Startups will be more dependable on PR agencies in 2018

Startups are the ones who do need so much of exposure to establish them. It is not an easy affair as it needs a lot of budgets and also effort. The PR firms for startups are making things much easier. There is no more the hassle with the company or the amount of money they were spending before. Spending much less than what is required to get the similar or more exposure is something of great help to the startups, and 2018 is going to just add-on the importance of PR for the startups. It is also important for the companies to know when and why to hire the PR firms for startups.

Major Reasons for Hiring PR Agency for Startups

·         Rebuilding the Core Story of the Company: The core story of the company needs to be presented well so that it is very easy for them to reach the prospective customers. The agency that one hires can be of great help in creating a story and image for the company thus making it very easy for reaching out to the intended crowd. The core story should have the problem which the company solves and also the source of the idea. The PR companies can be of great help for the startups in getting this done.

·         Highlight their Specialty: The PR companies help the startups in understanding their specialty that can be used as a way of attracting the potential customers. It is this special feature that needs to be used as the way for hooking the potential customers. Every company should highlight what they are good at and that is the reason which is going to make a huge difference for them.

·         Beneficial Connections: It can be indeed a very difficult task to break into the network of the industry experts. The PR services ensure that they provide a very good list of the qualified contacts who can connect to them through companies during past. Having contact with the authenticated ones in the industry can make huge differences for the startups as they get a better door to enter the industry much easier.

·         Writing in Your Name: The writings for capturing the brand’s voice are a possibility through the PR services. A reputed agency can be of great help to the startup in getting the contents framed with the details that one is looking for. It may not always be possible for the startups to have their own writers and to hire an agency gives them away for handling the content that they need for promoting their brand.

The agency should be chosen for a startup especially in the year 2018 as there are so many possibilities to make use of so that they get themselves established well. PR agency help in understanding more about the scope and possibilities of the company so that they can aid in establishing the startup. In the year 2018, there are fewer possibilities for a startup to survive without a PR.

PR benefits in the current scenario

In the recent times, marketing and advertising world has seen quite a lot of buzz revolving around PR (Public Relations). Quite a good number of marketers are aware of the importance PR hold in the world of marketing but there are still many who aren’t even familiar with the world PR and what it is all about.  Following are the true benefits of public relations and why it is important for marketers:  

• Helps in targeting ideal marketing and advertising techniques
  Flushing out money in traditional marketing in today’s marketing scenario is an immensely expensive thing to do. It can be tough to have so many options available to advertise but not knowing which to opt considering all costs and benefits.  PR Companies in Delhi can help with advertising the brand and its business organically without much waste of time, money and other resources. The PR professionals have PR tools like campaigns, interviews, press coverage and digital PR that can save both money and can build brand otherwise.  
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• Creates wider market reach
  Outsourcing the work to a PR Agency makes it easier to create a targeted campaign. If the market is for teenagers, the PR team will craft a strategy using different magazines and other media outlets that on-point targets the market client needs to reach. Whether it's a video marketing strategy or a social media influencer marketing, PR experts can help a brand easily connect to the right people and media outlets, within the stipulated time without much wastage. 

• Chisels out a positive image
  Businesses, celebrities, brands and any organization will work with a public relations company not just to promote something but to simply amplify their image. PR firms can shed light on positive aspects and can cover anything negative about the brand. Effective PR strategies allow the brand to attain a positive image both on online and offline channels, which benefits the company in longer run.
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• Build strong media connections
  If one wish to maximise their personal or brand’s image on any media channels be it online or offline then the best way to reach media channels is through PR channels.  PR professionals have strong connections with top media outlets and media professionals that help in building up a strong path for the client’s brand to grow efficiently and get the needed marketing. They put on all the efforts and get the client’s in touch with all possible media channels to get client’s name seen. 

Boost your CSR campaigns with right PR strategies

CSR initiatives are the one which provides a much powerful differentiating factor for the business. The customers prefer spending the money with the companies that are socially and environmentally conscious companies. They also make use of the CSR of the organization as a means for delivering the responsibility for doing good. Every organization needs to make their customers aware of their efforts and programs through which they work for the social cause. Many of the customers consider this as a major aspect to choose an organization. PR agencies come into the picture in the context of marketing the CSR campaigns by the organization.

How does the PR agencies help in boosting the CSR Campaigns

·         Familiarize with CSR Practices and Trends: The PR agencies ensure that they help the organizations understand the CSR trends and the practices that are prevalent in the industry. They have experts who are going to help the organization understand what they have to do in terms of CSR that is going to help them in grabbing the attention of their customers.

·         See What Others Do: PR services help the organizations understand what their competitors are doing. It is indeed a great help for them in understand the way they have to form their strategies. It is a great help for them in understanding what they should be doing to get their work done effectively.

·         Understand the Audience: The media relations firms are available to help in understanding the audience. It is always something very helpful for them to get an understanding of whom they are focusing with. The PR services help in knowing the audience through different ways that they offer.

·         Identify the Influencers: The branding firms in Delhi helps them in understanding the influencers in the industry. Thy help in listing the influencers so that it becomes easier for the company to work on their strategies to get the attention of the people whom they want to be with. Try to choose what is most suitable for the one but not based on few of the keywords. The media relations firms make use of the best means to influence the potential buyers.

·         Building Relationships on Social Networking Media: Relationship with the customers need to be maintained well so that they get acquainted with the products and services of the organization and also can be much easier to keep them connected and also stay tuned with the company. The relationships that are maintained online helps the companies in promoting themselves and also to understand what their customers feel.

·         Employees: The branding firms in Delhi also understand the importance of employees and they take care of them by motivating them to adapt the changes. The employees are the roots and so it should come from the bottom to top.

The CSR Programs work effectively when the PR firms hired comes with the right strategies for different levels so that it works much effective. CSR cannot work as effective as you want without a good PR firm hired for the job.

Tech firms prefer PR over Advertising for App Promotion

The newly developed apps in any tech firms need to be promoted. It is only through the promotions that the tech companies can make their products reach the public. The tech companies find the PR agencies much more useful than the advertising agencies for the promotion of their apps. The SEO expert in Delhi that one gets along with hiring of the PR agencies can be of great help in promoting the app through the content that is related with it. It is always good to understand what makes PR agencies much easier and relevant than advertising agencies.

Free Space is provided by PR agencies

The SEO expert in Delhi and other aspect of the PR helps in making the company get promoted through the means of articles or news which are associated with the company. The news or the article on it is unpaid spaces and so they are more credible and relevant to the people. The apps can be promoted thus much effectively with PR than the advertising agency as their promotion mechanisms are done through the paid spaces on different media. The PR agencies make use of their relationships in different media so that the company name appears on a relevant news or article.

Projection of the Company

The PPC management services that come under PR agencies do not work on creating the exact content or means through which the company gets promoted. They but get the aid of the media so that the company gets the exposure that it needs. It is always helpful for the companies to establish themselves through the PR agencies that have got better hold in the industry. Advertising agency in turn helps the company in creating an advertisement exactly in the way company looks for. The created advertisements are less effective for promoting the apps compared to the PR means of promotions.

Consumers

The PPC management services are the best ways to reach the customers. These are the techniques one can adapt by getting the help of the ones who are already there in the niche of marketing. The PR agencies create affiliate marketing and such programs that grab the attention of the ones who does such internet marketing. These things do create an image to the consumer that the product is genuine when they find the product or the brand on different websites, blogs or forums. In the case of traditional advertising agencies, they create an ad to showcase the advertisement which does reveal that the company is trying to sell something. Social media services also help in creating an impression of the company among the people. The familiarity that it creates help in making the customers feel that the brand is very authentic.

The PR agencies make use of different services like social media services so that the app gets promoted in an organic way and also through the media that can actually reap the maximum benefit for the tech firms. The traditional advertising agencies may not be able to help in this aspect.

A symbiosis between growing startup culture and PR in Delhi-NCR

Startup culture is becoming widespread across different niche and it is gaining so much of popularity. The startups are also getting wide acceptance among the customers as many of them have proved themselves to be highly efficient in delivering their services. The startup needs variations in the execution and the strategies compared to what is being done by the established companies. The startups begin with the clean state and have no brand awareness. The focus of the entrepreneur in generating PR is on educating public about their new service, product or idea. Raising funds for building or growing business, generating trails of the products and services and so on. PR agencies help the startups in handling their exact requirements. Here are the major aspects that the startups would want to do hiring them.

Brand Awareness

The startups hire PR agencies for creating the brand awareness. Startups have neither history to showcase nor any track records. They can only try out all the methods so that their brand name reaches all the targeted audience. Startups can just focus on spreading only the things that they want their customers to know. They also should highlight the features that make them different from existing companies and how they add more value than the competitors. Startups should always have the idea of reaching their prospective customers by understanding where they spend more time. Social networking media can be a great option to consider. Getting the aid of media relations firms can be of greater help in establishing their brand name across different media. This is a great help for the companies in establishing themselves.

Feed the Media Pipeline Continuously

The established companies ensure that they keep on feeding the media with some news. The media relations firms in getting this done much effectively. The startups need to observe what the established companies are doing but they should not just imitate them. Startups should create their own strategies for media relations after observing the activities of established companies.

Choosing the Right Media for Exposure

Choice of the PR services can be of great help in making the right choice of the media that aids in the exposure of the company. They do the groundwork to find the PR services that can be most suitable for them.

Utilizing the Social Network

The social network should be made used as the promotion network. There is nothing else that can be of much help to the companies for promoting themselves. Promotions through social networking is part of PR services. Branding firms in Delhi can be relied on for creating the brand image and value which is one among the initial steps a startup should take in establishing itself in the market.

Choose any branding firms in Delhi for ensuring that startup culture is preserved and made used in a much effective way as it is required for the company. The right branding firms can be of great help to the business in easily establishing themselves. 

Is Your PR Agency Meeting Your Expectation?

PR agencies are available in all the shapes and sizes. They are never a cheap affair and a company should have done enough preparation before hiring one. A PR firm cannot be chosen just because somebody else has chosen the same because a particular agency may not fit all the expectations of all the clients. Following are the things that need to be kept in mind while making a selection to enjoy the benefits of effective community management services.

A Good Track Record

A PR agency that has a great track record is one that should be relied on so that they can get the best community management services. It is good to get the details of the companies the agency have worked with so that it is possible to get an idea on whether their services are indeed good or not. If one is looking for media relations support, ask them to share the samples of the clips secured in the publications. Check for the ability of the PR Company based on what you expect from them.

Specialization in Industry

The PR firm which specializes in the community management services should be chosen as based on the area in which the company is available. Choose the one that has experience and has been successful in the niche in which the business is operating. A technical company cannot make use of entertainment based PR Company neither vice versa. Try to get the best out of the PR professionals by choosing the appropriate one after consider all the aspects that one has to consider for the same.

Transparency

It is important for any company that hires PR services to understand what exactly they are getting for the money they are spending on them. The PR firm should have given you the idea on what one can expect from them. They should also provide mechanisms to gauge the effectiveness of the plan that is implemented with them. Transparency is one of the factors that makes the agencies really effective and provides the best results.

Relationships

A company hires PR experts so that they can maintain strong relationships with their prospective and current customers, partners and many others. It is necessary to check how good the PR Company is in maintaining relationships with the important names in the niches that are going to help them perform their task. They should have good relationship with journalists or journals so that it become very easy to get their articles published on any of them for the promotion of the clients they have.

Creativity

Creativity is one such attribute which should be available in abundance for the public relations agency so that their efforts for creating a brand becomes very effective. Creativity allows the companies to have unique images created with the help of PR agencies.

PR is Comprehensive Marketing

PR has become a very popular buzzword in the advertising and marketing sector. Many do understand that its importance but they do not have idea on what exactly PR services do with their business.  No doubt, if implemented effectively PR tools can provide the finest benefits to the business without spending on the traditional marketing and advertising. There are so many PR agencies that are available which can be helpful in making the right decision for a business.

5 Key Elements of PR

PR is considered as the best approach for generating awareness and driving more sales. The measurement tool that is used is as per the number of the media hits or the security of the feature story placements. Media is one of the components in well-established PR strategy. Let us understand the key elements of a PR strategy.

·         Marketing Communications Plan: Effective integrated marketing strategy has so many layers and PR forms of one of the layers. PR plan comprises of so many activities for interacting with public and strategically create the ideal form of brand perception. The plan should be in place prior so that it works well reaching out to the customers and provide the best means for connecting with them. The PR agency helps in creating the right plan for any company available in any niche.

·         Message: The right message should be available to be conveyed with the PR strategy and plan for the companies to imprint their brand image exactly they want. The company should have an idea on what they want to convey so that the community management services from a PR agency can be of any help to the business. They may suggest many messages for the companies to use in their PR plan but the effectiveness of it solely lies on the right message which is created or used based on the ideal perception that the company has about their goals. The usage of the right message does make a huge difference in the promotion of the company and it can be achieved only with the right understanding from the side of the company itself.

·         Media for Distributing Core Messages and Key News: The media is another key element in a PR strategy. Press releases are indeed one of the way the key messages or news can be published but there are other means too for it which include caste studies and white papers. The usage of the right media at the right time does the work for the company very effectively.

·         Submit Organization for Industry Awards: It is a good tactic to secure the media mentions specifically from the trade media. The company can even make themselves more visible with conferences, seminars, trade shows. This can help in highlighting the company.

·         Tracking and Gauging PR Activities: PR activities need to be gauged for understanding its effectiveness. There should be proper methods implemented by PR agency for gauging each of the community management services that it provides to the company. 

How Startups are Flourishing using PR and Digital Marketing?

A startup needs so much of exposure to get grab the market. A startup can get business only when it gets good image and has better credibility and exposure. There are many PR firms for startups that help the companies get themselves established. PR is indeed much hard for defining as the industry keeps expanding and covers newer areas with time. It is the process through which benefits, stories and the attributes that are associated with specific entity gets highlighted in different arenas. PR campaigns helps in creating best reputation for the company. On an overall basis, PR services can provide the following benefits to the business.

·         Offers Credibility: The PR agencies allow the business in making use of the non-biased sources which increases brand’s credibility. The paid advertising may not be that effective.

·         Better Visibility of the Corporate Culture to the Prospective Employees: The prospective employees get an understanding of the company and its corporate culture through the PR campaigns. It gives exposure to all the pros for which someone should work for the company.

·         Showcase of Expertise and Leadership: Smart people have very good ideas which are valuable to be shared and will not be quiet. PR Consultants helps in showcasing that the company has got expertise in any particular area and it has the higher leadership skills too.

·         Promoting the Community Involvement: The PR firms for startups ensure that they showcase the fact that organization care for the clients. It is something very important and helpful for the company in long run and can be a great savor for the startups when something goes wrong.

·         Increasing the Sales: The PR companies strategize for creating proper atmosphere to increase the sales and create much higher demand for the brand which needs to be promoted. It is very helpful for the startups to get the initial grip in increasing the sales.

·         Creating Awareness: The startup companies may not be very much known to all. When a service in the niche of the company is required, the prospective customers approach the company only when they know about it. The PR agency helps in creating awareness about the company in such a way that the prospective customers get to know about it to be used.

·         Boost Social Media Programs and Advertising: PR is much better when it is used along with social networking media and the other advertising efforts. Combine everything and use the promotional channels which are available for making best within the smaller budget.

·         Crisis Management: Problems are very natural for any organization. When an organization faces a crisis, it should be managed properly. Crisis management is done effectively by PR. Even when PR campaigns are not currently used, when there is serious crisis, explore to hire the specialists for crisis management so that it can be handled professionally.

How to do more marketing on a lesser marketing budget?

Marketing is an important factor for any business to sustain. It is necessary for any business irrespective of its size and niche of existence, to have a strategy for promotion so that they can reach the prospective customers effectively. When a business is creating a strategy for promotion, they also have to work in such a way that the expenses for promotions should not be too high that it becomes an overhead for the business. The digital marketing services available from different agencies can be of great help in promoting the business in the most effective way. Here are the best methods for doing promotions in the low budget.

Know the Business Goals

The PR services can be made used so that one can identify the business goals so that the promotions can be strategized to achieve the same. Each business has different goals based on the niche they are in. Once it is defined, then it is easier for finding the route for getting to them which is achieved through the promotion strategies.

Evaluate What Works and What Does Not

When one works with the PR agencies, it is necessary to do a ruthless evaluation of the promotion strategies to understand what works well and what does not. It is also good for evaluating the previously adopted strategies to understand what has worked and what has not. The new strategies one come with should be analyzed considering all aspects to understand what works and what does not. The professionals should be allocated wisely so that they can be utilized effectively for the promotion strategy.

Modeling Appropriate Marketing Mix

Digital marketing services can be used for achieving a higher return on the money spent on marketing. Create a strategy that has the mix of tactics for achieving the objectives identified. The PR services may be of greater help in finding out the tactics which can be used for the effectiveness of the promotions so that the business gets the reachability it has been looking for.

Conducting Survey

It is important for one to check what their customers feel before implementing a promotion strategy. Making use of a survey helps in knowing the customer base so that it is possible to come up with the best ways for reaching them effectively.

Promotion Whenever One Communicates

Promotion of the business should be done whenever one communicates. Make use of a proper business logo, name, contact information, slogan, business cards and all the possibilities for promoting the business. It is a cost-effective way of promoting the business and reaching the prospective customers. The PR agencies can be of greater help in branding the business so that one can easily reach the customers.

Effective Use of Social Media

Make use of the social media so that one can easily reach out to the customers as it is the platform to easily communicate and interact with them.  Social media opens the best way for the businesses to have a one on one interaction with their prospective or current customers.

Ignoring the PR is Ignoring the Profits

PR is the reality and one should make use of it for being visible to the prospective customers. If a company is staying away from PR then it means that they are losing out on many things. There are many PR agencies in the market who come with the best kind of the offers and the finest community management services that any company would be looking for. There is no point of staying away from them but the companies should try in choosing the right one so that they get benefitted from the services.

The Benefits of Hiring a PR Agency

PR firms offer so many key benefits that any company can be made use of getting themselves the right kind of the exposure. Some of the key advantages are listed below:

·         New Investors: PR companies help their clients in projecting themselves in a way that their image can create a good impression among the audiences. The companies that have good visibility and reputation draws the attention of the investors and thus can gain many new investors, the seasoned PR experts working in the agencies help in letting this happen very easily.

·         New Clients and Increased Business: The PR firms help in creating good reputation in the market that the company gets better business and also have more clients. When the company’s name gets displayed on editorial pages than on paid advertising section then it can create a very positive impact on the clients and they can choose you for the business. It is indeed the best way for being on the track and getting more business.

·         High-end Talent: One of the best issues any company may face is too much of the business. The company then needs good and talented candidates who are capable of handling the business. The community management services from PR agencies create a good name for the businesses through which potential candidates can get attracted to the company. The best talent comes to a company only when it has a good reputation and image which a PR firm can create. These agencies are best in providing the finest exposure to the company so that the finest talent comes to it.

·         Increased Credibility: The PR professionals’ help in making the company look credible and impressive and gets better exposure to the company. The credibility of the company increase better with the positive exposure that PR Company creates for the company. The credibility that the PR strategies create for the company is something that paid advertising can never do.

·         Improved SEO: When someone searches for the company, there are chances for it to go hidden among so many unrelated pages. The PR Consultants help in providing the company with the best visibility with multiple write-ups available on many different websites. It is the best way the company can get itself more visible.

PR services help in creating wonders for the business. The company can rely on them for getting the finest visibility, better credibility and increased business.

PR is a better branding option for startups than advertising

Startups always get confused between public relation and advertising. They always stuck in between the two and kept thinking that which is better for them a PR agency or an advertising company. Well, this problem arises due to the fact that they both are doing the same job with different approaches. The target of both PR and advertising is identical, i.e., to create attention and to enhance sales but their methods and strategies are way different from each other.

PR is something that not only focuses on increasing your sales but also on maintaining your good reputation and creating a strong relationship with public and media. Basically, these PR agencies in Delhi are working towards establishing your brand name and create a media attention for the same. The goal of PR agencies is to communicate the product information not directly but via some other sources such as newspapers, online articles or any third party.

See, this is the 21^st century, and here no one is that dumb or fool to trust advertisement blindly. We all know that these advertisements are just to persuade us to buy new products and the information they are communicating is just to create publicity. This deep knowledge and awareness of the customer is the basic reason for the failure of advertisement concept. Earlier, customers got attracted with such advertisements but now the time has changed and so does the audience’s reaction.

Reasons why PR is better branding option for startups

The first and the prime reason behind this fact is that the branding agency in Delhi or the PR agency is much more cost effective than any other method of publicity. This is the least expensive method that can be easily afforded by the startups without burning a hole in their pocket. Branding companies very well know that how to create a buzz in the town and how to attract media attention for your newly launched product.

Secondly, their impact is very strong as compared to that traditional advertisement methods. They know how to set your brand name into the minds of the customers and how to target the audience who would prove suitable for your product. According to the recent studies, people pays six times more attention towards the product when information is communicated via these branding companies.

PR is much better approach for the startups because they are untouched by the skepticism which means that the people do not put any question mark on their communicated information instead they pay more attention to the same and perceived it as more informative, reliable and well trusted.

These PR services in Delhi is the better way to establish credibility of your business. It is natural that when customers observe the media coverage for your product then they start thinking about the same and would at least give it a chance to prove better than others. The branding agency in Delhi is engaged in creating positive awareness of your product so as to enhance your product’s market value but with the genuine reasons.

This is no second opinion that PR is a way better option for the startups and the reason behind the same is already mentioned in the post. Go for the PR services in Delhi and enhance your market value and earn great media attention. 

Why PR is more cost effective than advertising?

There is no denying fact that PR management services are more cost effective than advertising and there are several reasons behind this fact. PR and advertising go hand in hand, but still, there are plenty of things that make them two different approaches. Both of them primarily work towards in increasing sales by creating media attention, but the way they use to achieve the goal is totally non - identical.

How PR is different from advertising?

The first and basic difference between these two things is that advertisement is something we paid for, or you can say it is a paid media attention. On the other hand, PR is the media attention we earned through our good product value or good reputation in the market.

Secondly, PR agencies work not only towards advertising your product but also to improve your overall market value and reputation. Their goal is to increase your sales as well as your importance in the current market.

PR agency wants to create a good relationship between the customer and your company so that they can relate themselves with your product which in turn increases your sales; while the advertisement is something planned and is just done to create a buzz for your product name.

Why PR is more cost effective than advertising?

PR services in Delhi know how to attract media attention at the lower cost. Public relation is a way better and cost effective than advertising due to its low price and much effective results.

Secondly, advertisement is something associated with skepticism due to which it may not produce such results which we are actually looking for. Advertisement is costly and always subject to an unusual doubt which comes in the customer’s mind while watching them.

PR management services are credible and this is the reason which makes it cost effective. It is a sort of third-party endorsement which the audiences or customers may trust more as compare to the advertisements. It seems more informative and reliable and thus attracts more customers than ever. See, the audience very well know that advertisements are done just to persuade them to purchase that particular product and may be they disbelieve the information communication by them and here the role of PR agencies comes into play.

Whenever they would get the same information about the new product from some newspaper or online article, they’ll perceive as well grounded and trusted.

Last but not the least, the impact of PR is much more than those of advertisements. The way it targets the audience is really incredible and appreciating. May be the work of PR agency is slower than those of advertisements, but still, they would leave a better impact on the targeted customers. It may force them to think about the product positively and thus increase the sales as well.

PR services in Delhi are not at all expensive and creates positive publicity for the product within a very short period of time. They are specialized in communication with both public as well as media.

Smart Tools for the Public Relations Professionals

Each day at any PR Agency or company witnesses PR professionals putting on their best effort to pitch story and get the required space and visibility for their respective clients within the stipulated time gap. But, the battle to dominate the news space can neither be won by direct advertisement nor can it be won by the amount of visibility one gets in traditional media. The new trick to win this battle favors the ones who are consciously working towards engaging consumers in a two- way conversation.

In today’s public relation scenario, PR practitioners possess a lot more tools than those that were available to them some ten years back to achieve their goals and client’s needs. In the 21^st century, PR professionals have caught hold of many great tools that not only help in achieving great results but at the same time open up avenues for the clients to engage into direct conversations with the targeted publics.

Here are some smart tools that could aid the PR officers in giving their best and maintaining their profile as one of the best amongst other job profiles:

Social Media Listening: Social media is one such platform where dozens of intelligence come, live and take part in all sorts of discussions. A strategic social media listening seeks to track, investigate and answer queries regarding the client’s brands. Never neglect this space because inability to indulge in such listening simply means that the PR professional is blinded to what publics and competitors comment or is either not prepared to listen to them.

Keeping up with Search Trends: Keeping up with the search engine trends like that of Google and Yahoo and also keeping a tab on how often is it being searched helps the PR professionals in crafting a tailor- made content for the audience. The more they keep up with the trend, more quickly will they be able to respond to issues and pace up in the competition as and when required.

Attendance at business events: Events provide great opportunities to gain exposure and share experiences along with receiving feedback from brand watchers that too hand-to-hand. Trade shows, business expos and conferences provide an opportunity to the businesses to compete with other industry players for space to share information.

Power of speech: Giving lectures or attending an event as a speaker or panelist helps a brand in building a solid reputation in the market. Pr professionals need to arrange for such speaking engagements as they are at an advantage of building new relationships. This not only helps the businesses reach the audiences but also helps them better understands the needs, demands and issues of the audience.