How to get endless content ideas with one free SEO tool!

There are over 4 million blog posts being published every single day. How do you ensure that your content is going to stand out and people would want to read it?

The easiest way to tackle this problem is to use a free online tool – Ubersuggest. It has some of the best content ideas. All you have to do is enter the keyword for which you want to create the content, e.g. dog food, and what you’ll see is that Ubersuggest will give you an overview about that keyword: its popularity, other keyword ideas etc. And as you scroll down, you’ll see content report. This report will show you all those blogs related to the keyword that are popular.

This is why it is such a great tool and many SEO companies in Delhi and PR firms in Delhi make use of it. Not only does it give you an endless list of ideas but it also gives you new keywords that might be relevant to your space. And then most importantly, it also shows you everyone who is linking to that blog post.

Now when you’re doing this, you don’t want to create a same copy of the content that they’ve already created. Instead, you can compare what works with what doesn’t and leverage that knowledge to come up with your own content ideas. Then you should start writing on similar topics using Brian Dean’s skyscraper technique. This technique means that you keep building on your article and keep adding content to it consistently. When you do that, your article not only remains relevant and up to date, it also keeps getting more and more in-depth about the subject that you’re writing. However, don’t just add words for the sake of it. That is not how companies that provide SEO services in Delhi operate. You need to add words that would make your article more meaningful and more impactful.

Now once you’ve written your article, go back to Ubersuggest and look at all those people who link to your competitors. Hit them up and send them a mail asking them to link themselves to your blog or article. Be polite and mention that you noticed that they linked to XYZ site and that your content is similar, so they could link to your site as well. You might have to send a hundred of such kind of emails, but once you do, you’ll find that a handful of those people would link back to you – and that is exactly what you need.

How to get a ton of traffic on your website without paid promotion!

Google generates $100 biilion in paid advertising every year. Facebook generates more than $40 billion dollar in paid advertising every year. But do you know there’s a way to get organic traffic to your websites without burning a hole in your pocket by paying for paid advertising. Let us take a look at this hack that SEO companies in Delhi and other parts of the country use for organic marketing.

Here’s a thing about paid advertising: yes, it generates ROI, and if it’s positive for you, you should be doing it. But the truth is that a majority does not click on paid listings. So let’s take a look at this hack that allows you to get organic traffic on your website.

According to the social media marketing companies, if you’ve got a blog and you’re active on it, you’re already ranking for something other than your brand name. If you don’t know what you’re ranking for, you can go to the Google Search Console and it’ll show you all the terms that you’re ranking for. Once you the terms you’re ranking for, look to see what page it’s going to. Once you know what page it’s going to, head to Ubersuggest and enter that keyword. It’ll show you all the long tail variations of that keyword.

What you have to do next is to take those terms and see which ones are relevant to the article or the page that’s already ranking. Then go to that page and rewrite the content to be more detailed to include the long tail keywords that you haven’t already included. What you’ll find is that Ubersuggest shows you the most popular terms that are related to the head term, and it even lists them out in order on the basis of popularity. If you include those phases in your content, according to the companies that provide SEO services in Delhi, you’ll start ranking for those keywords within 30 to 60 days. But remember to not spam the article with keywords. Use them in the right places and adjust you content accordingly. If your article becomes longer, it’s even better. The more in-depth your article, the greater is the probability of a person returning to your website as it seems like a one-stop-shop.

Now that you’ve adjusted your content, make sure that you take those long tail phrases and put them in your title tag and meta-description. By including those keywords or at least some of them in your title tag and meta-description, you’ll notice that it is easier and faster to rank for them. A word of advice: when you’re writing your article, link to different sites and sources that you think might benefit your audience. Because when you’re linking out to other people, it makes them flattered and they may link back to you in return or share your article, which will drive further traffic to your website.

How is SEO changing in the year 2020

SEO is a constantly evolving process, and it keeps changing with time. What might have worked in the past may not be very useful, while new tactics keep emerging all the time which can help drive more traffic to your website. Let us take a look at some of the new SEO trends that would dominate the year 2020 according to the top SEO companies in Delhi.

Reduced number of clicks on Google search results

First of all, according to a research by Jumpshot and SparkToro, 49% of all searches result in a no click. This means that people are either giving up on searches, or they’re getting the answers right then and there from Google. In 2020, this trend is likely to grow even more.

Organic traffic will decline

The number of visitors from organic traffic is going to continue to decline. According to a report by Merkle, the total clicks produced by organic search fell 6% year over year in Q2 of 2019. So in 2020, the companies that provide SEO services in Delhi are expecting the traffic to go down.

Google will be competing more heavily with Amazon

Google has recently added the ‘Buy on Google’ button which allows you to purchase the product you’re looking for without having to visit the seller’s website. While it isn’t perfect, but it’s noteworthy that they’ve rolled it out – which means that Google is entering into a turf war with Amazon. This is an opportunity that the SEO companies in Delhi and other metro cities can leverage to boost the sales of their clients.

Rich snippets will become popular

More people are going to get their information from rich snippets. According to a study by Path Interactive, on people aged between 13 and 18, a whopping 40% get the information they need from the snippet without clicking through. Now this may cause you to lose some traffic but look at it this way: those people just wanted information and weren’t going to buy anything anyways. But the fact that Google is working on increasing user experience, it means that more people will come on Google, which in turn, would drive more traffic to your website.

Since the traffic you’ll get now will be more focused, it would mean that you’d witness higher conversion rates as well. You shouldn’t think that Google is evil and is doing all this only for its own good, because that’s not the case. You may get lesser traffic now, but that is because Google is filtering the traffic that would have been of no use to you anyway.

How technology is empowering translation services

Human ingenuity knows no bounds. Ever since we’ve realized our existence on this planet, we’ve constantly been innovating new ideas to make the life easier and comfortable. If you are in the business milieu, then you must know the importance of language translation agencies. It is translation only that helps your business reach out to newer audiences and garner customers. It is translation only that helps you overcome the language barrier and communicate clearly with people from different countries and different cultures.

But language translation is not easy. This is why the translation companies in Delhi hire only the best translators who have years of experience. But lately, with the advent of technology, we’ve come at a point in time, where human skill is being augmented by technologies like Artificial Intelligence (AI) and Machine Learning (ML). Therefore, translation has been made easier. Let us see how.

Combined together, these two technologies have given rise to new tools and software that have simplified the translation process and made it easier for even the best translator in Delhi. Let’s take a look at some of these tools.

1.    Computer Aided Translation (CAT)

The translators and the different translation companies in Delhi and other parts of the world have benefited hugely from the advent of CAT technology. There has been a visible rise in the productivity of the translators. Besides providing exemplary translation features, CAT software also has an in-built text editor. It involves a strong database of the translation glossaries with recurring words and phrases, automatic insertion of pre-translated words and phrases and maintaining a consistency for the translator. The tool not only helps keep records of all the previously translated files, but it also has references to online and offline dictionaries that can help the translator.

2.    Machine Translation (MT)

This is a relatively new technology in the translation industry and is gaining popularity fairly quickly. In its current state, the technology isn’t 100% accurate and is best suited for technical translations, but as the AI technology becomes better, this problem might be resolved. But for now, human translation trumps machine translation when it comes to translating manuscripts that have cultural references, idioms and proverbs etc. This is why the language translation agencies use MT in tandem with human translation.

3.    Translation Management System (TMS)

Translation Management System is an excellent tool for simplifying the translation process. By employing TMS, the translation companies in Delhi can easily monitor the progress of translation work and it makes the process more uncomplicated and transparent. Besides increasing the productivity of the translators by automating the process, TMS also reduces the cost of translation and time taken to translate a document. Hence, it is a win-win for both parties. 

Follow these 5 tips to increase your Instagram following instantly!

Do you want to grow your business on Instagram? Well, of course you do, who doesn’t? Well, unless you follow these 5 tips from top companies that provide social media marketing services, you wouldn’t be able to fulfil that dream of yours. Let us take a look at those tips now.

Follow relevant people

Have you heard people say that you should follow the top people and like and comment on their posts because that’s how you can get new followers? Well, that’s true but it’s only halfway correct. If you are a writer and following top models, you aren’t going to get followers that way because the followers of those top models aren’t relevant to your field of interest. But when you follow relevant people and their followers discover you, the probability of them starting to follow you as well, would increase.

Post visual and emotional content consistently

If your content isn’t emotional and it doesn’t invoke a sense of urgency among your followers to like and comment, you’re just wasting your time. But if your content is visually and emotionally appealing and if you’re doing that consistently, PR agencies in Delhi say that people are going to follow you.

Submit your content to other Instagram accounts

Instagram has all sorts of accounts; a lot of people are lazy but they have a ton of followers because they were early on and all they do is take curated content and publish it, and tag the person that they got that from. For example, if you’re into fashion, there are a ton of Instagram accounts that feature fashion images sourced from other accounts. You can approach them and ask them to feature your content as well. This way, you’ll get their followers to visit your profile and they might follow you or start liking and commenting on your pictures as well.

Collaborate with other influencers

You’ve probably already seen people on Instagram posting each other’s pictures and tagging each other. What social media marketing companies mean by this collaboration is that you create a promotion or a giveaway where you promise to award the winner who gets most likes or comments on your photo by sharing it on their account and tagging you. This way you’ll be leveraging not only your audience but that of your fellow influencer as well.

Post pictures with memes

But don’t use pictures that have already been used. This strategy has been played out so many times; it doesn’t work unless you’re being creative. You know what you can do further to spice things up? You can turn on Instagram advertising and push that meme to make it viral, which will eventually lead to you being discovered.