Pr professionals need to arrange for such speaking engagements as they are at an advantage of building new relationships. This not only helps the businesses reach the audiences but also helps them better understands the needs, demands and issues of the audience.

PR needs to be more data-driven

Analyzing data and utilizing it is often tied to something tangible like leads, sales, number of likes and hits, etc. It’s hard to find how communication and public relations (PR) can be data-driven. But in reality, data plays a key role in both the functions of a brand or company. Here are the ways with which data can be better used to bring in benefits for the corporate communications and PR industry.

There is much more than coverage tracking:

In PR industry, mostly the PR professionals feel that the real data is restricted to getting a number of hits and pieces of coverage. While this is indeed an important part to look at, there are much more characteristics of real data that can be used by PR professionals for their benefit. With properly analyzed and verified data in hand PR professionals can more accurately predict the news cycles and interest of the audience. This can also help in better identifying and select the outlets to invest in relationship building. Hence, the data-driven approach in PR is not just limited to getting the measurable volume of coverage but is also helpful in better understanding the media landscape in order to gel up better with the media professionals.

The more you ask the more you gain:

When the data comes in hand one of the most important things to do is getting a thorough knowledge about what that is included inside it and drafting relevant questions that can find answers through the given data. For example, what would be the top publications preferring stories from the industry that a particular client specializes in. Or is there any new angle that can be pitched in for a particular story. There are much more options to it. Just give time and some creative thought to bring out some new and interesting insights to the client’s business and overall PR campaign.

Get clear with what’s needed and what’s not:

There are numerous of data available with us from several sources. But it is the PR professionals who need to judiciously select the data that would be benefitting for a particular client. Basically, it is the trends which we need to refer with the selected data in order to get a better sense of their efforts. When referring to what’s needed as a data and what not it is the context, relationships and question asking ability that would be benefitting.

How PR can tackle the Fake News?

Fake news had always been there in the picture, but the digital age has boomed its impact up to a severe extent. From fake news sites to unqualified sources of fake stories, all such fraudulent activities are a serious threat to the Public Relations (PR) industry.

If it’s vital for the PR firms to ethically persuade the target audience towards their clients, then safeguarding the public’s trust and media outlets from getting eroded by fake news also becomes a part of their must-to-do duty. PR professionals need to understand that their profession will survive only when good journalism thrives. For this reason, PR experts need to be more critical regarding this issue and hold them more accountable to tackle this problem of fake news with utmost seriousness and dedication like never before.

And here are the several ways with which you can do it:

Carry forward the real news: PR professionals and experts should realize that there is much more than securing a blockbuster hit. The first priority of every PR Agency must be to deliver real news which in turn provides real value to both the journalists and the readers. The professionals working in PR companies need to take much more accountability for the spokespeople and stories they are pitching in for. The more authentic the story is more becomes the chances of securing coverage in great numbers and the relations in the media industry becomes much more healthier and safer.

Use the real and authentic sources: It’s true that a mention in the hit story will gain great exposure for the brand, but using the newsjacking tool as an excuse to proffer unqualified spokespeople is not an ethical thing to do. Clearly get it into your mind, that it’s the deep expertise and knowledge of the particular industry that could broaden the scope of public’s knowledge. This is the only way to put the best use of the media opportunities and make a win-win situation for both the PR and the journalism.

Use contacts to do good only: Anyone working in the PR industry is familiar with the fact that fake news holds in more power to get spread easily. They do get spread easily but when the fakeness gets unveiled it hampers the reputation and image of the industry as a whole. So, being a PR professional dedicatedly working in the industry, it becomes a necessity to dismantle it at the earliest. The PR professionals should not wait for others to bring a change instead, they themselves need to discourage the fake news amongst their media contacts and help in ensuring journalism free from unnecessary clutter and garbage.

PR Secrets for successful startup launch

To understand marketing strategy isn’t a big deal but to understand the actual PR concept surely is. Public relation is still a mystery even for savvy business leaders. Grasping this concept is not as tough as it seems to be. Basically, the work of a PR agency is to create a strong business image and refined and expands the same later on. But due to lack of knowledge, the business especially startups miss out the advantage of laying strong PR foundation or hiring the potential PR firms.

Knowing the PR secrets for successful startup launch is not the rocket science and if you would know these secrets at the very beginning then it is sure that no one can stop your business from climbing the ladder of success. Let’s discuss some of the points that PR agencies and startups should know so as to get the right benefits from the same.

Important PR secrets for startups:

Start with the goal

Running in the dark would never give you anything; therefore, it is important that your PR management services should start with the goal. Creating a buzz for your company is not enough; you should start with some specific objective which you actually want to achieve. Try to understand how certain strategies would help you in understand the actual goal of your startup. See, if you know that where you wanted to be in future then it might help you in making the strategy today. This is not the secret anymore and PR services in Delhi have already adopted this method so as to benefit the startups.

Keep it simple

In the world of complex fakers, simplicity is still appreciated. Standing out of the crowd doesn’t mean that you would adopt off the beat methods. Just go with simple techniques at the very beginning. A recent study has found the PR agencies that use complex strategies would never achieve success in their field. Creativity is good, but don’t become over creative which would just make you complex and confusing later on. Go with the flow and understand that it would take time.

Invest Time

Success will not come overnight and you have to understand this point at the very beginning of your startup launch. It is true that media attention and publications will create a buzz for your band name but it is a slow process. Being noticed and being adopted are two different concepts. People may notice your brand name but the success is when they started adopting the same and will prefer you over other brands, and undoubtedly it will take time.

You PR agency should know how to cut your budget and still create media attention. It is up to your choice that what kind of agency you would choose for your startup. PR services in Delhi are good enough and they very well know how to advertise your brand even in low budget.

Understand that with whom you have to compete with

It is important for the startups as well as PR firms to know that with whom you are actually competing. Try to know your industry before actually indulging in the same.