Trends and Blings of Digital Public Relations

Public Relations is a dynamic industry ceaselessly evolving with the time, space, technology and the publics. Long past the days when PR practitioners used to fax media advisories, press releases and media kits for gaining coverage. A lot more than this has now gone digital and the traditional public relations turned into digital public relations. And this “digital” is nowhere to be stopped with the emerging tech-advancements. Recently, novice modern PR practices of connecting to the publics adopted by organizations as well as a few PR agencies in Delhi and outside are spotted. What are they? Let’s dive in:

1.    Digital Flyers:

Flyers, brochures, and leaflets are often considered to be of use for the marketers, but now PR professionals have transcended this limitation. Digital flyers are now being used as media invites as it has become quite a cumbersome venture to grab the journalist or the audience’s attention online. Moreover, the flyers are released on social networking sites instead of approaching the individual journalists personally. This has greatly reduced the load of PR professionals.

2.    Live-streaming apps

Nowadays, traditional press releases are replaced by live streaming videos where the spokesperson directly informs the audience about service or product launch. In the opinion of PR executives, going live on Facebook or other live-streaming app is a life savior for businesses as this eliminates rumors and enforces customers’ trust. This is so because brands are clarifying the situation personally through direct interaction with its consumers.

3.    Influencer collaboration

Today, PR consultants in Delhi collaborate with digital influencers such as Youtubers, Instagrammers, and vloggers more often. In regard to brand’s niche, PR professionals pick the digital influencers who have relevant, if not large following and collaborate with them to tell the brand story intuitively.

4.    Virtual Reality

With Virtual Reality, PR professionals can easily convey the brand story to the audience by providing them the real-world experience. For example, if a business is organizing a CSR event, PR can craft the content using VR that realistically tells them its benefits. Then, the audience will stay tuned to the event as well as the brand. Using virtual reality in the industry of Public Relations will surely upgrade a step higher and personalize the communication between the publics and the brand.

5.    Social Listening:

The job of PR is to give the brand insights into the public’s perception and brand’s reputation. Therefore, it is essential for them to adopt social listening practice for serving the brand better. By keeping a complete check on the brand mentions, reviews, conversations and every other social interaction the audience is making, PR companies can tailor astute PR strategies. Also, an honest feedback from the consumers of the brand collected by PR firms would enable the brand designing their products and services aligned with consumers’ requirements.