How PR Saves the Image of a Brand in Crisis

Product failures, personnel problems, natural catastrophes, labor disputes, network breaches, or other catastrophes unexpectedly hit your company and you find yourself trying to put out fires rather than dealing with more productive matters.

Crisis management PR is a delicate technique; it is very precision technology. When it comes to defending one reputation, natural tendencies in human behavior are sometimes polar opposite to communications techniques useful in crisis PR.

Crisis management PR is a multi faceted approach. Crisis management PR is dynamic and dependent on a well laid-out, strategic communications plan. It is a multi-faceted approach that takes into account all opinion leaders in your industry – in both the private and public sectors.  To manage crisis, you are not only mitigating the damage, but also publicizing everything great that the company has been doing. There has to be a communication build up with legislators and editorial boards and allies. While handling a crisis attack, Startup pr agency usually do a buildup of good works publicity that eventually dwarfs any negativity that you could receive.

Crisis management plans start with good PR. An online reputation is worth gold. If you are already pervading the Internet via the PR channels where your industry media and your target markets are hanging out, then any bad publicity that comes your way is easier to handle. Good PR and publicity has a long shelf-life and high value ROI with any crisis management plan. After you have made a ton of good publicity, the media will automatically hesitate to say/publish/air something bad. People are going to be more cautious about dotting their I’s and crossing their T’s to make sure that their source is completely correct, because you already have a huge amount of support from the public.

Support of the public is a must to avoid more open attack. PR performs a business crisis management plan in advance to prepare you for any potential problems. Panic doesn’t do anyone any good.So tp tackle any crisis in the near future make sure you’ve done your PR and publicity the right way in the past. A good reputation can save the day by limited damage. Hence it is necessary to depend on PR to manage crisis.

PR companies in Delhi use all of the new technology and techniques to deal with crisis. A back up to deal with every situation is necessary. Hence start up companies often rely on PR to make a head start and not fall short upon any tactics to deal with a crisis.

PR is an Integral Part of Marketing

There have been quite a few changes in the world of PR in the recent years. It has been disrupted up to the point where in the world of shrinking newsrooms, PR is filling the vacuum, and in the boardroom, PR has become an integral part of marketing strategy.

The PR workforce landscape has also changed drastically. PR is no longer restricted to print and broadcast media only, and we have up-skilled to meet the 24/7 always-on news cycle and social media content appetite. Content creation/story-telling is now part of our job. Before the content creators worked mainly in the media companies but now they work in marketing departments / PR and specialist content agencies.

Certainly, there are a lot of new job titles and roles, community manager, head of digital, chief creative officer, citizen journalist, brand journalist, etc. PR is the new community managers on social media for clients in the mobile first world we now occupy. PR companies in Delhi and around the world play different roles of being a photographer and picture editors, with real-time sharing on social media a must to make client events trend. Dealing with bloggers and vloggers for many clients, and seeding for social media impact is a daily activity. Contracts and gives and gets need to be agreed in advance of any activity and the leading Irish lifestyle bloggers command high fees for endorsement on their sites. We are measures of coverage achieved, so social media audits and analytics are now part of what we do.

Inbound marketing is the new buzz word with blogging and ezines back in vogue and great helpers to SEO. Clients want PR firms, especially the PR consultants in Delhi to do more – SEO, blogger relations, video, online and pay per click advertising. Twitter can set the news agenda and gives individuals and celebrities the opportunity to engage directly with the public.

So what does the future hold? The number of outlets/titles and the media landscape have been impacted by the change in the advertising industry business model which has fragmented the media world. 

From maintaining the reputation of a company at every stage of the client’s journey to bringing all the elements together, it is an all round process. Thus PR practitioners need to be more proactive. PR is definitely still a story-telling function, not just any story, but your Brand Story.

Hence in future, PR firms in Delhi will need to draw on a much broader context and become the custodian of the brand story, understanding the company and the environment in which it operates on a very detailed level and developing the messages, the stories and the themes that will help our audiences make a connection with us and clearly position our value to them.

Why Entrepreneurs of 2017 cannot Ignore Public Relations

  

The overall way of communication has gone through an incredible transformation over the past few years. To stay ahead of the game, businesses must continuously adapt and evolve – be it how they operate, motivate their team, manage finances or conduct communications with their target audience.

Advertising and traditional ways of communication are as it is losing consumer’ trust and interest. That is why businesses that master the new modes of connecting with their audience will continue to grow in the future.

Therefore entrepreneurs cannot ignore Public Relations in todays time and age. In 2017 a company/ start-up needs the services of PR firms. PR being one of the most sought after professions is really booming in Delhi and help Delhi is mushrooming with PR firms these days. Few of the main reasons why PR cannot be ignored are –

PR firms brings the power of personal branding and thought-leadership - To earn that trust, brands need to start tailoring the information when addressing their particular key audience as well as be knowledgeable, experienced, and useful in everything that they share. Bearing this in mind, one of the newest PR trends, in particular for those who operate in the B2B sphere, is to become a “thought leader.” Top executives can get noticed and respected by showing that they are an authority on a particular subject. 

Visual Storytelling – nowadays our lives are more digitally affected than ever before. People are more into reading less and consuming information in a more visual way. This is one of the reasons to start paying more attention to developing visual content in 2017—be it graphs, diagrams, images, slideshows or video clips.  

Influencers vs Media - While consumers’ trust in advertising has dropped significantly, any other media that doesn’t innovate will start losing its influence as well. The new generation of “prosumers” or proactive consumers tend to trust someone who is more like them or relatable. Eight in ten global respondents say they completely or somewhat trust word-of-mouth as well as the recommendations of friends and family. Thus, influencers and bloggers become a new, more efficient alternative to traditional media and an integral part of any marketing campaign. 

This means that if brands don’t consider including an influencer marketing program into their communication plans for 2017, they risk being left behind.

Digital is the new king - Brochures, catalogs, and informational sheets about your company are becoming a thing of the past. The ‘era of mobile first’ dictates its rules with mobile, apps, the Internet, and social media to be the first touch points and a way of life for many people. As communication evolves and transforms, it’s important for brands to understand how the digital world is organized and to take benefits of the latest technologies to transfer messages to their key audience. Keep your website running.

These are just a few reasons why businesses in todays world need PR. Especially PR Companies in Delhi are so authentic and efficient in their work that start up companies need to worry about their public image at all if they hire one of the pr firms! So jump on board and hire PR and get digitalized for more business profits.

                                                                      

Gaining a deep insight into the world of Fashion PR

Public Relations (PR) has been there in the marketing and business arena since long, but it was only in the 2000s that people in India widely started looking it as an essential business element. It was then only that a whole sector named Public Relation sector was dedicated to this essential function. Since then the industry has gone through many changes which have resulted in separate specialised departments being formed for Digital PR, Fashion PR, Corporate PR, and PR for Startups and many others.

Among the various sub-departments available in the PR companies of Delhi, it is the Fashion PR department that attracts fresher’s the most. When asking for a reason, it is mostly found that it is the glamour quotient of attending cool parties, meeting major celebrities and designers and working closely with the designers. But what these young newcomers are unaware of is the stress and hard work that goes into the overall working. It might look like Fashion Public Relation is all about meeting celebrities, but in actuality it’s about handling the media relations of the particular brand, ensuring proper coverage's and interviews of the celebrity guests rather than enjoying the event.

The professionals looking out to try their luck in the Fashion Public Relation department of any of the top PR consultants in Delhi need to make sure that they always reflect an air of professionalism even when all sorts of glamour, celebrity meetings and high-end parties are happening around them. Other jobs can be once in a while be restricted to 8 to 9 hours job but when opting for a career in PR, especially in Fashion PR make sure to be chipper and ready to go 24*7.

Persistence is the key to rising above in the realm of Fashion PR. In starting, it might be possible that the entry-level jobs will result only in doing media and celebrity registrations which might demoralize the fresher a bit. But, what they don’t see is that this exposure is helping them with the opportunity of being sociable and interacting with the fashion fraternities along with handling their clients and associates. 

Journalists involved the fashion world, are much more honest than those working for other respective fields. If thinking to get into the Fashion PR world offered by Public Relation agenciess in Delhi, then it’s a must to have excellent writing skills. Your job involves corresponding in writing with journalists via press releases and pitch notes. The ones dealing with the fashion world are a tough nut to crack as they ought to reject the story even for one single mistake in writing a line as they have lines of events happening in the city. So, it’s suggested to develop excellent writing skills before entering the world of Fashion PR.

4 PR Mistakes that Startups Must Avoid

A ton of great entrepreneurs come up with some amazing and innovative business ideas, but there are only a few who are able to succeed in this highly competitive market. It is not only the idea that brings success in the market, but it is also the play of marketing strategies that you are adopting to succeed in the market. And, with public relations (PR) being one of the most essential marketing strategies, Startups need to make sure that they are wisely and surely using it. Here are some major misconceptions startups have when considering PR.  

The “We don’t need PR” state of mind

We know when you are planning to start a business of your own; you have a million things to do on your own. But, ignoring the specialized PR facilities will surely increase your work burden with media not accepting your invites as they don’t know you. To make the media professionals aware of your plan and to make sure they are there at your launch and later doing stories about the same, it’s necessary for you as a startup to hire the best possible PR agency in Delhi and avail their wide range of services. But make it clear in your mind, great and effective media coverage of launch can be guaranteed when you have one of the PR companies in Delhi assisting you a year to six months prior.

 Ignoring the value of “regular PR efforts”

Startups usually have the misconception of thinking PR as a simple and quite easy work practice. But, they are not aware of the sweat and pain that goes into getting even single media coverage by a PR companies in Delhi. For the PR efforts to be more effective and benefitting the startups need to engage more with the PR professionals in strategizing plans to approach and convince media about their story’s strength. Entrepreneurs coming up with their businesses anytime soon or are planning to expand their business need further to understand that PR is not a one time- effort but instead is a practice that requires consistency and nurturing from time to time.

Thinking of themselves as the best storytellers

Yes, it’s true that nobody better than the company people knows their products best, but, this doesn’t mean they will also be the best ones to present the story of their products to the media. Startups need to understand that media doesn’t pick any random story but is interested in stories that hold the capacity to make an impact and the PR professionals working in the PR companies in Delhi are expert in doing this job.  

Expecting results immediately and instantly

Building a brand and creating awareness in a customer’s mind is not a thing that will happen overnight. With a huge number of PR campaigns happening in the city, PR cosultants in Delhi expect to start seeing media placements at approximately three months into the campaign. Whether using the traditional PR tools or the Digital PR ones, as the PR campaign progresses the number of PR placements is sure to rise exponentially. As long as the campaign continues, the number of PR placements will increase exponentially. So, instead of expecting instant coverage’s in media, it would be better if you guide them with more product and company insight so that they are able to draft some impactful stories better.