How is SEO changing in the year 2020

SEO is a constantly evolving process, and it keeps changing with time. What might have worked in the past may not be very useful, while new tactics keep emerging all the time which can help drive more traffic to your website. Let us take a look at some of the new SEO trends that would dominate the year 2020 according to the top SEO companies in Delhi.

Reduced number of clicks on Google search results

First of all, according to a research by Jumpshot and SparkToro, 49% of all searches result in a no click. This means that people are either giving up on searches, or they’re getting the answers right then and there from Google. In 2020, this trend is likely to grow even more.

Organic traffic will decline

The number of visitors from organic traffic is going to continue to decline. According to a report by Merkle, the total clicks produced by organic search fell 6% year over year in Q2 of 2019. So in 2020, the companies that provide SEO services in Delhi are expecting the traffic to go down.

Google will be competing more heavily with Amazon

Google has recently added the ‘Buy on Google’ button which allows you to purchase the product you’re looking for without having to visit the seller’s website. While it isn’t perfect, but it’s noteworthy that they’ve rolled it out – which means that Google is entering into a turf war with Amazon. This is an opportunity that the SEO companies in Delhi and other metro cities can leverage to boost the sales of their clients.

Rich snippets will become popular

More people are going to get their information from rich snippets. According to a study by Path Interactive, on people aged between 13 and 18, a whopping 40% get the information they need from the snippet without clicking through. Now this may cause you to lose some traffic but look at it this way: those people just wanted information and weren’t going to buy anything anyways. But the fact that Google is working on increasing user experience, it means that more people will come on Google, which in turn, would drive more traffic to your website.

Since the traffic you’ll get now will be more focused, it would mean that you’d witness higher conversion rates as well. You shouldn’t think that Google is evil and is doing all this only for its own good, because that’s not the case. You may get lesser traffic now, but that is because Google is filtering the traffic that would have been of no use to you anyway.

How technology is empowering translation services

Human ingenuity knows no bounds. Ever since we’ve realized our existence on this planet, we’ve constantly been innovating new ideas to make the life easier and comfortable. If you are in the business milieu, then you must know the importance of language translation agencies. It is translation only that helps your business reach out to newer audiences and garner customers. It is translation only that helps you overcome the language barrier and communicate clearly with people from different countries and different cultures.

But language translation is not easy. This is why the translation companies in Delhi hire only the best translators who have years of experience. But lately, with the advent of technology, we’ve come at a point in time, where human skill is being augmented by technologies like Artificial Intelligence (AI) and Machine Learning (ML). Therefore, translation has been made easier. Let us see how.

Combined together, these two technologies have given rise to new tools and software that have simplified the translation process and made it easier for even the best translator in Delhi. Let’s take a look at some of these tools.

1.    Computer Aided Translation (CAT)

The translators and the different translation companies in Delhi and other parts of the world have benefited hugely from the advent of CAT technology. There has been a visible rise in the productivity of the translators. Besides providing exemplary translation features, CAT software also has an in-built text editor. It involves a strong database of the translation glossaries with recurring words and phrases, automatic insertion of pre-translated words and phrases and maintaining a consistency for the translator. The tool not only helps keep records of all the previously translated files, but it also has references to online and offline dictionaries that can help the translator.

2.    Machine Translation (MT)

This is a relatively new technology in the translation industry and is gaining popularity fairly quickly. In its current state, the technology isn’t 100% accurate and is best suited for technical translations, but as the AI technology becomes better, this problem might be resolved. But for now, human translation trumps machine translation when it comes to translating manuscripts that have cultural references, idioms and proverbs etc. This is why the language translation agencies use MT in tandem with human translation.

3.    Translation Management System (TMS)

Translation Management System is an excellent tool for simplifying the translation process. By employing TMS, the translation companies in Delhi can easily monitor the progress of translation work and it makes the process more uncomplicated and transparent. Besides increasing the productivity of the translators by automating the process, TMS also reduces the cost of translation and time taken to translate a document. Hence, it is a win-win for both parties. 

Follow these 5 tips to increase your Instagram following instantly!

Do you want to grow your business on Instagram? Well, of course you do, who doesn’t? Well, unless you follow these 5 tips from top companies that provide social media marketing services, you wouldn’t be able to fulfil that dream of yours. Let us take a look at those tips now.

Follow relevant people

Have you heard people say that you should follow the top people and like and comment on their posts because that’s how you can get new followers? Well, that’s true but it’s only halfway correct. If you are a writer and following top models, you aren’t going to get followers that way because the followers of those top models aren’t relevant to your field of interest. But when you follow relevant people and their followers discover you, the probability of them starting to follow you as well, would increase.

Post visual and emotional content consistently

If your content isn’t emotional and it doesn’t invoke a sense of urgency among your followers to like and comment, you’re just wasting your time. But if your content is visually and emotionally appealing and if you’re doing that consistently, PR agencies in Delhi say that people are going to follow you.

Submit your content to other Instagram accounts

Instagram has all sorts of accounts; a lot of people are lazy but they have a ton of followers because they were early on and all they do is take curated content and publish it, and tag the person that they got that from. For example, if you’re into fashion, there are a ton of Instagram accounts that feature fashion images sourced from other accounts. You can approach them and ask them to feature your content as well. This way, you’ll get their followers to visit your profile and they might follow you or start liking and commenting on your pictures as well.

Collaborate with other influencers

You’ve probably already seen people on Instagram posting each other’s pictures and tagging each other. What social media marketing companies mean by this collaboration is that you create a promotion or a giveaway where you promise to award the winner who gets most likes or comments on your photo by sharing it on their account and tagging you. This way you’ll be leveraging not only your audience but that of your fellow influencer as well.

Post pictures with memes

But don’t use pictures that have already been used. This strategy has been played out so many times; it doesn’t work unless you’re being creative. You know what you can do further to spice things up? You can turn on Instagram advertising and push that meme to make it viral, which will eventually lead to you being discovered.

4 SEO copywriting tips to rank higher on Google

The leading organizations that provide SEO services in Delhi know the importance of copywriting as a tool for business growth. If you’re serious about ranking high on the Google search results and want to increase traffic on your website then you definitely must consider copywriting.

What copywriting is essentially is an amalgamation of value based writing and creativity. You need to create a content that wouldn’t just appeal to the eyes of the people but would also contain keywords researched by the social media marketing companies, so that it can be easily picked up by search engines like Google. So the process then is just being creative and adding keywords to the copy – easy, right? Well, no! It is difficult enough to come up with a creative content that would sweep people off their feet and generate a response from them, never mind trying to force keywords that ruin the flavor of creativity. How can then you create an attractive copy that would match the level of top SEO companies in Delhi? Let’s see.

1.    Cater to your audience’s tastes:  If you want to make sure that your copy is effective, you need to first ensure that the team you have employed to work on creating the copy is well-aware about your audience’s preferences and tastes.

2.    Write catchy headlines: SEO is all about making a lasting first impression. There are no second chances on the online world. Since the headline of your copy is the first thing that a potential reader would come across, you need to put quite a lot of thought into creating one that is click-worthy. An ideal headline is crisp, relevant and has a focus keyword. Don’t write too long headlines or your readers would lose interest in the copy.

3.    Don’t forget to proofread the copy:  What’s really annoying as a reader is to be reading a copy and constantly coming across grammatical errors. The presence of such errors suggests that the writer hasn’t put much care into the idea and therefore it puts a big question mark on the validity of the ideas that are being presented in the copy. Therefore, you should make it a habit to proofread the entire SEO copy carefully or hire an SEO company in Delhi to do so.

4.    Don’t overstuff keywords: Given that keywords are essential for you to rank high on the Google results, but overstuffing keywords can work against the SEO strategy. If you just put in keywords without rhyme or reason, your entire copy would become gibberish and people would leave your website as soon as they land on it. As a result, your bounce rate would increase and Google would push you down the rankings. So use keywords, but use them wisely.

4 quick ways to power up your social media for free!

In this day and age, social media is the backbone of the businesses. Without a crazy social media following, you can’t expect to make it big in the industry. In the early days of the internet, getting followers used to be easy enough as there wasn’t much competition. But now that there are millions of brands out there, you need to think out-of-the-box. According to the social media marketing companies, these following free tools that give a boost to your social media following.

1.       SocialBlade: We know that it is that site that everyone knows when it comes to Youtube but they do more than Youtube, they also do Instagram, they do Twitter, they do all the major social sites out there. What is cool about SocialBlade that it’ll show you your subscriber growth over time as well as how much content you are pushing out over a specified time. This is one of the most liked social media boosting app that is used by the SEO companies in Delhi.

2.       Hello Bar: Hello Bar helps you collect emails from your website. Here is the thing. In the first hour that you are posting content on the social web, any social site, if it does really well the chances are it will go viral. Use Hello Bar to collect emails from your block or website. When you collect these emails, then when you push out the content on the social web, you sent out a email blast to all your email subscribers saying “Hey! Check out this post on Facebook, or LinkedIn or Twitter.” That will help you get way more retweets, likes, shares and that will make the post go viral.

3.       Subscribers: It is similar to Hello Bar, but it instead of helping you collect emails it helps you collect browser notifications subscribers. That way when people are browsing your site on Chrome, they can click one button, and subscribe and you can push out a notification and let all these people know when you have a new content that just came out and you can even push them to social sites. That when it gets released in the first hour, you’ll get more likes, shares, comments and again it will help you get more viral – which, according to the companies that provide SEO services in Delhi, is most important for the success of the business on the online platform.

Zoho Social: it makes it easy to work with your team members and on top of that they help you research keywords. By using  Zoho Social it wil help you determine what keywords you will be targeting when you are going after these social sites,  because if you are using wrong keywords in your titles, descriptions,  throughout the whole text you’ll find that not as many people will see it.