How to Use PR in the Sales Process?

The foremost objective of any enterprise is to convert the sales lead into returns in the least possible time which is not only crucial but is making the enterprises growth sustainable as well. Sales and marketing team has a substantial influence on the profitability of the business, but it usually does not happen to sales and marketing teams to incorporate public relations activities into the sales process. PR can be considered as a constructive tool to speed up the probabilities of closing sales which is a rare scenario and does not occur.

So, here are a few guidelines that my PR agency employs to raise the sales success for our clients -- and ourselves.

Persistence is the key to efficiency.

It is important to track the number of contacts it takes (specifically and on average) to close a deal.  You are required to be calm and should have patience; you cannot expect a response from just one email, context plus knowledge-based interactions, along with traditional hard sales tools, works here rather than a hit and run practices.

Before putting up anything it is essential to identify the audience and their interests, level of understanding, attitudes, and beliefs. Taking customer-centered approach is important because they are the skeptic people and they analyze, compare and evaluate things before getting into it. It is significant to have skilled PR professionals.

The PR industry is one of advancement, where new ideas are embraced and creativity is commended. It generates strategies which promote your client requires original thinking and inventiveness. Hence, creativity skills are therefore an essential skill for any PR practitioner. Digital skills are becoming progressively more important. Having a basic knowledge of social media, SEO and digital content creation can make you stand out from the pack. As the scope of PR widens, the industry is beginning to use the tools of other communications fields. In order to smoothly transition into the future, practitioners must be able and willing to develop these new skills and understand the relevant lingo. Act as a proactive information resource to raise your organization’s stature in the industry.

Proactivity is fundamental

Changing perspective and becoming proactive in approach requires anticipation of the future. We don’t just sit back and wait for our target customers to beat a path to our doors. We share the news we examine the surroundings in order to understand the challenges that are ahead and in a best possible way to create the promotional tactics required to succeed. Proactive public relations means defining the objectives identify the target audience early and establish the most effective ways to reach them. A proactive approach gives an organization more control over their public relations planning and enables them to set the agenda. They decide how best to present the image of the company.

Action, action and more action, communicate through the channels you already selected, make sure you monitor the media on a regular basis, ask people from the community about their thoughts about the organization. Hence, we take full benefit of social media. In fact, this is why it’s essential to keep your LinkedIn, Twitter, Facebook, Instagram and other social networking sites current. Eventually, this not only turns those interested into followers but also drives traffic to your website and makes you a go-to resource for industry buzz.