Each day at any PR Agency or company witnesses PR professionals putting on their best effort to pitch story and get the required space and visibility for their respective clients within the stipulated time gap. But, the battle to dominate the news space can neither be won by direct advertisement nor can it be won by the amount of visibility one gets in traditional media. The new trick to win this battle favors the ones who are consciously working towards engaging consumers in a two- way conversation.
In today’s public relation scenario, PR practitioners possess a lot more tools than those that were available to them some ten years back to achieve their goals and client’s needs. In the 21st century, PR professionals have caught hold of many great tools that not only help in achieving great results but at the same time open up avenues for the clients to engage into direct conversations with the targeted publics.
Here are some smart tools that could aid the PR officers in giving their best and maintaining their profile as one of the best amongst other job profiles:
Social Media Listening: Social media is one such platform where dozens of intelligence come, live and take part in all sorts of discussions. A strategic social media listening seeks to track, investigate and answer queries regarding the client’s brands. Never neglect this space because inability to indulge in such listening simply means that the PR professional is blinded to what publics and competitors comment or is either not prepared to listen to them.
Keeping up with Search Trends: Keeping up with the search engine trends like that of Google and Yahoo and also keeping a tab on how often is it being searched helps the PR professionals in crafting a tailor- made content for the audience. The more they keep up with the trend, more quickly will they be able to respond to issues and pace up in the competition as and when required.
Attendance at business events: Events provide great opportunities to gain exposure and share experiences along with receiving feedback from brand watchers that too hand-to-hand. Trade shows, business expos and conferences provide an opportunity to the businesses to compete with other industry players for space to share information.
Power of speech: Giving lectures or attending an event as a speaker or panelist helps a brand in building a solid reputation in the market. Pr professionals need to arrange for such speaking engagements as they are at an advantage of building new relationships. This not only helps the businesses reach the audiences but also helps them better understands the needs, demands and issues of the audience.
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