New Social media rules could be a barrier to online free speech

The modern era is no doubt full of digital innovations but is continuously challenged by cybercriminals and fake news. For them, social media is the biggest weapon to widely spread misinformation everywhere. The story of India is no different. However, to overcome this issue, the Indian government has proposed new rules for social media platforms, which is further sparking free speech concerns across India, and especially among local advocacy groups.

The government has recently proposed to amend Section 79 of the country’s IT Act. This move will censor social media content, which is deemed inappropriate by the government. Now social media companies and PR agencies have to think twice before posting content on these platforms. It’s become a great concern for these companies as it may lead to massive losses and client rejections.

The law once amended, would mandate social media networks to provide users’ private messages to the government, if requested. Social media platforms will also need to send a monthly copy of privacy policies to users. It is envisioned that these new rules will become a barrier to online free speech. Many popular OTT platforms have already banned content that could be considered unauthorized in order to government censorship.

Unfortunately, there are no guidelines provided by the government on what content would be considered unlawful. Companies are, thus, experiencing tough times in releasing new video content, and many new releases are put on hold. Illegal content is likely to include content on child abuse, defamation, hate speech, rape imagery, etc.

This move has not been appreciated so far as many big players think that this could undermine end-to-end encryption and shake the balance that has been maintained for years. Many social media companies and PR agencies would be at unease, as the long submission procedures of the required documents as asked by the government would take a lot of time to get things done. 

Undoubtedly, the government tried to stop the spread of misinformation across social media platforms, but the result could further lead to chaos and losses. Social media companies, PR agencies and businesses may face troubles once the new social media rules come into effect. Hope the government would relook into this move and accordingly make modifications to stop social media mishap in the future. India is a democratic country, and nobody should be prevented to conduct free online speech.

Follow these four rules to drive in the best of social media benefits in business

Since its inception to the present day, Social media has always been a great tool for professionals working in PR firms in Delhi and around the world but are the PR campaigns they make good enough to tap the best of social media potential for your business popularity? If being a businessman or entrepreneur you are not sure about the answer of this question then certainly you should have for the good of your own business. While, you might not be able to completely get the knicks and knacks of social media marketing and PR techniques but here are four takeaways that can help you adequately monitor the online strategies of the PR firms in Delhi working for you:

1.      Generating Mobile-friendly Content

Smartphones and tablet sales have hiked up in the few years like never before. It was in 2018 itself that around 70% of active social media users did so through mobile apps and not via desktop. The popularity of social media through apps like Instagram and Snapchat, coupled with less data consuming versions of Facebook Mobile and Messenger, continues to take the mobile craze to an another level of amazement. With such strong mobile accessibility on board, thinking of mobile is one of the most important components of developing content strategies in social media companies in Delhi and around the world. Crafting content for mobile screens is not just about playing a well-skimmed game of text and visuals but also adequately turning them from a desktop’s horizontal aspect to a mobile’s much smaller and also, vertical aspects in particular.

2.      Customization of content as per each social media platform

Each online platform is different from the other, not just by their characteristics but also in catering to different demographics. Users engage differently on each channel and the way of sharing content at one vertical isn’t similar to that offered in another. It’s critical for marketer working in PR agencies in Delhi to closely understand the behavioral patterns of people on different social media platforms. Being a part of PR or SEO firms in Delhi, employees need to adequately create content suiting the behavioral patterns of the target audience.   On social media, the core idea of creating content is to make it consumer cohesive because if they can’t relate to the brand they won’t be interested in the products and services it will be offering.

3.      Thinking like a customer before working

Digital landscape is already cluttered with the mess created by crazy marketers and it’s advised to create an impact make sure that your PR and social media team is not into these practices, too. Instead the team should be spreading the idea of your brand and its products or services through content that has some value to be shared and looked at by the targeted audience.  Remember, the idea is not just about crowding up the digital space with irrelevant content but about creating relevance for the consumers and making them stop, act, watch, like, share, click, remember and share good words about your brand.

Keep An Eye On The Digital Advances To Stay Ahead In The Competition

In the race of becoming the fastest growing mobile market, India has already surpassed the US, last year. The rise of e-commerce, even as a career, is widely visible, with more and more people leaving their jobs and starting their entrepreneurial journey. The world is opening doors to more women entrepreneurs. The digital journey for India has just begun, and we are already seeing umpteen transformations.

The power of social media platforms and PR is rapidly magnifying and is recognized by social media companies and PR agencies to deliver quality to clients. However, companies should not only keep an eye on the evolving trends but also adapt to them ASAP to win in the digital race.

Here are some key trends to watch out for 2019:

Apps to lose their shine

The app stores in our smartphones are already flooded with numerous applications, leading to high uninstall rates, and frauds, too. In this situation, consumers should go for the progressive web app (PWA). The apps, which will pass the ‘Toothbrush Test’, will only be able to survive in today’s competition.

Combining AI with Social Media

AI has already started merging with many social media platforms. It gives image recognition to social media channels and also helps them in making auto recommendation of products. Clearly, AI is going to enhance the social media platforms; hence, PR agencies and social media companies should invest heavily and smartly in these advances, to deliver seamless customer experiences. 

Content marketing will continue to play a critical role

Content has always played a significant role in marketing brands and promoting their products. However, as ads saturate on social media platforms, companies will have to craft content for brands in a more subtle manner.

Data security

Companies, as well as consumers, are doing multiple checks before sending any data, in the wake of increasing cyber crimes. The biggies like WhatsApp, Google and Facebook, will have to come out with newer techniques to ethically extract and share customer data, especially during election times.

The digital spread in Tier 4 cities and beyond

The rise of digital mediums in tier 4 cities and other such areas will increase the demand for voice search and video content, further leading to the growth of regional OTT content. Companies will be conducting marketing campaigns in rural and semi-urban areas with a focus, shifting from Mobile-first to Mobile-only.

More use of Amazon as a marketing platform

As Amazon is the starting point for consumers to search products, it comprises rich consumer data. PR agencies and social media companies will, thus, make more use of Amazon to promote the products of their clients. In the coming years, more and more businesses will utilize this platform to become successful.

Why Influencer marketing is gaining importance in the PR sector

As per the pattern of Public Relations (PR) trends around the globe, brands have adopted influencer marketing much more openly than any other trend, and on an average, more than $255 million are being flushed out for influencer marketing on Instagram. Apart from that the marketing and branding of a company through influencers on Facebook, Twitter, and YouTube is also quite popular in the industry as per various PR Agencies in Delhi. Through the time, influencer marketing has spread across the sector exponentially and here are some of the critical reasons suggesting why PR firms in Delhi and around the world should focus more on social media influencers more in today’s stiff competition.

1.    Build consumer engagement and trust

Social influencers share a strong emotional connection and rapport with their audience, which builds up to be one of the most common reason as to why the audience engages more with their content, and trust them more than the seasoned marketing and PR professionals. In fact, contrary to the age-old marketing perception that celebrities, be it from entertainment fraternity, sports profile or political backgrounds hold the charm to sway mass opinion has diminished completely with the emerging trend of influencer marketing. Micro-influencers who are also known as local influencers) have now become more popular as their personalities and content resonate more with the audience’s mind. By collaborating with these influencers, it is possible for PR companies in Delhi to consistently produce higher engagement numbers for their client’s business through positive messages and pocket-friendly budgets. 

2.    Create a unified customer experience

With the increasing demands of digital platforms and social media sites, people are consuming online content at all times. This demands a proactive content strategy close to the audience’s mind, and this is where influencers become an indispensable channel to activate. With the help of influencers, PR firms in Delhi can engage a brand’s customers across channels, locations, and time zones with adequate content that is both informative and useful for all.

3.    The chance to Get Creative

Let’s be honest millennials today don’t read brochures, reports, or press releases much but are spending around a total of nine hours browsing the internet, surfing social networking sites, using emails and texts, and on online forums. When it comes to the content consumption on online channels, close consideration is given to visuals, videos along with the text. Influencers know this very well and utilise the same through their creative touch to be closely engaged with their audience. It’s about PR companies in Delhi to get through to their client’s target audience by breaking the content clutter via digital marketing influencers.

Social Media Marketing Services: Secret behind Early Startup Success

The mortality rate of startups in India has taken a low dip during the past five years as the success rate is rising quite commendably. Tapping on the potential customers in the right market segment, innovative marketing strategies, and the adaptability as per the evolving industry and market scenario are a few of the things that give long-life to the startups.

However, there are still many startups that are standing at the verge of failure and bankruptcy due to poor marketing strategies, lack of relevant customer data, and inapt approach to other integral business processes. On the other hand, a majority of the startups enter into the business market with a full-fledged plan to make their novel idea work.

In this digitalized era, the foremost requirement of the businesses is the cost-effective yet quality social media marketing services. The history of Indian startups are a proof that the startups that adopted right digital marketing, especially social media marketing services, have been able to achieve the break-even point in the initial two years or less. As the customer expectations are reaching sky-high, the startups should experiment with avant-garde marketing tactics and reform their business model as per the dynamics of the market.

Coming to the importance of social media marketing services for businesses, the exchange of information through the medium of content and popular social media platforms between the businesses and their target customers remains the main force behind driving success for the former. Appealing content on social media allow people to remember about the brand, its products and offerings whereas it enables the businesses to establish brand image and reputation. With guidance and assistance from the experts at social media companies in Delhi, the startups are able to create people’s perceptions towards brand and invoke their kind interest.

As tapping the customers in local areas is the first move, the social media marketing companies in Delhi draw smart strategy to showcase the brand products and services on social media to all the users that specifically reside in the area where the startup operates. By developing and sharing content addressing the requirement of a particular area, the pr companies in Delhi bring the startups in focus of the customers as available to hire and avail.

Due to the cutting-throat competition in almost every field, the customers are now looking for specialist skills and expertise in business organizations. And, social media is the best platform to spotlight all the USPs, including expertise and skills, the businesses can target the right target group. The expert digital marketers at social media companies in Delhi position the brand as an ideal choice for the target audience looking for specific assistance or services.

Get your digital marketing strategies effective with the aid of SEO and PR

Whenever changes pop up in an ongoing process, there is always some risk involved with it. Either they bring in great amounts of profit or can land you in troubles that hold the potential to the completely entire business. Moreover, when changes get adopted in dynamic landscapes, like that of a digital marketing arena, the intensity of risk increases manifolds. However, all thanks to the similarities in the skill set of creating great content and reaching out to other people that merging of SEO and PR didn’t cause much disruption in the digital landscape. 

Nowadays, the better the content and the coding, as well as linking of premium sites, get, the better will be the rank of a particular brand in search engine’s result pages. Therefore, to set a good SEO rank, the business leaders need to sit with their PR agencies in Delhi and have an insightful and appealing content that can get links from great sites. However, PR professionals are already familiar with this phenomenon. They target the more significant publications with great content linking’s. Therefore, we can say that quality content and links are the glue binding the search engine optimization and public relations together.

 There is a myth that working in collaboration with another team of professionals will overshadow the performance of one’s team. However, the actual reality contradicts all that is being stated in the age-old myth. PR professionals aren’t taught about the impact of online earned media and keyword ranking in SEO while the SEO professionals don’t know how to expand media outreach in which PR professionals are holding years of expertise. So, while working together both the PR and SEO professionals must communicate well with the other team to better understand their jobs and roles and together achieve the company goals more effectively and efficiently.

While working together, both the SEO and PR team professionals need to ensure that the communication between them is going well and isn’t leading to duplication of workload. The growth of the company can be amplified when the teams start sharing content. By sharing content that’s already been created, a team can help others in taking the cue from it or using it for another purpose, thereby making their content more functional.

PR and SEO will always remain their entities offering their significant features to the marketing landscape. However, that doesn’t mean that the two can’t be combined to create compelling digital marketing strategies resulting in rewards and benefits.  

How to excel in PR as a profession?

For a professional working in PR agencies in Delhi or around the world, becoming a part of successful PR campaigns is what most of their portfolio involves and is credible to look at. Successful PR campaigns rely heavily on mutual communication and coordination between the business brand and its audience on target.  If both parties are able to well and most importantly trust each other then definitely the job of a PR practitioner is done exceptionally well and right. So, on an overall the Public Relations (PR) person can create a masterpiece of any organization with the colors of loyalty and good relationships with the customers.

The more the seeds of mutual likeness and persuasion are sown between the two parties, the more they both will be benefitted. And in the case of brand promotion, a PR company in Delhi or around the world does so by handing out an interesting and gripping for his client whether an organization or an individual, to the journalists. This interesting piece of content can reach the journalist through an article, a press release, or a product announcement and in return the client pays the professionals for their art of persuasion in favor of the brand’s growth. That’s why PR professionals in Delhi consider that every PR professional should learn the art of persuasion not only with the clients but with the journalists and publications, too as they are the path to reach the client’s targeted audience base.

 The core characteristic features of a PR professional’s profile includes attentive listening skills, hunger of curiosity, artistic skills of creating a heart-touching story, and active persuasion tactics. During the meetings with clients or journalists, the professionals working in PR agencies in Delhi or around the world must be adequately packed with credentials, qualifications, experience, and networking. Credentials and qualifications depict the fixed numbers or figures on which the standard of endorsement can be upgraded with. To excel in the industries, PR professionals and PR companies in Delhi need to double ensure that the work of the client they are promoting is not just reliable but ethical, too. 

The Art of Persuasion does not simply refer at increasing thsentaion in the pice popularity but achieve so with ethically sound principles, too. The persuasion isn’t limited oral or written communication only but is also involving the digital picture. All-and-all don’t forget PR is all about building and strengthening long-lasting relations with clients, media, and the consumers.

Machine translation ease the job of language translation agencies in India

As the certified translation services in India are gaining quick pace over the years, it’s not only the translation agencies in India that are burgeoning, but the new translation technologies are also continually emerging. We have already seen how the new buzzword Artificial Intelligence (AI) is revolutionizing the Finance, Recruitment, and Education sector, but now it has also begun transforming the language translation industry and has started upgrading the content strategies worldwide. AI is the futuristic technology that translation companies in Delhi have already implemented to deliver not only certified language translation services in India but also a seamless and enhanced language translation experience.

Many leading translation agencies in India receive overwhelming translation requirements on short deadlines and catering to each of them efficiently is the new challenge. Thanks to the neural machine translation, managing the language translation orders in bulk is now made easy and is quite popularized by the language translators in India because of its numerous benefits. Not only does it taste time in translating the language, but it also empowers the language translators in India by improving their editing and proofreading skills. Though Artificial Intelligence and neural machine translation presently lack in several areas due to its limited scope, the translators at translation companies in Delhi are leveraging it for helping the clients to reach a wider audience and communicate best with them in their languages by optimizing their content strategies. Technology empowers the language translation agencies in India and therefore, the businesses.

Unlike human translators who get tired after 8 hours of intense working, the AI-powered machines never grow tired, which is the foremost need of the language translation industry. As they are programmed in such a way, they can timely complete all the projects in high volumes without any exhaustion. The machines provide a meaningful and reliable translation of the document whose difficulty level is moderate. And, just to ensure the accuracy, the translators review it and do post-editing, if required, which further promises the premium quality of the translated version of the text.

Every minute and every second is crucial for the language translation agencies in Delhi. They cannot afford the wastage of even an hour; on the other hand, the client also wants quick completion of the translation project. And, speed is exactly what machine neural translation is known about. With well-programmed and trained machine translation systems, the professionals save big on time without compromising with either quality or the deadlines as set by the client. 

Research Done Well: Things you should take care of before hiring the best translation agency in India

Having an estimated population of 1.35 billion India is counted amongst some of the largest and populated countries in Asia. As a developing country, India is witnessing some of the laudable advancements in the sectors of IT, finance, and medicinal sciences etc. And, this has brought India to the centre of attraction where the global businesses are now finding different ways to foray into this lucrative market. This is also serving India as an opportunity to register a commendable growth by welcoming these new market entrants and exploring other foreign avenues as well.

Whether a global business has to enter into the local markets of India or someone in India needs to expand the business to foreign boundaries, the cultural or language gap acts as a daunting challenge hindering the way. It’s only the professional languages translation services in India that bridge this ever-increasing gap. Whenever a business needs to tap the local market of a country as a part of the expansion, there is a need for localizing one’s business and marketing strategy accordingly. And, there comes the importance of language translation agencies into the picture—businesses need to translate their businesses as well.

Be it a start-up or MNC, they have to employ the languages translation services in India from trustworthy and reliable language translation agencies for localizing their websites, documents, and stores. For instance, a company must translate its marketing efforts and business policies in the language of its target audience to facilitate two-way communication between each other.

Therefore, the importance of languages translation agencies and language translation services in Delhi, India cannot be underestimated. But, when it comes to choosing a best language translation agency in India, the decision-making process is often cumbersome. Bombarded with countless language translation companies, one goes through a tough time to identify and learn which language translation agency in India is best suited for him. In order to ease this task, we have jotted down some best tips which will guide you how to choose a right and professional language translation company in India:

1.    Check the translation portfolio of the company: It’s a good idea to ask the language translation agency for the translation portfolio so that one can judge the quality of their work and accordingly take a decision.

2.    Learn about them from social media: Today, social media is one of the most powerful tools to get information about one’s personal and professional life. In this case, one only need to learn about the languages translation agencies in India—their reviews, services, posts, employees, and other relevant details before hiring them.

3.    Compare their services and packages: Always compare the languages translation services and packages offered by various companies. Service charges, quality of work, timeline, qualification and experience of team members are some of the parameters on which one should judge which company he should hire.

Machine translation is not going to replace human translation

Nowadays, Google Translate is being widely used in every household to learn a new language, in every business to ignite the growth, and in institutes to build the future in the translation industry. It has become such a useful and popular translation resource that many predictions are being made about the future of language translation agencies. If a machine learning tool can deliver a quick and apt translation of an article or content piece at absolutely free of cost, why would anyone pay even a single penny to the best translator in Delhi?

Every other person holds a similar point of view about the latest technologies and language translation services in Delhi and all across the globe, except the language translation agencies in Delhi. Well, only the professional translators and industry experts can tell what future have for them.

Contrary to what most people believe, the process of language translation involves much more than a simple substitution of words and verbiage. The other essential things such as idioms, syntax, and cultural considerations cannot be taken care of by machine like a human translator can do. The sentences or the paragraphs which are translated from the source to target language may not sound relevant and logical unless and until the overall meaning of the concept is translated.

The multinational firms, who are the largest consumers of the language translation services in Delhi, also admit the fact that word to word translation done by Google Translate and other machine learning tools are mostly incorrect. The reason is its incapability to learn the emotions, sentiments, purpose, and more suitable word choice that a human translator is best at. Though quality language translation services are required in almost every sphere, it is the world of businesses that need it most because of the benefits that localization and translation of a business offered.

As a matter of fact, English is a universal language of communication, but the local language communication is equally important from the marketers’ perspective. The target audience may comprehend and might be fluent in the English language; they consume content in their native languages more efficiently. There must be some of your target customers, who are not familiar with the English language, and for this, you must personalize and localize your content and marketing efforts to tap on them. So now, we know why language translation services in Delhi and around the globe are being hired by businesses worldwide for being relevant and focused on their business goals and attract the customers.