Startup culture in India has alacrity and zing to pace up the
path of success. Garnering record from over a couple of years, it is observed
that startups have been on a relentless rise. This is evident from the
increased 108% growth in funding the startups (according to
NASSCOM). This evolution of the human mind must not just be
attributed to this success. PR Agencies also play a very significant role in
manifesting many dreams.
Not just on the technical front, but many others, PR agencies
have certainly been efficacious. As elusive as it may have been in the past, it
is now equally reached and popular. No matter what norms and methods a PR
agency adopt, the main motive is to generate leads and consequentially profits.
Mentioned below are some key services that a PR Agency provides.
Planning: Strategizing and
planning how, when and what are the pivotal points that a PR agency should
consider while chalking out a plan. It is of a responsibility of the PR to
understand the product with as much depth as you, the owner knows it. This is
because conviction is the best way to pierce it into the market. You must know
that the product here is already placed in the market, so now PR needs to
create a niche for it and further its productivity. Depending upon the
product, PR firms in Delhi,
Mumbai, Bangalore, Hyderabad, plans the medium of communication. The city here
plays an equally crucial role in deciding upon the means of communication as
the exposure of the target customer is integrated into it.
Message: The message must
be compelling so much so that the mission, vision and the goals of the company
are clearly communicated to the customers. Unless this is not communicated with
conviction, the competitors will continue to have an edge over the brand. This
also becomes one of the decisive factors. If the message conveyed is accepted
in the right stride, there is no looking back, else, a painful set back is bound
to happen. It is purely how this message comes across which in turn depends
upon the medium chosen. PR Agency in metros such as Mumbai, Social Media Companies in Delhi and other cities are mostly involved in this activity to enhance
the brand value of the company.