What will be agenda of leading PR agencies in India for 2018?

PR agencies were important to hire when there used to be traditional marketing, but with the advent of the digital era, PR agencies have become almost essential for a company to sustain its reputation and brand image in the market. Earlier rumors used to take some time to spread, but now with the excessive use of internet and quick online connectivity, leading PR agencies to say that the PR services they provide have gained even more importance.

Here is a list of basic agenda’s which play a very important role in the PR services-

1.      Communication

It is important to know that the work of PR agencies is to make sure that the message that is conveyed to the people is positively perceived by the individuals. Therefore, the modes of communication and what is communicated to the public has to be regularly monitored.

2.      Maintaining the brand image

The maintenance of the brand image of the company is the responsibility of the PR agencies. Brand image is the impression that any company has in front of its potential buyers. Therefore, if a company wants the potential buyers to buy the product from them, they have to talk about themselves and convince them that the brand is good enough for the public to remain loyal to them. Customer retention depends a lot on how the PR agencies maintain the brand image.

3.      Press conference

The press conference is one of the ways in which leading agencies help their clients in maintaining their image. It is important to be prompt and honest in organizing a press conference. Example – If there is a rumor that is spread in the market regarding the company, PR agencies use press conferences to hedge any problems.

4.      Product launch

If any company is launching a new product, then the launch of the product in the correct way is very important. It is the first time that product is made public. The product has to be launched around the right group of market influencers and it has to be ensured that the product is publicized in the correct way by the media. Such work is monitored by PR agencies and is one of the most important agenda in their list of services

5.      Social media marketing

Social media marketing in itself is very important for all the companies and it is picking up as an important agenda for the PR agencies as well. Nowadays, the information is transferred to people in a click. The people expect the companies to the extremely responsive towards social media. PR agencies help you with such services.

6.      Crisis management

A company comes into a crisis when there are events which start to threaten the existence of the company. It is the responsibility of the PR agencies to identify the reason for the crisis and take appropriate actions to contain the situation.

If you are a big company with different product verticals, it is essential for you to hire the leading PR agencies. Along with the listed agenda of PR agencies, there are many more things that PR agencies do for a company like events, seminars, conferences, trade shows, etc.

What is the role of an SEO expert?

What is SEO? SEO is an abbreviation for search engine optimization. It is a way of gaining organic, natural and free traffic on your website which requires a lot of knowledge, experience, and expertise. In this digital era, having an SEO service provider is important for the visibility and growth of your online business. Such an objective can be attained by hiring SEO experts. You can find good SEO experts in Delhi. There are various roles that an SEO expert has to carry out, such as –

1.      Being updated

SEO is an ongoing work, which requires a lot of time, energy and knowledge. The basic needs and demands of SEO remain the same, but to be good at this, the expert needs to regularly know about the changes that keep happening like optimization methods, Google algorithms, correct keywords, etc. To be updated, the expert also needs to interact with SEO communities as well.

2.      Understand client’s needs

An SEO expert has to understand client’s needs and align the marketing plan as per the goals and objectives of the client. Example – if the client is interested in PPC management services the traffic that is driven towards the website has to be of such customers. Only a good SEO service provider can be so precise towards their services.

3.      Manage the content

The SEO expert also needs to know what kind of content is appropriate for the company. It is important to use the correct keywords in the content. Content is searched by Google spiders and is made visible to the reader on their Google search engine. Therefore, it is important that the SEO expert realizes that Content is the king.

4.      Analyze the data

It is very important that the SEO expert, analyses the data that they receive from their own website and other social media websites, to be sure that such data is used towards attaining the ultimate goals and objectives of the company.

5.      Create user-friendly websites

We know that use of internet has increased recently, as it is easily available on our smartphones. Therefore, it has to be made sure that the websites that are created are user-friendly on both desktop and mobile phones, there are fewer distractions while reading any content, there are limited numbers of pop-ups, etc. Such intricate details are understood and analyzed by SEO experts.

If you want to grow your business online, then you must find a good SEO expert in Delhi or anywhere else. It is important for the SEO expert to take care of the PPC management services, click through rates, website ranking, use of keywords, data analytics, etc. Correct use of various social media websites like Facebook, Instagram, Twitter, blogs, Pinterest, LinkedIn, Google Plus, Tumbler, etc., also affect the SEO these days. Correct and effective digital marketing activities increase brand awareness and help a lot in the growth of the business on a global level. Hiring a good SEO expert Is essential for any online business to reach its potential.

What is media management for press release and press conferences?

Media relations firms and PF firms constantly have to be in touch with different media people to complete their job correctly. One of the most important works of PR agencies in Delhi or anywhere else in India is to make sure that the message that any company wants to convey to the public, reaches them at the right time with the correct form of media like newspapers via press release or television via press conferences.

Press releases and press conferences help the PR firms in various ways to promote the company. Here is a list of objectives that can be fulfilled more effectively with the help of such forms of publicity.

1.      Product Launch

If a company want to launch a new product or a new vertical for its business, it is important to come to the market with a bang. There is excessive competition, no matter what the sector is. To stand out in that excessive competition it is important to express the qualities of your product or service or how your product will solve any problem that is faced by the people.

2.      Crisis Management

Crisis is a situation where a company’s existence is threatened. A situation which needs to be contained at the earliest possible time, before any sort of rumor starts affecting the overall health of the company. To quickly minimize the negative effect of the crisis, a representative of the company, has to come and express the honest situation of the company. Next morning, it is also important that the people who have missed out on the conference, are given a written assurance of the true situation via a press release.

3.      Brand Image

Press conferences and press releases effect the brand image of the company as well. As we all know that the work of Media relations firms is to get the correct amount of publicity with the correct mode of communication to the public. This requires a lot of managerial activities to be done by the PR agencies.

4.      Events, conferences and seminars

Companies often have to conduct various events conferences and seminars for various sectors of the product like, product development, product marketing, product feedback, etc. Conducting of such events, conferences and seminars effectively, requires a lot of time and effort of the people working with the PR agencies. It requires efficient managerial work to execute the plans and ideas that the companies have and achieve the objectives of the company.

PR agencies located in one city are not just restricted to the same city anymore. With the increase in the digital marketing and reach of products in a global level made so easy, if you want to hire good PR agencies in Delhi to carry forward some PR work of a company located in Mumbai, it is not considered to be a very bad idea. It just has to be made sure that the PR services of the agency are top notch and the company is getting the correct amount of publicity.

Is public relation good career option for you

If you are looking for a career option in the field of public relations, you are definitely in for a lot of job options. PR agencies offer a wide range of PR services which ensure that you have a lot of opportunity with PR firms. The services provided by PR firms for startups and other PR firms are also different from each other. Getting a job in public relations is a great career option for you because of the following reasons –

1.      Different responsibilities

There are a variety of responsibilities that shall be given to you when you are handling the PR work of one particular client. You have to be in constant touch with the client to provide the client with proper client serving; you have to manage the events, launches, seminars, conferences, etc. of the client. In this process, you get to learn a lot which helps the growth in your personality. It is also easier for you to understand that which sector are you best at.

2.      Networking

If you are working with good PR agencies, then you have to talk to a lot of people from different forms of media. You have to be in constant touch with people in the newspapers, news channels, bloggers, market influencers, etc. This helps you with a lot of growth in your communication skills and networking. In a few years only, you meet people with different perspectives which broaden your thought process, and you end up having a great personality.

3.      Writing skills

When you are providing PR services to your clients, you have to generate a lot of organic content for social media websites, company web pages, press releases, articles, blogs, etc. in various fields. Practicing such responsibilities help in increasing your communication and writing skills as you need to constantly communicate what the company thinks to the right people and ensure that it is positively perceived by the receivers.

4.      Growth

Your growth depends on how much efforts are you are putting in your work. There is no reaching a stagnant phase in this career. You are always interacting with new people on a day to day basis. Your job requirement keeps changing as per the demand of the client and as per the change in external factors that affect the company. People’s perception also plays a great role in the increasing the growth of you as an individual.

5.      Problem-solving skills

When you work for big companies, their clients are also big. The job that you handle involves a lot of things like crisis management, press conferences, etc. which helps in solving various problems of the client. You start loving challenges, and you love to solve the problem. People approach you with the difficulties that they are facing, which helps in increasing your confidence as well.

With the increasing number of startups, PR firms for startups have gained an important role in the public relations industry. Working with startups help you understand the perspective of the youth and helps your grow as the startup grows.

A recap of PR services to startups in 2017

PR firms for startups have played an important role for startups in establishing and popularizing them in the target market with the well-acclaimed and highly benefitting PR services provided to them. It is important for the business heads and the industry professionals to know that the work profile, roles and responsibilities and the objectives to achieve differ highly in the agencies for established companies than those in the PR firms for startups. The year 2017 witnessed the PR agencies providing some of the major benefits enjoyed by the startups. Here is a list of the numerous ways in which the PR firms have been helping the startups–

1.      Correct Introduction of product or service

One of the most important things that these firms do for their startups client is that they specialize in product launch. Being a startup, the client is the neophyte of this particular arena. They stand in a position where they are still working on the product, trying to make the most out of it and constantly looking forward at bringing improvements to the product. In such a scenario, and so much of competition already in place it is important for startups to launch the product in an adequate and much clarified way that makes the idea of product or service correctly understood by the public.

2.      Networking

The agencies stand equipped with a whole lot of connections with the correct sort of market influencers, media people and the people who hold the potential of publicizing the product. Now it depends on the startups how adequately they prefer using the opportunities and increasing their networking base across the various required segment for the growth of the business.

3.      Experience

If the firms hired by the startups have a good hold of experience in the same industry, it clearly indicates the presence of a whole lot of relevant contacts. The firms backed with the experience of a particular zone help the startups grow by tapping on these contacts. It ensures the growth of startups at accelerated rates and helps them build their connections as well.  

4.      Brand management

The overall management of the brand and taking care of the image of the brand is one of the most important PR services that are being provided by the agencies. In 2017, it has been extremely important for the startups to hold a good brand image that not only helps the startups grow at a good pace but also ensures its adequate development in accordance to the needs and demands of the market.

5.      Market Influencers

In today’s digitally advanced world, market influencers like bloggers of various sectors ranging from the food and travel industry to those in the fashion industry, youtubers, etc. have a major role to play in the forefront team assigned with the duty of shaping up the brand reputation. PR agencies, nowadays help the startups get connected with them and get publicized at a massive scale.  

These firms have gained popularity in 2017, and it will keep growing in the near future. The growth of PR firms depends on the growth of the startups they are handling. With more startups coming up, and with the industry getting more competitive day by day, it is nothing but wise for startups to get in touch with the right PR agency which understands the startups industry and aim to have a long term association.

Career options in leading PR agencies of Delhi

Good PR Services require a good mix of different skills and knowledge. PR agencies offer a wide range of services like organizing events, seminars, product launches, press conferences, etc. Other than this it also makes sure that the brand image of the client stands maintained or is improving as demanded. It helps in press releases and helps in publicizing a company via different forms of media. Therefore, it must be clear that there are several career options in a PR agency, and if you can get a job and perform in leading PR agencies, there is nothing that can stop you from constantly learning new things and growing as a person. Few job opportunities in PR agencies are listed below -

1.      Event Manager

As we know that PR agencies often have to organize various events for their clients, and considering that event manager stands up as a good career option. If one is extrovert with a keen interest in interacting with new people and has a way with them, then this is certainly a job to lay the hands on. The job at its core requires the professional to convince the clients and industry people they meet to get their work done from the right person and that too at the right time.  

2.      Marketing Manager

Marketing is the most important part of the services offered by the PR companies. The main objective of most of the companies when they approach the PR agencies is to get themselves marketed as a brand. This makes it easy to put their product, idea or services out in the market, and educate the end customers about the same in a better way. A person with good marketing skills can indeed be a good marketing manager.

3.      Content Developer

It is important for PR agencies to get appropriate content in line with the client’s needs that needs to be shared with the journalist for press releases and news coverage’s. The content that is provided in the various verticals of the marketing is also important. Therefore, a content developer plays a very important role in the work of the leading PR agencies in Delhi and the world.

4.      Client servicing

It is very important to be in constant touch with the client to be updated with the activities that are going on in the company. It helps in improved level of services for the clients by the PR agencies. It is also important to update the client about the new options that the agency is providing.

5.      Media Planner

Every company is different from each other. The ways and modes with which they should be marketed also differs. Therefore, the work of the media planner is important as he plans out the blue print of the media activities that is to be performed by PR agencies for the client.

6.      Speech Writer

The work of speech writer is a little different from that of a content writer. Both of them concentrate their energy on writing, but they do it for different segments. In PR activities, the owner of the companies, often have to take up the podium and talk in front of a huge crowd. Such speeches are specifically developed by speech writers.

There are several other segments where someone can find a job with leading PR firms and help them in providing efficient PR services. The more active and better you are in this field, the better you get both on a personal and a professional level. If you are looking to develop your personality along with developing your skills, getting a job in PR agencies is a good option for you.

Data Plays a Pivotal Role in PR Companies

Adapting data-focused approach would surely give the better outcomes and help in competing against other marketing disciplines. Acquiring such an approach is easy but to find the data that is accurate and supports the brand’s work is a complex goal. Finding data isn’t a tough job but finding the right data surely is. Basically, data provides brands insights that inform their campaigns and strategies and show them what’s actually working and what’s not.

Why Data Focused approach is important?

It is important for the PR agencies to adopt the data centered approach so as to better connect with their targets and deliver the right message at the right time. What if you could predict that your campaign would be successful or not even before it is actually launched? Basically, this is the benefit of acquiring this strategy. Of course this is not the foolproof method but yes, it can be helpful for PR firms in yielding better results. Apart from this, you have much better chance of being right than your gut instincts alone do.

Time has changed and gone are the days when PR services in Delhi are only good for building relationships. It is the time when being knowledgeable about data collection is as important as being creative and building strong relationships. Those who can excel at both will surely find success in their career, while other PR Agencies will be left this race. As said earlier, finding data is not a tough job but is all the data useful and overwhelming, this is a big question. The data collection should be done in such a way that it could prove beneficial and tells the point what the client actually wants.

The competition is at its extreme and thus the traditional PR management services will have to move forward in its ability to analyze and collecting the data. The data driven agencies will surely become more successful than the traditional one. Being data centered is the new market strategy of these PR services in Delhi so as to hit the target. A PR strategy that makes data as the center of attraction can easily achieve the media attention.

Apart from everything, one important benefit of becoming more data driven is that now they can get attention without spending lots of dollars. Your accurate collection of data is enough to create media attention which you couldn’t even purchase. The beautiful part is that the key to everything i.e. data is always under your nose and you can easily acquire the same. Needless to mention, that the efforts are worth doing. Adapting data focused approach makes PR management services successful beyond their imagination.

How to Collect Right Data?

Collection of the data and filtering the same are two different approaches. Sorting data manually could be a nightmare for PR agency and luckily, there are technologies and tools that can do this work for you. Public relation agencies should understand this how important it is to find the data that fits the client’s need. With the right technology on your side, it becomes very easy to adopt the data focused approach, pinpoint the areas for improvement and build the strong relationships.

Importance of media relations in PR

One of the objectives of PR firms is to ensure that the companies they are working for are able to convey their messages to the public with the help of correct form of media without paying for them. This is where we can correctly understand the importance of media relations firms. These firms have connections with different types of media persons who can help you in many occasions and accelerate your growth in the industry. Few places where PR companies play a huge role are –

1.      Opening of new outlets

If you are an established brand in one city, and wish to open new outlets in other cities, you need someone who can make you reach the public of that city. You know that the product is nice and has a high demand in the market, but it in on you to choose the right PR agency which can help you with the correct form of media and inform the people about the availably of the product.

2.      Social responsibility

People love the brands which are honest and which are always working towards the benefit of the people. People keep knowing about the product, but many a time they miss to know about the social responsibilities that the companies undertake and fulfil. It is the work of the media firms to make sure, that the right information has reached the right people at the right time via various forms of media in the most cost-effective manner.

3.      Organizing of events

Companies have to do various types of events, like a product launch, a seminar, a conference, etc. It is important for the events to have a proper media coverage of such events so that the transparency of the company is maintained. The public is always aware of what is happening in the companies, which build the trust of the people in the companies and maintain their credibility.

4.      Press conference

Many a times companies need to have press conferences for various reasons. If there are good media relations firms working for the company, it is easier for them to organize one with the correct media people. It is important to be in touch with the correct media people to get the right favors from them at the right time.

5.      Connections

If you are working with PR firms,you will always see that your connections are constantly increasing. You are often in a position where you need to talk to extremely educated and successful people and you often get a chance to learn a lot from them. It helps in developing your own personality and confidence as well and helps you in creating a great professional network.

Hiring a good firm,with good media relations is important as the better their relations, the easier it is to get the above mentioned work done. Companies don’t have to devote their time and energy in organizing things, they can completely rely on the skills and connections of the PR agencies.

Importance of press events in crisis management

Crisis management firms are like PR firms who specialize in handling any crisis that companies might get into. A crisis is that situation which threatens the existence of the company itself. Therefore, the PR services required by PR agencies for crisis management are required to be top notch. If the companies are not able to contain it, they might die.

The companies might get into a situation of crisis due to many reasons, like negative publicity, rumors which become viral to a great level, internal problems within a company, any fraudulent activities within the company, any financial decision that has gone awry, etc. There can be internal conflicts, as well as external conflicts. The situation of crisis arises when the public knows about the problems and it has to be clarified. Therefore, it is many important for the company representative, to open up to the public in press events and make sure that they are heard by all the required people. The information has to be communicated in the right way and it is the key to handling such situations. Here are a few things that have to be made sure while organizing press events –

1.      Quick Response

The moment companies anticipate that the there is some crisis, the Crisis management firms have to be prompt in organizing the press events, so that the rumors are contained immediately. With the help of a press event, the people know what the truth is, and they stop making up their own stories and spreading wrong information around them.

2.      Internal Affirmation

It should be made sure that internally everyone on the company is on the same page. If there is a conflict behind the thought of the company internally, it gives a very wrong impression to the public. Every person from the company has to say the same thing to the outside world. If there in no internal unity, the situation of the company can be worsened and the existence of the company becomes questionable.

3.      Respond to questions

There are various questions that the company representatives have to answer by the media people. It has to be made sure that the representative is learned and knows how to tackle any sort of problems and questions that are thrown upon him positively. This ensures that the company knows what It is doing. It helps in rebuilding the trust of the people and the stake holders towards the company.

4.      Understand the public

From the questions that are asked by the media people at the press conferences, it is easier for the company to yield the information that is perceived by the public. It is important to understand that the public is thinking in what direction, so that the situation that the company has gotten into can be contained effectively by PR firms.

It is important for companies to hire PR services like press events by PR agencies, so that they can be extremely responsive towards any sort of questions and the problems can be solved effectively and efficiently.

Why PR is the Need of the Hour for Startup Businesses?

Startup businesses are more on the rise these days. So, there comes the situation, how to publicize them or how to make them stand out from rest of the companies? There could be many things like advertising through various means of networking or to hiring a public relations firm. Now, the question arises, what Public Relations is? What it does? Why it is needed? And, much more like that. For this, we need to understand what public relations is and how it works. 

Public relations is a set of unpaid promotional activities in the media to builds the public image of the company in the market or among the rest of the organizations. For startup companies, PR firms maintain the credibility by including public affairs, meetings, public announcements, internal communication, media relations, and hosting many events, conference related to it.

This also includes writing pre and post-event releases, coordinating to the journalists for the placement of the coverage to make it a public figure. Public relations is the most trusted way opted by startup businesses to promote their products or services, and it is totally different from advertising. Advertising is the paid form of making people aware of it whereas public relations work as word of mouth. Basically, it is an effort to influence the public with the unpaid means.

For startup companies, articles too, help a lot in making aware of it, updating people on a regular basis through daily postings; blogs could be a great way instead of paying a massive amount to the advertising agencies. The better the story is, the people will accept it better. It could be about anything such as launching a new product or making a significant announcement, or it could be starting a new venture. 

The importance of public relations for startup businesses is changing. It has become a communication within your defined target market. A good public relation highlights even the minute things of the business in a creative way which helps in attracting investors, other businesses and also creating a reputation in the market. This trusted way is opted by not only small business organizations but also by the large-scale business firms. Thus, Public relations are a quicker way to get results for building an image for the business. Mainly it has helped small business owners as it is essential for them to manage all the things from planning to execution or bringing new business opportunities for them. It also gives exposure to them to stand out in public.

Importance of Press Conference for Launching a Brand

If you have a new product or service introducing to the market, it is very important for you to have a great launch of the product. A successful product launch implies that the product comes to the market with a bang, and because of the early buzz created for the product, the sales of the product is high. Then, if the product is actually great, people tend to repurchase and refer the product to their friends and family. To have a successful product launch companies should hire branding agencies and PR agencies for their brand building and PR services respectively.

There are many things that the PR agencies should do to provide the companies with a successful product launch. One of the important PR services is to organize a press conference for the brand. If the brand is new and has something to tell, it should have the right platform to reach a large target audience. If there is something new that comes in the market for the public, it is important to make the public know about it in a credible manner. Bringing in people from different media platforms helps in an easy spread of word about the new product and helps in creating the demand for the product.

One of the many things that branding agencies do is to involve the social media influencers to in the branding process. They are also invited to the press conference for the product launch. Now a day, news spreads with just a click and within seconds. If the products are made available to the social media influencers a little before the launch of the brand, the influencers can post about the products in their pages, and help in reviewing the products. This helps in creating a considerable amount of buzz and demand for the product.

In press conferences and events for launching a brand, the owners of the company are asked various questions by different media persons who help them to communicate more about the product and clear the doubts that are there or might arise in future. It greatly helps in spreading about the existence of the product, the awareness of the product and the problems that the product solves.

It should be realized that now when we are talking about a press conference, it just does not be that the message will be published in the next morning’s newspaper or come in the 6 PM news update of a new channel, it means that it would also go LIVE immediately on social media platforms with no extra cost. With the change in time, the way the messages are communicated has also changed. You have the capability to make the people aware of your product in seconds.

Press conferences for launching a brand definitely plays a very important role as it is the announcement of a new brand and product by the owners via different media platforms. It implies educating the people about the product and making sure that the product is perceived in the right way and correctly by the consumers. It is the duty of the PR agencies to make sure, that the product leaves a positive impact on the people. 

How PR bridges the gap between media and startups

In today’s time, everyone wants to have their own start-up, everybody wants to be an entrepreneur, everyone wants to take the risk and succeed in life! Now just imagine, with everyone wanting to do the same thing, how fierce would the competition be! You have to do something different; you have to stand out in the crowd of entrepreneurs to leave your mark in the society. That is where PR firms for startups come in the picture. PR firms provide such PR services which help the start-ups to make their products visible to the people in the society.

It is important to hire PR agencies to maximize the benefits right from the launch of the start-up. The work of the PR agency is not to create a buzz about the product through advertisement, but it about the telling the story of the product to the target audience. The reason because of which the product came into existence and the problem that it solves for the common people, example, – If there is a food delivery app, the advertisers will advertise how quick the service is, but the PR agencies will publicize, why the service is needed and what problem does it solve.

The PR services that are provided by PR firms for startups are beneficial as it bridges the gap between media and startups. It helps the start-ups get featured in important and relevant articles of newspapers; it helps in getting them featured at relevant news shows, which highly increases the credibility of the product. For example, if a new tech product is launched, one of the better ways to publicize it would be to get the product featured in some famous gadget related show, of a popular news channel. Please note, that such publicity is not paid media; it is counted as earned media. It is because the connections of you PR firms are so strong that they were able to get you on the correct show. Such are the reasons why; you should select the PR agency that you want to hire wisely.

Someone once said, “Advertising is what you pay for, but publicity is what you pray for”. The PR firms for start-ups have to make sure that the product or service that is launched by the start-up is anticipated in the correct manner and absorbed positively by the public.

One important thing that everyone misses out is that if you hire a good PR agency the chances of you creating a great network with the relevant people are also very high. The PR agencies often put you in touch with relevant people of the industry that you are in. You can take that as an advantage, you can take their feedback about your product or service. You can get to learn a lot from their experience in the industry. What a start-up often lacks is the experience. This strategy can help you mix a bit of wisdom with young energy and provide an amazing solution to some problem.

How to boost a campaign through PR meet?

It is difficult for companies to decide, whether they want to go for advertising or hire PR agencies for their product and services. Both advertising and PR services have their own pros and cons. However, using PR services is more credible, as the being visible to the public eye via the third party, increases the credibility of the information provided to the public. The PR agencies and media relations firms often aim to boost their campaigns via various kinds of PR activities. Here are some tips that your hired media relations firms can follow to enhance their credibility and reach in the target market.

1.      Use market influencers

Using market influencers like bloggers can be really helpful in boosting the campaign for companies. It has been noticed that many good bloggers are from Delhi; hence the PR firms in Delhi often take advantage of boosting their campaigns via market influencers.

2.      Crisis Management

One of the most important works of PR agencies is to ensure that the message a company wants to convey is positively absorbed by the general public. In case, the message is wrongly understood, press conferences should be held and the views and opinions of the company should be immediately conveyed correctly.

3.      Viral Content

The content that is published via the help of PR agencies should be viral. If the content is viral, with a high degree of credibility, it helps in publicizing the company to the fullest. The content should be such that the target audience at least knows the name of the company.

4.      Share the story

Rather than just promoting the product or service, the reason WHY the product or service has started should be publicized. This helps the people to connect better with the product and the brand loyalty even increases.

5.      Promote yourself

If there is a press release about your company, don’t shy away from publishing about it on your website. After all your website is the first place where people will come looking for you. Ask people to like your social media pages and follow you on the social media handles. If you are not confident about promoting yourself, how can you expect the public to support you?

6.      Analyze

It is very important for you to try different forms of public relations and understand what works best for you. Example for a fashion industry, influencer marketing by fashion and lifestyle bloggers can work very well but for kids playing arena, offers and discounts offered on special occasions can work very well.

PR firms in Delhi or different parts of India have all taken care of the fact that the scope of work for PR agencies has increased with time. Things like community management, reputation management and choosing the right form of media have been considered a few of the most important PR services. With the shift to branding and marketing via digital media, it is very important for companies to understand the immediate need to boost their campaigns via PR meets and stay distinguished from its competitors.

Press Conference: An Effective Tool of Crisis Management

No matter how big or small your company is, you always want to stay away from bad publicity and the situation of crisis. Nobody wants a bad mouth about their own company and nobody wants to die out because of some rumors. The crisis is often referred to the situation where the company is harmed to such an extent that the company can dissolve. In such a situation, the company has to take quick decision to contain the situation and try to survive in the market. Delhi being the capital of India often falls into the situation where the companies need crisis management firms in Delhi to handle the situation.

PR agencies often provide PR services like press conferences which help a great deal in crisis management. A press conference is a situation where the media is called; questions are asked by the media people and answered by the company representative. It is also a situation where the media is called by the company and the company clarifies itself and puts its points in front of the media and makes sure that the message they want to convey reaches the world.

There are various things that the PR agencies are expected to do as a part of their PR services when it comes to crisis management.

1.      Be prompt

The moment the news of any crisis is circulated to the public, the company needs to have a conference and explain the situation from the perspective of the company. It may be that the news circulated is a rumour, or maybe the public has absorbed the news in a wrong way. If you are not prompt, the rumours increase as both media and public start making up their own stories. Even your competitors can take advantage of this situation.

2.      Be Honest

It is important to know that if the company has made a mistake, it is always advisable for the PR agencies to accept the mistake. People don’t want to listen to one lie over the other, they are more loyal towards honest companies and you still have a chance to win the heart of the public back. It is always better to show the public that you care.

3.      Be a good listener

It is very important to understand and absorb what the public is thinking about you and how bad can the situation be for you. It is always good to be a good listener so that it helps you understand the problem from the public perspective and give leads to a better problem-solving method. It also ensures corrects answer to the questions asked.

The crisis management firms in Delhi have ideas, practice, and experience in PR services. Delhi, being the political capital of India often falls into such situation and they know exactly what to do and how to contain the situation as much as they can. Of course, it is often not the fault of the company but some conspiracy by the competitors which leads to such a situation and it is the duty of the PR agencies to realize such threats and prevent it from happening.

Community Management: New Role of PR Agencies in Delhi

Delhi is the start-up and the business hub of India. Many startups like Snapdeal, UrbanClap and Limeroad are originated from Delhi. Therefore, it is very important for companies to hire good branding firms in Delhi. The work of the PR agencies is to use the correct form of media to enhance the outlook of the product towards the public and make sure that the product is perceived positively by the customer.

There are various types of PR services that any media relations firms provide, but one of the latest and important add-on to the PR services of the PR agencies is that of community management. Community management is a service which involves the interaction of like-minded people in the various social media platforms. It involves being in touch with the people who believe in what you believe, and who can relate to the product or service that you are providing. PR services are no more just about getting in touch with the newspapers or news channels to provide publicity, it is also about what the people need directly from them, solving their problem with the products and making sure that the consumers are spreading a positive word about the same.

There are several benefits that a company has received by considering community management as a part of PR services by media relations firms. Some of them are as follows-

1.      Direct customer – Let us suppose that you PR representative is extremely active on a Facebook group which is related to your product. People often send their requirements to such groups, and the companies which quickly resolve the problems of the customer get the deal.

2.      Direct vendors – Suppose you are an event management company who needs some help in an event, you can always ask for a vendor from the communities that you are a part of, and you will surely receive a lot of leads. That is how strong the communities have become and how important it is to be a part of such communities.

3.      Networking – Getting in touch with direct consumers, vendors and like-minded people, help you spread the word about it to the other like-minded people. If your networking skills are good, and you are an active part of a big community, it can really help in the sales and growth of your company.

4.      Social Message – If there is a social message that you want to spread, there is no better way to do it than by the people. Being an active part of the social communities can help you a lot with your purpose as well because here your personal agenda is aligned with the main agenda of the group.

Community management is definitely gaining more importance, especially from branding firms in Delhi since Delhi is home to a lot of companies in India. It has a mix of various cultures and is even a very active political territory.

Why do you need to hire a professional branding company?

Every business whether big or small, startup or a seasoned one witnesses several ups and downs, tension and woes, and the journey is never a smooth run always even if the area belongs to a person’s core area of expertise. Indulging in the game of branding and creating an effective branding strategy is not understood and considered unimportant by most of the entrepreneurs and industry professionals. But, being a brand strategizing about how the branding needs to be done is a necessary thing that any business regardless of its industry can neglect. This is when hiring a professional branding company turns helpful and helps the company owners to lead the industry with their brand. 

Startup owners need to understand that working with a professional branding company will help them get familiar with the industry in a much better way. They will provide the businesses with invaluable expert counseling that will guide them through the thick and thins of their business journey and let them handle the situations with immense ease. The main concern of the professional branding company is to get familiar with the company’s core values and make sure that the same gets reflected in the brand’s image in the targeted market.

Here are the main qualities that one needs to look out for in the professional branding company that they prefer to hire:

Making a Right Start

The first and foremost step in branding is to study and evaluate the actual needs of a business and how it can be harmonized with the expectations and trends of the target market. An agency can never produce desired results without making a thorough research of the brand. And, it’s not a one-man task, it’s obligatory for the entire branding team.

Leveraging communication through coordination

The responsibility of the marketer doesn’t complete after hiring a professional Public Relations or branding agency and assigning all tasks to them. Branding is impossible without proper communication and coordination between the marketer and agency. Frequent meetings, discussions, and exchange of ideas are the must-to-have exercises for both the parties because any small confusion can lead to complete failure.

Constant and Conscious Monitoring

For effective implementation of the strategies and making the customized execution of the plans, it is mandatory for the marketer as well as the agency to constantly review all the branding activities, including communications and campaigns. Hence, whenever a distraction or diversion occurs in the branding process, it should be immediately fixed, without any negligence.