Using social media for your business promotion Things you should know

In January 2018, the social media giant Facebook made the major updates in its newsfeed algorithms official and public. With the intent to bring people closer to each other, FB would display the branded or promoted content less in the newsfeed of users. And, we can see that FB is true and serious to its commitment till now. Open your FB account only to see your newsfeed flooded with the posts from your near and dear ones.

This had left social media companies in Delhi with all storm and stress. For a first few months, the SMO professionals, confused, kept on pondering how to use Facebook for brand-building and marketing. What would happen if other social media platforms adopt the similar strategy? Will it be the end of social media marketing and the SMO companies in Delhi vis-à-vis other states of India?

Keeping aside the perspective of social media services, the social networking platforms were initially developed to facilitate the smooth and easy communication amongst the masses transcending the geographical boundaries and several constraints. However, business started using them as advertising platforms for their benefits, which exploited the main purpose of social media — bring people and communities together closer!

How and what content is being served to the social media users is a matter of life and death for the online businesses. In such a vulnerable environment where your social media account can be shunned down within seconds if one step goes a little awry, a winning social media content strategy is a life savior for every SEO agency in Delhi.

1.    Only connect with them: On social media, you do not need to promote your services or highlight your USP. You have a website for that! You should only engage with them in a personalized manner; you can initiate the conversation with them on trending topics or general issues. 

2.    Too much artistry is just too much: Social media creatives should not be overly decorated or messed up; however, it depends on the particular business type. Simple and creative graphics with the minimal design is the new trend. So become a part of it to increase the brand recognition.

3.    Content which triggers the memories: You must tell a story which triggers the users’ memories or experience as this would make them more interested in your posts. For this, you have to identify the audience, understand their behavior, relate to their experiences and accordingly create content.

The future of social media is surely brightest than how it gleams today. People are, anyway, going to stay at social media and so do the businesses. The important point is how the businesses deliver their content and how people consume it.