Here's A List Of PPC Tasks That Needs To Be Checked To Make A Successful Marketing Strategy

A great PPC strategy requires adequate planning. Budgeting decisions are made after thorough critical evaluation. A PPC Agency in Delhi will focus on many simple tasks to improve their marketing efforts. Checklists are a very underrated but highly effective planning tool. You, too, can implement this checklist system while planning and executing a PPC campaign.

Here's A PPC Task Checklist for a Successful Strategy

Bi-Monthly Tasks

• Do a historical performance review up to the past two years. This data may provide you valuable insight on any trends or past mistakes that you can correct.

Monthly Tasks

• Focus on your campaign settings, locations, networks, etc. Ensure they are perfect. Mistakes in your account settings happen more frequently than you think or like. It is not a bad thing to be prudent.

• Analyze your Landing page. Are there weak performing landing pages? Are your actual conversion rates matching your target ones? Create new landing pages to test and utilize the data to improve existing pages.

• Focus on geotargeting. Local marketing strategies are gaining immense popularity. Do not fall behind your competition by mission out on these details.

Bi-Weekly Tasks

• On a bi-weekly basis, do a search query report. This will help you find irrelevant search terms that you can add in your context as negative keywords.

• Focus on keyword expansion. Maximize the results of your search query report. Look at competitive keywords. Google Ads Keyword Planner can aid you in this task.

• Just like pausing underperforming keywords, focus on pausing underperforming ads. Write fresh new ads and test them on a bi-weekly basis. Periodically retiring low- performing ads can save unnecessary costs. The evaluation of your ads, however, should be done with enough data in place. If you do not have enough data on matters like traffic in your campaign, then you should not do ad reviews so frequently.

• Review your impression share report. An impression share is the percentage of impression that your ad has received vis-a-vis the total number of impressions your ad can potentially gain. A low impression share may push you into reallocating your spending to get more effective results the next time.

Weekly tasks

• Focus and review your project performance on a weekly basis. Look at conversion rates. Are they matching your goals? Are you overspending on a project? Is there a need to make changes in the budget? Answer these questions weekly.

• Review your bids. If it is done manually, then adjust your bids on keywords that are less cost-efficient. If you are in a position to pause underperforming keywords, then do so.

• Check your budget weekly. Is there a need to make changes in the budget? Is your spending hitting your daily budget target? If not, then reallocate your budget according to these changes.

Conclusion

The Best PPC Company in Delhi can help you avail all the benefits of maintaining a thorough task checklist and executing them to perfection.