4 SEO copywriting tips to rank higher on Google

The leading organizations that provide SEO services in Delhi know the importance of copywriting as a tool for business growth. If you’re serious about ranking high on the Google search results and want to increase traffic on your website then you definitely must consider copywriting.

What copywriting is essentially is an amalgamation of value based writing and creativity. You need to create a content that wouldn’t just appeal to the eyes of the people but would also contain keywords researched by the social media marketing companies, so that it can be easily picked up by search engines like Google. So the process then is just being creative and adding keywords to the copy – easy, right? Well, no! It is difficult enough to come up with a creative content that would sweep people off their feet and generate a response from them, never mind trying to force keywords that ruin the flavor of creativity. How can then you create an attractive copy that would match the level of top SEO companies in Delhi? Let’s see.

1.    Cater to your audience’s tastes:  If you want to make sure that your copy is effective, you need to first ensure that the team you have employed to work on creating the copy is well-aware about your audience’s preferences and tastes.

2.    Write catchy headlines: SEO is all about making a lasting first impression. There are no second chances on the online world. Since the headline of your copy is the first thing that a potential reader would come across, you need to put quite a lot of thought into creating one that is click-worthy. An ideal headline is crisp, relevant and has a focus keyword. Don’t write too long headlines or your readers would lose interest in the copy.

3.    Don’t forget to proofread the copy:  What’s really annoying as a reader is to be reading a copy and constantly coming across grammatical errors. The presence of such errors suggests that the writer hasn’t put much care into the idea and therefore it puts a big question mark on the validity of the ideas that are being presented in the copy. Therefore, you should make it a habit to proofread the entire SEO copy carefully or hire an SEO company in Delhi to do so.

4.    Don’t overstuff keywords: Given that keywords are essential for you to rank high on the Google results, but overstuffing keywords can work against the SEO strategy. If you just put in keywords without rhyme or reason, your entire copy would become gibberish and people would leave your website as soon as they land on it. As a result, your bounce rate would increase and Google would push you down the rankings. So use keywords, but use them wisely.

4 quick ways to power up your social media for free!

In this day and age, social media is the backbone of the businesses. Without a crazy social media following, you can’t expect to make it big in the industry. In the early days of the internet, getting followers used to be easy enough as there wasn’t much competition. But now that there are millions of brands out there, you need to think out-of-the-box. According to the social media marketing companies, these following free tools that give a boost to your social media following.

1.       SocialBlade: We know that it is that site that everyone knows when it comes to Youtube but they do more than Youtube, they also do Instagram, they do Twitter, they do all the major social sites out there. What is cool about SocialBlade that it’ll show you your subscriber growth over time as well as how much content you are pushing out over a specified time. This is one of the most liked social media boosting app that is used by the SEO companies in Delhi.

2.       Hello Bar: Hello Bar helps you collect emails from your website. Here is the thing. In the first hour that you are posting content on the social web, any social site, if it does really well the chances are it will go viral. Use Hello Bar to collect emails from your block or website. When you collect these emails, then when you push out the content on the social web, you sent out a email blast to all your email subscribers saying “Hey! Check out this post on Facebook, or LinkedIn or Twitter.” That will help you get way more retweets, likes, shares and that will make the post go viral.

3.       Subscribers: It is similar to Hello Bar, but it instead of helping you collect emails it helps you collect browser notifications subscribers. That way when people are browsing your site on Chrome, they can click one button, and subscribe and you can push out a notification and let all these people know when you have a new content that just came out and you can even push them to social sites. That when it gets released in the first hour, you’ll get more likes, shares, comments and again it will help you get more viral – which, according to the companies that provide SEO services in Delhi, is most important for the success of the business on the online platform.

Zoho Social: it makes it easy to work with your team members and on top of that they help you research keywords. By using  Zoho Social it wil help you determine what keywords you will be targeting when you are going after these social sites,  because if you are using wrong keywords in your titles, descriptions,  throughout the whole text you’ll find that not as many people will see it.

3 rules for instant success on social media!

The original idea behind the inception of social media was to bring people from all walks of life, closer together. The magic that social media did in helping people communicate over long distances with great deal of efficiency and ease made it popular among the masses. As a result, more and more people all over the world started using social media. Today, almost every person on earth who has a smartphone, has at least one social media account, and this is the opportunity that social media marketing companies leverage to promote the business of their clients – because we all know, where there are people, there is business.

In this day and age, if you want to be successful as a business firm, you need a strong social media presence and there are plenty of PR firms in Delhi, the national capital that can help you accomplish this goal. Let us take a look at some of the most popular strategies that these social media marketing companies use:

1.      Creating content for mobiles

The popularity of smartphones has grown rapidly in the past decade – especially given the fact that they’ve become smarter and cheaper at the same time. According to a report by a survey conducted in the year 2018, nearly 70% of all social media users were accessing those social media portals from mobile devices. As someone who is into SEO and PR, you cannot help but think about leveraging this opportunity for business.

There are so many people who have Instagram, Facebook, Twitter and Snapchat installed on their mobile devices and if you really want to reach out to this massive audience, then you need to create content that they’d find easily accessible. This is why you need to create everything keeping in mind that most of the people would be viewing that content on their mobile phones. So, one of the most stark switches would be to change the aspect ratio of the images from a landscape version that is desktop friendly to a portrait version that is mobile friendly.

2.      Don’t paint everything with the same brush

Even though Facebook, Twitter, Instagram etc. are all collectively clubbed under the name “social media”, they’re actually very different from each other, and except for a few basic structural similarities, they have their own algorithms. Therefore, if you want to make the most out of each of these portals, you need to play by their rules and abandon the one-size-fits-all approach.

For instance, on Facebook, you can take be more generous with your word limit as there apparently isn’t any. This, however, does not mean that you should write essays in the feed. On Instagram, your focus should be more on making the image vibrant and appealing. On Twitter, you need to be able to say what you have to in very few words. Brevity is the key here. Initially, Twitter had a character limit of 140 which was increased last year to 280 – yet that’s not a lot. So you need to be very clear and concise in order to convey your message appropriately.

3.      What would your reader think?

If you want to become successful with your content, you need to think like your potential readers. Social media websites are full of unoriginal, trite content that is of no value. We don’t even keep count of how many posts we just skip past without even noticing, because there is nothing appealing about them. Now, obviously it’ll be difficult to come up with appealing content if you’re creating content continuously, but you do need to create a balance. Don’t post for the sake of posting. Post when you think you can wrap your marketing strategy in a nice bundle of value for the reader. People don’t care about your business or products. They care about themselves and what you are doing for them. Show them that and you’ll be successful.

If you follow these three simple rules that social media marketing agencies follow, then you’d have much more success in your social media campaigns. Go try these out!

3 free SEO tools that would bring you a ton of traffic on social media

Do you find it hard to get traffic from the social web?  Well who does not?

Social algorithms are tough; it’s are getting harder and harder to get more traffic from Facebook , Twitter, LinkedIn and every other social site out there. But according to the social media marketing companies, you can get more social traffic using these seven free tools. Now I have a question for you, how many of you are getting little to no traffic on Facebook ? The tools that PR firms in Delhi use don’t just help you getting more traffic from Facebook, but they also help you get more traffic from all the major social sites.

1.       Hootsuite : It allows you to schedule your social content out. With Hootsuit, not only you can share content on all sites and a few clicks but you can also schedule out your content many months in advance. This is important because most people share their content once on social sites like Twitter, but if you share your content on Twitter six times n year that same piece of content, you’ll roughly get two to three times more traffic. It is a simple hack, it works well and you should be doing that. Remember when you share your content most of people won’t see it, so there is nothing with sharing that content three, four, five, six, seven times throughout the year.

2.       ManyChat: Although you are struggling to get traffic from Facebook, ManyChat will solve that. It is a chatbot tool, leverages Facebook Messenger and what you’ll find is the click through and the open rates are ridiculous. It beats out emails. If you want more traffic leverage ManyChat. What it will do is when people come to your website they can subscribe to you through Facebook Messenger and then when you have a blog post or message you can push it out through ManyChat. You’ll get open rates above 60% and you’ll get click through rates well above 30%, 40%, and 50%. The numbers are crazy, over times it drops down, but even when it drops down you’ll still see your click through rates above 30%. It is that effective.

Buzzsumo: Companies that provides SEO services in Delhi end up writing a ton of content; when they write content a lot of times, they share it on the social web and no one wants to like it or comment or engage with it. But with Buzzsumo it will show you all the other popular articles within your space and all the ones that are not popular. Look at the topics that are popular, write more of that on your blog, promote those on Facebook, LinkedIn, and Twiitter and again you’ll get more traffic because you are only writing stuff that people want to read about and see versus just writing whatever you want to write about.

What is the importance of PR and why should you consider it?

There are a lot of people who are confused about what PR actually means. Many have a basic understanding of it, but people don’t really know much about Public Relations and the enormous impact it can have on the growth of a business. This is why it is important for the PR agencies in Delhi to establish themselves as game changers.

PR is one of the best ways to leverage marketing strategies and develop an online presence that is admired and followed by many. Even Bill Gates, the wealthiest man on Earth and founder of Microsoft, said that if he was down to his last dollar on marketing budget, he’d spend it on PR. That’s how important PR firms in Delhi and around the world are.

People don’t buy products and services; they buy stories, relations and magic, and PR agencies in Delhi and other metro cities of the country try to transform your products and services into one of those things. There are a plethora of companies that have realised the importance of PR for the growth of their business and they are investing boatload of money into PR and as a result, they’re getting generous returns on their investments.

As a brand you must have a message to convey to your target audience, which sounds simple enough – except that it’s not. There are other brands out there as well that want to convey their message to your target audience. This is where PR companies in Delhi come into play. They act as an amplifier and deliver your message to your audience – loud and clear. Let us take a look at some of the ways PR has been transforming the business sphere

PR makes your brand credible

Business is all about trust. If your customers trust you, they’ll buy what you’re selling to them. One segment of PR is to take care of brand reputation. By hiring PR agencies in Delhi, you can repair your image in the market or develop goodwill among the customers by showcasing your CSR (Corporate Social Responsibility) activities.

PR increases sales leads and eventually, profits!

By engaging in PR, you have the opportunity to expose yourself to an entirely untapped customer-base. This way, you can get more queries and sales leads which will eventually turn into profits.

PR gives your business a voice

Usually in the business world, people have certain preconceived notions about your business. They might think well of you or they might think of you and there’s nothing you can do to change their minds – except that you can with the help of PR.

PR gives your business a voice and allows you to clear yourself of wrongly placed charges. It helps you to restore your image and gives you a chance at fighting back.

PR makes you stand out in the virtual world

In an industry where there are billions of online web pages and businesses, all competing to rank number one on the search engine results, you need to do something unique to beat the overwhelming competition. By hiring PR companies in Delhi and other metro cities of the country, you can formulate a certain marketing strategy and stay ahead of the competition. These PR companies have well functioning network chains; they also know how to leverage opportunities that will propel your business. For instance, assume your business deals in car products. Your PR agency can reach out to a magazine that has a huge reader-base of car enthusiasts and pitch your story there. Suddenly, you’ll be exposed to a whole new potential client-base, which you can leverage to generate sales leads.

PR is all about knowing what to say, how to say and where to say it, and with it, your business will definitely grow.