Importance of product messaging

Every organisation's target goal is to gain the maximum amount of customers for their products services. Many companies come up with various marketing tools and strategies to reach this goal. The most important factor to be considered while coming up with a marketing strategy is to create the perfect marketing message for your product. Product messaging refers to the content and information of a product which is shared with the audience while using various means of communication. With this method, you will be able to garner your target customer’s interest and market your product to masses at the same time.

Following are the reasons why you need to create messaging for your product or service presented in the market:

Presentation:

Messaging represents your product in the market. If the content is unique and attractive, more customers would think that the product is unique and would want to purchase it. The messaging also represents the company's personality and its dedication towards the customers & audience.

Description:

The messaging is like a description which gives a slight glance of the product while focusing on the USP of the product. This will help the customers in understanding how this product is different from other products in the market.

Sales:

Messaging helps in increasing the market value of the product. If the messaging is done in a unique yet attractive manner, customers would want to buy this product. This will lead to an increase in the sales of the product in your company, leading to an increase in the profit margin.

Digital Messaging:

If you want your product or company to go global, the best way is to market your message digitally. Digital medium helps an organisation in receiving international exposure; therefore you will be able to enter various markets apart from the targeted market. Even the target segment might change, as people which different geographic region, age group, or ethnicity might want to purchase your product.

Concept:

The concept of messaging defines the various use of the product. In the digital presentation of messaging, video message will help the customers understand how to use the product and how beneficial it can be.

These are a few of the benefits which a product messaging can provide to your company. There are many PR Companies in Delhi which provide more than just product messaging. Social Media Marketing Services are also included in the services provided by them along with the SEO Services in Delhi.

How is a content strategy developed?

Content is the most essential part when it comes to creating a business plan or preparing for a product launch in the target market. For a business, content strategy plays the most vital role as unique information about the brand or the product is developed to market it through various communication mediums. These communication mediums lead the product to the target customers with the content they require. For the distribution of the final content to the customers, a company needs to develop a content strategy according to the following factors:

Market research:

Before coming up with content, you need to conduct market research to understand your target consumers. As the taste and preference keep changing you need to understand their perspective or point of view to develop a product according to their choice, a product they would want to buy no matter what. This will help you create the right content for various marketing techniques which you are going to use to promote your product.

Choose a medium:

There are various marketing mediums available for a company, for example, a company can promote its product through TV ads, text message, social networking sites, news publication and more. Each medium has its own style of writing content, therefore a company has to check the compatibility before creating the content.

Create a technique:

How are you going to present your product to the target customers in the market? It is very important to find the best technique or a method to promote the product in such a manner that all the USPs of the product is being mentioned within a short period of time. This will help in gaining the customer's attention as many people decide whether to continue reading or watching the product promotion within a few seconds of a glance.

Social media networking sites:

Social media networking sites require short, crisp and smart content for it to go viral across all networking sites. It is very important to choose which social networking site should be the main focus of the company and how to boost the promotion of the product through the site.

These days many people across the globe are able to successfully run their ads on various social media networking sites. But it requires a professional's help to fully utilize the social media service Firms like PR Firms in Delhi, Social Media Companies in Delhi and SEO Companies in Delhi will be able to provide the right exposure for the company.

How to choose a theme for content marketing

Various courses, panel discussion, interviews are being conducted to find the right content marketing method. It is the most unpredictable field where you never know how the consumer might perceive the final message which is being conveyed for a product. The world is available with endless topics and themes which you can choose from to promote your brand. But there are a few tips and tricks while choosing a theme for the content to be share:

Choosing a theme according to the audience:

Since you already have a target segment, the best option for you is to check what kind of topics and themes your target audience is interested in. There are softwares and other customizable tools which will help you determine the themes which the audience is interested in and you can create the content accordingly.

Choosing a theme based on Keywords:

This is one of the most important factors to be considered, this will help you determine whether or not the keyword chosen for the content will work out or not. There are certain keywords in the digital world where the competition is really high, so if you create content according to the keywords your blog post or article might have a low SEO ranking. Search for keywords where the competition is low and you are able to convey the message with a high SEO ranking in the search sites.

Choose a theme which is engaging:

There are themes which usually tend to die down after a while, you need to find themes which would not die down easily and other themes which will help you continue or extend the current content which you have in hand. This will also help in keeping the audience entertained and make them look forward to what is going to happen next. Content, based on a theme or a topic, tends to create curiousness amongst the audience and sometimes they themselves create stories about what might happen next. This will also help you in extending the theme in an exciting manner.

Choose a theme based on networking sites:

Each networking site works differently and the audience tends to use these networking sites for fresh content. You need to choose a theme based on which social networking site is being preferred by the audience.

These factors will help you in finding the right theme for your brand/product. PR Companies in Delhi and SEO Services in Delhi will be able to provide you with tools and customized software to find the right theme and for other Social Media Marketing Services.

Ways to promote your product with content

Companies try various marketing techniques and methods to market their products in a way that most of the audience would want to purchase it. But not all methods prove to be successful as the customer's taste and preference keep changing. There are machine learning softwares which can track these changes and provide the customers with products and services they desire. This also helps in tracking the economic changes; therefore, you will be able to create strategies based on the market environment. Here are a few ways in which you can promote your product and services:

Digital PR:

Digital PR plays a vital role in an organisation as they have the knowledge and experience in blending the content for the customer; they blend the content in such a manner that the customer would want to purchase your products and services. As the customers are able to connect with the brand directly, with the help of Digital PR, the percentile of customers staying loyal to the brand would be higher than before.

Social Media Campaigns:

Social media campaigns provide the best exposure to a company as people from across the globe also have access to your website and products. Creating quirky hashtags would also be beneficial for the company as it showcases the brand image of the company in the list of brands trending across the globe.

Connecting with bloggers:

This is the era of bloggers where you get exposure even in the smallest unknown market halfway across the earth. Bloggers and Vloggers have proven to be influential as customers usually reach out to bloggers and Vloggers for reviews of a product or a service. Many companies are posting ads in the blogs which are famous for their sector; the blog does not have to be professional as a huge amount of people rely on simple English or on content without technical jargons.

Customer experience:

Create an on-site AR/VR experience or an engaging event for your customers. People love participating in events which provide them with free vouchers and other gifts. Post the video of customers actively participating in the event will provide a positive image of the company and more customers would want to try out your products. This type of video content also trends across various networking sites.

These are a few of the ways in which you can promote your product with content. These days, comical video content and short or single line stories are trending over the internet. PR Companies in Delhi, SEO Services in Delhi and other Social Media Marketing Serviceswill help you be up to date with these trends so that you are able to create similar yet unique content they would want to watch or read.

Social media marketing techniques to gain more audience

Every company's main goal is to gain more audience so that there would be a number of people who would be interested in purchasing your product or service. Each social networking site has its own time when the customers or audience opens the account to check new content over the web. You need to understand how each networking website works and how you should go about it, only then you will be able to gain the audience's attention. Here are a few ways in which you can utilize social networking websites for your company and gain more audience:

Useful content:

Even if you don't have anything to post about, use various quotes and articles which have inspired you for your posts. These posts will help in engaging the customers till the time you start developing a new product and start promoting it. Therefore the customers will keep looking forward to your posts.

Pictures matter:

People love when the content of an article is accompanied with GIFS and pictures, it makes the article more entertaining and the customers would enjoy the article rather than just consuming it as knowledge or just go through the article. Pictures also represent how the products or services would look like since there is no touch and fee option in online marketing; a picture influence the purchasing power of a consumer and makes them purchase the product.

Have a Q&A session:

It is very important for a company to understand how the brand is being perceived by the customers in a market and this is only possible with a thorough survey or with a Q&A session. A survey is out of the option as people these days prefer talking directly rather than answering a question through a survey. Q&A session will provide the company with reviews and suggestion about the product or service they provide, the consumers also have a satisfaction that they were a part of something big.

Automation response:

Chatbots and automated software should not be used for response, when a customer posts something on the company's website or the webpage, he or she wants a direct response from the organisation. The automated response would be more robotic and will lack emotional connect with the customer, hence a person or the spokesperson should directly respond to the post.

PR Firms in Delhi, Social Media Companies in Delhi and SEO Companies in Delhi have more techniques which will help you gain more customers from across the globe and help you become a successful company in terms of social media marketing.

Selling your products on social media networking websites

From the past 5 years, social networking companies have developed their websites in such a way the people are buying and selling products & services with their own personal accounts. This has encouraged many people to start their own business and use these accounts and services to sell their products. Let's see how people, small businesses and companies are selling their products and services with social networking sites:

Facebook Market place:

The Facebook market place is a section where it allows you to sell or buy products and services. You can sell or bargain for the amount of purchase according to your comfort; therefore many small businesses have established a strong base using this method. They are able to sell more products and gain more revenue as small businesses who don't own a store have to pay heavy rent for the physical store. This online market place is free for everyone.

Sponsored content:

Social media sites play sponsored ads during a Facebook video and you can also use these sponsored ads while scrolling through Instagram. These ads are a shortcut to the brand providing the services, these ads are played according to the customer’s choice and preference hence the customer might end checking out the original account or website.

Content for ads:

There should be the right amount of content in the ad; too much information might make the customer uninterested. With limited yet relevant information or content, the customer would want to see more product and services offered by the brand.

Give what customers want:

Small businesses have a chance to directly connect with the customer and provide or customize a product according to the taste and preference of the customer. If you are able to strategize your social media campaigns and promotions according to the content which the consumer would like, you will be able to create brand loyalty along with gaining customer satisfaction.

Social Media Marketing Services provided by PR Companies in Delhi and SEO Services in Delhi are compatible for a single person to small businesses and for multinational corporations. These services help in utilizing all the tools available to sell a product online and provide the post-purchase services to the customer. Thus, the company will have a chance to go global while having loyal customers in the home market. It also provides direct interaction with the customers so you will be able to improve your services with the help of the customers.

Reasons why Digital PR Agency and social media marketing services are a must for an organisation

An endless number of companies keep collecting data from the public for product development. After taking out the relevant data, companies do not know how to handle the rest of it and how it can be utilized further. Many companies use high-end software to process this data as much as possible so that they can use it for creating marketing techniques in the near future. But these softwares have to be coded according to the company’s requirement and will cost a lot if the company has too many specifications for software, the higher will be the price for the software.

Digital PR agencies are the only company who can provide you with all the customized tools and techniques at an affordable price while meeting your company's target goal, vision and mission. Here is how a Digital PR agency can provide you with the right social media marketing services:

Content generation:

Billions of people across the globe have access to mobile phones and social media networking apps in their smartphone, this itself proves that a company has a vast market from which you can collect the data. This data will help you in generating the right content which the audience would be interested in and would want to participate in.

Content requirement:

There might be people who are not interested in your product or service but there are customers who are searching for similar products. Since they keep searching for new products and services, the customer might end up going through the same content again and again. Therefore the customer requires new, fresh and attractive content so that he purchases your product.

Media is everywhere:

Media outlets keep trying to get exclusive news from the major spokesperson in each industry and to get the interviews there is a tough competition within the journalists. If you type the right keywords and search for journalists who require fresh content, the Digital PR agency will help you gain the exposure you desire.

SEO, SEM and other tools and techniques are used by a Digital PR agency for creating a positive brand image of the company and the products in the market. PR Firms in Delhi, Social Media Companies in DelhiandSEO Companies in Delhihave years of experience and the knowledge about how to create the right content and how to attract the journalists towards it and the company.

PR agencies Role in Social Media Marketing Services

A PR agency plays a vital role in providing the best social media marketing services. From researching to strategizing and executing the social media marketing plan, a PR agency tries to synchronize the company's target and the strategies to be adopted to optimize the social media campaign created by the agency. Therefore many companies, even multinational corporation end up hiring PR agencies to solve the social media platform issues, including research.

Following are the ways in which a PR agency plays a vital role in any type of organisation in the market:

Messaging:

Messaging is like storytelling, you are telling a story to the customer about your company and products in such a manner that they would want to purchase the product or services. The power of messaging is very strong in the market as it helps in creating a positive perception amongst the audience and helps in creating exposure to the brand in the market.

Lead generation:

To provide more advanced social media marketing services to the companies in the market, PR agencies are also providing lead generation services to various brands and corporate. The process of identifying potential customers to promote your product or service is known as a Lead generation. In this process, the PR agency does research to collect data from the existing market and analyze who all are the potential customers based on the keywords they type to search for a product or service.

Online campaigns:

With the help of the right content, a PR agency will be able to create a successful launch of your product while gaining a potential customer for your brand. Hashtags are very important for any brand or product as it gives value to the brand over all social media networking sites. Therefore when your hashtag starts trending, it means that people are aware of your product and more people will have a chance to view your brand and the services provided.

On-site events:

On-site events are very important for any company and a PR agency's role is to help you have an audience during this event. To promote this event various SEO tools and other social media marketing services are used to help the target and potential customers to know about the upcoming event. On-site events also help in gaining much more information than online survey as you are connecting directly (face to face) with the customers, therefore you will require the right promotion for your brand to gain a huge amount of audience for the event.

These are a few of the factors which assure that hiring a PR agency would be beneficial for any organisation. There are PR Firms in Delhi, Social Media Companies in Delhi and SEO Companies in Delhi which provide social media marketing services to all types of companies and together with an organisation they create a positive brand value in the market.

New era of integrated Public Relations and Digital Marketing

Earlier, Public Relations and Digital marketing were considered as two entirely different wings in an organisation. Public relations team would look after the media relations of an organisation, brand image and perception of the brand along with the brand image of the spokesperson in the company, whereas digital marketing would look after the online promotion of the brand and directly connects with people.

The 21st century is all about digitalizing your work, transformation from manual work to mechanical work. Even in the marketing field, a lot of changes were made. New tools and techniques are developed to create an integrated team of public relations and the digital marketing team. Since most of the public relations task was done manually, newswires websites were created where companies could upload their press releases and the media outlets would pick up the news they require. This method also helped companies in understanding what the competitors are doing in the market and how they are approaching their customers.

How digital marketing has influenced customers:

Since PR firms have been creating content for years, they have the skills and knowledge to promote the brand in the right manner without making it obvious since SEO tools and techniques are being used to provide the links or data to the customers. The right SEO keywords in the content will help the ranking of the company during a Google search or on other websites.

With the help of machine learning, artificial intelligence and big data, information about customers from various segments are collected. This method helps in the process of product development of a company; therefore the company is able to provide the exact product they require. It also helps in promoting the brand through pop-up ads or video ads being played on multiple social media platforms. It's the best way to create brand awareness and exposure for the product and company and mass number of people get to know about the brand and can connect personally with the company

There are other techniques like social media campaigns, playable ads and other methods which are created through the digital medium but helps in maintaining the public and media relations. Therefore, it is recommended that hiring an agency which provides integrated social media marketing services is the best option for any company. Similarly, there are PR Companies in Delhialong with SEO Services in Delhi which your company can opt for; these companies will help you gain the right exposure for your company

How PR agencies are using SEO tools to boost their Social Media Marketing Services

With the change in technology, the way people perceive SEO has also changed. It is no longer about just entering some keywords to gain a high ranking in Google Search, you need proper research and construction of the content based on the keywords so that the customers would want to read your content. If only the keywords are mentioned again and again in a newsletter or brochure and the content doesn't relay much information the customer wouldn't want to read your content.

PR agencies come up with their techniques to use SEO and other social media services in a unique manner which will help you gain market exposure and customers at the same time.Few of the techniques are as follows:

Brand Image:

Since mobile usage has increased in the past 5 years, getting the customers to taste and preference with the help of artificial intelligence and big data has become easier. With the help of machine learning, a PR agency will be able to help you expose your brand to specific customers who would want to buy your products or the people who are searching for similar products.

Crisis management:

SEO tools also help in determining how the company or the brand is being perceived in the market. The keywords help in understanding how the brand image crisis occurred and how the PR agency will use the same keywords and SEO tools to change the crisis into an opportunity for the company.

Social media campaigns:

Since social media platforms help in reaching out to masses, social media campaigns have been proven to be more powerful and strong in creating a brand image amongst the audience. Therefore, with the right content or keywords and hashtag for your campaign will help you create a positive brand image in the audience while creating a strategy like a photo teaser, video teaser and the final launch of the product and more.

Distribution of Press Release:

Earlier PR agencies used to upload the press release in the newswire websites which they found online and the media outlets used to pick it up from there. Now the media outlets and the audience require fresh and meaningful content, therefore PR agencies research and get a handful of media websites and outlets based on the SEO tools and share the press release with the people who would be interested in the content.

These are few of the techniques provided by a PR agency.Social media marketing services are also provided by a PR agency. There are many PR agencies in Delhi and SEO services in Delhi who provide similar and more advanced services, customized according to the company's requirement.

Do's and Don'ts of social media marketing

There are many things which a company need to be careful of while utilizing a social media marketing technique.If proper precautions are not taken then it may backfire on the company itself. A digital marketing or a Digital PR firm can help you in understanding all the do's and don'ts of the social media marketing services available. Some of them are listed below:

Utilize what you have:

There are end numbers of social media networking sites where you can create your own account for free; you can also promote your products and services using this account. These social media websites also give you access to the data like the customer's taste and preference towards certain products and more. You can utilize these services as an advantage for your company.

Take some time:

It is better for any organisation to think through the SEO keywords, content and the strategy which is being utilized to promote a product or a campaign. Since you are promoting through a social media networking site, once the campaign is launched, many people within minutes can view the campaign. If there is anything wrong with the content, your brand might get criticized even before you try to remove or delete the launched post. Similarly, when a customer posts something on your webpage or website, take some time to think about the proper response before replying to the customer. Only then you will be able to prove that you care about the customer.

Creative content:

Consumers love fresh and creative content, comical video content, two-line horror stories, short make-you-feel-better stories and more are trending over various social media sites across the globe. Get inspired by this type of content and create your own quirky yet emotional content.

Do not panic:

People make the worst decisions while panicking; it is similar to businesses too. During a crisis, many small yet important factors are missed during decision making; therefore, a panic response might create more controversy over social networking sites.

Do not ignore:

Leaving the account unresponsive will create a negative image of the brand in the market; therefore it is very important for a company to check for posts and messages for their company sent by the customers regularly, even hourly. This will help in maintaining a rapport with the customers and the customers would want to recommend the brand to others.

It is very important to understand your customers as your brand exists for them and because of them. It is your company's role to have a face for the company (a spokesperson) as the customers will feel more reliable about a company with a face. PR Agencies in Delhiand SEO Services in Delhiprovide with their own do's and don'ts for a company based on their target segment and the market they want to establish a base in.

Digital PR - A necessity for every company

Traditional PR is being used in multiple companies for years now. In traditional PR companies spend a lot of time in networking with various journalists across the nation, focus on maintaining proper relations with the media as well as with the public. Since brand image matters a lot for any organisation, with traditional PR, companies had to approach directly to the customers for market research and for product development. Ever since Digital marketing was combined with Traditional PR and formed Digital PR, companies have been enjoying the best of both worlds.

Digital PPR refers to the traditional PR tools which are being used while promoting a product or a company digitally. These tools have showcased to be beneficial for companies in all sectors and have provided the right exposure without spending a huge amount of money on marketing. Following are the tools and techniques developed by Digital PR agencies for a company and its branding:

Backlinks:

Backlinks are the links which are used in a press release, articles, blogs and other forms of content which leads to the webpage of an organisation or of a product or service. Backlinks help in giving out detailed information about a product or a service provided by a company, hence news articles and press release plays a vital role in distributing content to the media outlets and the audience.

Influencer marketing:

Since most of the population spends their time on social networking sites and keep searching for new contents, there are certain people who provide them with the content they require. These people are the influencers, as they influence the customer's mind into purchasing various types of product. Companies are collaborating with these influencers to promote their products and services.

SEO Ranking:

Using SEO keywords is a part of digital marketing and the content is created by the PR agencies. This combination helps in increasing the ranking of the article or blog where the keywords and your brand are being mentioned. It helps in increasing the brand image as the consumers are able to view your webpage or product details in the first page of the search sites.

Lead generations:

A digital PR agency will be able to help you gain new customers by promoting your products to the relevant customers and influence them to purchase your product. As the customer clicks on the link a lead is generated for the company.

Creating a positive brand image, increasing sales, conducting successful social media campaigns are few of the benefits of Digital PR. PR Agencies in Delhi and SEO Services in Delhi provide a variety of social media marketing services which brings out positive results for a company.

5 Reasons why businesses are moving towards Social Media Marketing Services

Social media is the only platform where your company's brand image can change within a second. It is the only platform where you can reach out to masses, even with a tight budget. Social media gives access to companies to personally bond with the customers, understand what they require and how to further develop their products. Due to social media, small businesses to multinational corporations have witnessed the growth of the company at an incredible pace. Many corporates, including start-ups, are shifting towards social media marketing services due to the following reasons:

Cost-effective Tool:

Social media marketing is one of the most cost-effective services in marketing. In most of the social media platforms like Facebook, Instagram, Twitter and other platforms offer free creation of an account and you can start promoting your products through these accounts. This will help in reaching out to people who are interested in your brand. But to gain potential customers you will have to invest in boosting your posts in these accounts.With the help of Big Data and Artificial intelligence your potential customers will be able to see your posts.

Brand image and Brand Loyalty:

Since you are in direct contact with your customers, you will be able to understand how the brand is being perceived in the market. If the customers are not happy with the services provided you can personally connect with them and solve it. This will also help in maintaining brand loyalty towards your product in the market.

Brand exposure:

This tool helps in improving the awareness of the brand in the market. Boosting posts and products amongst the target segment will help in increasing the awareness; hence, you will be able to gain new customers. The customers who have viewed your ads or posts might also create awareness through word of mouth; therefore, companies prefer Social media marketing services these days.

SEO exposure:

With the help of Paid and unpaid SEO keywords, if the content is placed in the right manner, you will increase your ranking while a customer is searching for a product. If a customer is searching for a product with certain keywords and it matches with your keywords, you will be able to increase your ranking.

Market exposure:

Since you are attracting customers through social media accounts, there is no guarantee that you are only covering your target segment; you might end up reaching out to other customers as well. You might end up entering into a new market; therefore it is a great chance and exposure for your company and brand.

These are the 5 reasons why companies are shifting towards social media marketing. If you are hesitant or do not have knowledge about social media marketing there are PR Agencies in DelhiandSEO Services in Delhiwhich will provide you with the right exposure in the right manner with the company's target goal.

What should be your social media strategy for the upcoming times?

Social media has become the most talked about topic in recent times. There was a time when it was just a virtual social mingling plaza. But nowadays it shapes to the need of the people. It is now a social platform for spreading awareness, ecommerce portal for everyone, an open canvas for the advertisements domain and a tool to flourish. However, the controversies regarding the compliance of operational procedures of many social media giants in the past years and all the new embryonic trends of digital marketing from this year are boggling the minds of both the clients and the experts. In such ambiguous times devising a clear plan of action or a sound strategy is the most imperative social media marketing strategy to have.

All the PR Companies in Delhi which are providing the most productive Social Media Marketing Services&SEO Services in Delhiare currently focusing on cooking up powerful stratagems which will not only have a vitalizing effect on the operational flow of the client firm but also brand them for the better.

For the best approach make sure

·         You set your goal right. Do not just go with the flow. In order to have a good strategy it is always essential to have a set goal. The goals you may aim for are increasing your brand awareness, achieving higher sales quality; promoting personal selling, creating loyal customer base, improving ROI and bettering your grip on the industry.

·         The audience you are targeting has valid potential. Do not assume that the people you have kept in mind while making a goods or crafting a service will opt for it. Collect database of customer preferences, research it, analyse the trend and then target a customer base.

·         The metrics are chosen right. For productive user engagement and enhancement of conversion rate it is of utmost importance that your marketing inputs get apt reciprocation. For different activity the metrics are different. Some of the most fecund engagement metrics are reach of the post, organic & paid likes, clicks, interactions, hashtag performance and sentiment.

·         Know your rivals. Competition has its own pros. If you study the approach of your rival then you can learn a new way becausewithin a genre everyone has a different strategy. Just Google then and read them.

·         Curate the content. Content will always be the king of every marketing strategy. So utilize images, infographics, user-generated contents, and create content themes to generate more leads.

·         And finally time your post right. An apt post at the most opportune time is the most dynamic way to setup an accountable & prosperous social media marketing strategy. Timeliness of post and time bound client interactions are the key to success.

PR for SEO – An Insightful View

Search Engine Optimisation or SEO is one of the major tools of Digital Marketing. Over the years the tool has been honed a lot and has now become an integral part of internet marketing strategy too. But it is no longer a lone wolf. All the other associate marketing tools like email marketing, social media marketing, paid marketing, offline marketing and variant promotional efforts enables SEO to yield more successful outcomes.

According to the latest trend analysis it is observed that public relations or PR is giving SEO unforeseen mileage. PR driven SEO strategies are making leaps & bound progress in bringing to fruition the goals of every marketing campaigns. The reason behind this are

·         PR is flashing the links better. Links are the most crucial factor in search engine ranking. More consistent & quantifiable the links better is the SEO, hence better traffic inflow. A link covered in a national newspaper or news channel will have more clicks than the one spreadthrough an email burst.

·         Brand recognition is best boosted by PR. PR was basically invented to make brands more recognizable. Therefore with this huge popularity, lead generation for SEO becomes quite easy.

·         PR handles brand reputation with care. If a website receives too many negative remarks or bad reviews its SERP will downgrade and SEO will falter. PR is the tool for reputation management and it only curtails the negativity but also keeps the growth organic & optimistic.

·         PR keeps social proof. An appearance on a celebrated newspaper bulletin or a popular magazine strip or on any other highlighted media is a great social recognition for the brand. This lures the traffic toward the website and facilitates SEO to push the SERP ranking higher.

Most of the PR Agencies in Delhi are now offering Social Media Marketing Services and SEO Services in Delhi since PR has become an unavoidable part of digital marketing. The nicks & tricks these expert promotional & branding agencies are opting for to extend the coverage of SEO strategy deployed by a firm these days are

1.      Publication of conclusive press releases.

2.      Appointing media network specialists.

3.      Hashtagging PR opportunities on different social media platforms.

4.      Creating astute campaigns.

5.      Partnering with charities.

6.      Feedbacking on reviews.

7.      Approaching through market data research.

8.      Inserting quotes in reporting.

9.      Posting attractive & relevant images.

10.  Telling the stories of the customers.

11.  Linking up post with relevant current affairs for SEO lead generation.