New era of integrated Public Relations and Digital Marketing

Earlier, Public Relations and Digital marketing were considered as two entirely different wings in an organisation. Public relations team would look after the media relations of an organisation, brand image and perception of the brand along with the brand image of the spokesperson in the company, whereas digital marketing would look after the online promotion of the brand and directly connects with people.

The 21st century is all about digitalizing your work, transformation from manual work to mechanical work. Even in the marketing field, a lot of changes were made. New tools and techniques are developed to create an integrated team of public relations and the digital marketing team. Since most of the public relations task was done manually, newswires websites were created where companies could upload their press releases and the media outlets would pick up the news they require. This method also helped companies in understanding what the competitors are doing in the market and how they are approaching their customers.

How digital marketing has influenced customers:

Since PR firms have been creating content for years, they have the skills and knowledge to promote the brand in the right manner without making it obvious since SEO tools and techniques are being used to provide the links or data to the customers. The right SEO keywords in the content will help the ranking of the company during a Google search or on other websites.

With the help of machine learning, artificial intelligence and big data, information about customers from various segments are collected. This method helps in the process of product development of a company; therefore the company is able to provide the exact product they require. It also helps in promoting the brand through pop-up ads or video ads being played on multiple social media platforms. It's the best way to create brand awareness and exposure for the product and company and mass number of people get to know about the brand and can connect personally with the company

There are other techniques like social media campaigns, playable ads and other methods which are created through the digital medium but helps in maintaining the public and media relations. Therefore, it is recommended that hiring an agency which provides integrated social media marketing services is the best option for any company. Similarly, there are PR Companies in Delhialong with SEO Services in Delhi which your company can opt for; these companies will help you gain the right exposure for your company

How PR agencies are using SEO tools to boost their Social Media Marketing Services

With the change in technology, the way people perceive SEO has also changed. It is no longer about just entering some keywords to gain a high ranking in Google Search, you need proper research and construction of the content based on the keywords so that the customers would want to read your content. If only the keywords are mentioned again and again in a newsletter or brochure and the content doesn't relay much information the customer wouldn't want to read your content.

PR agencies come up with their techniques to use SEO and other social media services in a unique manner which will help you gain market exposure and customers at the same time.Few of the techniques are as follows:

Brand Image:

Since mobile usage has increased in the past 5 years, getting the customers to taste and preference with the help of artificial intelligence and big data has become easier. With the help of machine learning, a PR agency will be able to help you expose your brand to specific customers who would want to buy your products or the people who are searching for similar products.

Crisis management:

SEO tools also help in determining how the company or the brand is being perceived in the market. The keywords help in understanding how the brand image crisis occurred and how the PR agency will use the same keywords and SEO tools to change the crisis into an opportunity for the company.

Social media campaigns:

Since social media platforms help in reaching out to masses, social media campaigns have been proven to be more powerful and strong in creating a brand image amongst the audience. Therefore, with the right content or keywords and hashtag for your campaign will help you create a positive brand image in the audience while creating a strategy like a photo teaser, video teaser and the final launch of the product and more.

Distribution of Press Release:

Earlier PR agencies used to upload the press release in the newswire websites which they found online and the media outlets used to pick it up from there. Now the media outlets and the audience require fresh and meaningful content, therefore PR agencies research and get a handful of media websites and outlets based on the SEO tools and share the press release with the people who would be interested in the content.

These are few of the techniques provided by a PR agency.Social media marketing services are also provided by a PR agency. There are many PR agencies in Delhi and SEO services in Delhi who provide similar and more advanced services, customized according to the company's requirement.

Do's and Don'ts of social media marketing

There are many things which a company need to be careful of while utilizing a social media marketing technique.If proper precautions are not taken then it may backfire on the company itself. A digital marketing or a Digital PR firm can help you in understanding all the do's and don'ts of the social media marketing services available. Some of them are listed below:

Utilize what you have:

There are end numbers of social media networking sites where you can create your own account for free; you can also promote your products and services using this account. These social media websites also give you access to the data like the customer's taste and preference towards certain products and more. You can utilize these services as an advantage for your company.

Take some time:

It is better for any organisation to think through the SEO keywords, content and the strategy which is being utilized to promote a product or a campaign. Since you are promoting through a social media networking site, once the campaign is launched, many people within minutes can view the campaign. If there is anything wrong with the content, your brand might get criticized even before you try to remove or delete the launched post. Similarly, when a customer posts something on your webpage or website, take some time to think about the proper response before replying to the customer. Only then you will be able to prove that you care about the customer.

Creative content:

Consumers love fresh and creative content, comical video content, two-line horror stories, short make-you-feel-better stories and more are trending over various social media sites across the globe. Get inspired by this type of content and create your own quirky yet emotional content.

Do not panic:

People make the worst decisions while panicking; it is similar to businesses too. During a crisis, many small yet important factors are missed during decision making; therefore, a panic response might create more controversy over social networking sites.

Do not ignore:

Leaving the account unresponsive will create a negative image of the brand in the market; therefore it is very important for a company to check for posts and messages for their company sent by the customers regularly, even hourly. This will help in maintaining a rapport with the customers and the customers would want to recommend the brand to others.

It is very important to understand your customers as your brand exists for them and because of them. It is your company's role to have a face for the company (a spokesperson) as the customers will feel more reliable about a company with a face. PR Agencies in Delhiand SEO Services in Delhiprovide with their own do's and don'ts for a company based on their target segment and the market they want to establish a base in.

Digital PR - A necessity for every company

Traditional PR is being used in multiple companies for years now. In traditional PR companies spend a lot of time in networking with various journalists across the nation, focus on maintaining proper relations with the media as well as with the public. Since brand image matters a lot for any organisation, with traditional PR, companies had to approach directly to the customers for market research and for product development. Ever since Digital marketing was combined with Traditional PR and formed Digital PR, companies have been enjoying the best of both worlds.

Digital PPR refers to the traditional PR tools which are being used while promoting a product or a company digitally. These tools have showcased to be beneficial for companies in all sectors and have provided the right exposure without spending a huge amount of money on marketing. Following are the tools and techniques developed by Digital PR agencies for a company and its branding:

Backlinks:

Backlinks are the links which are used in a press release, articles, blogs and other forms of content which leads to the webpage of an organisation or of a product or service. Backlinks help in giving out detailed information about a product or a service provided by a company, hence news articles and press release plays a vital role in distributing content to the media outlets and the audience.

Influencer marketing:

Since most of the population spends their time on social networking sites and keep searching for new contents, there are certain people who provide them with the content they require. These people are the influencers, as they influence the customer's mind into purchasing various types of product. Companies are collaborating with these influencers to promote their products and services.

SEO Ranking:

Using SEO keywords is a part of digital marketing and the content is created by the PR agencies. This combination helps in increasing the ranking of the article or blog where the keywords and your brand are being mentioned. It helps in increasing the brand image as the consumers are able to view your webpage or product details in the first page of the search sites.

Lead generations:

A digital PR agency will be able to help you gain new customers by promoting your products to the relevant customers and influence them to purchase your product. As the customer clicks on the link a lead is generated for the company.

Creating a positive brand image, increasing sales, conducting successful social media campaigns are few of the benefits of Digital PR. PR Agencies in Delhi and SEO Services in Delhi provide a variety of social media marketing services which brings out positive results for a company.

5 Reasons why businesses are moving towards Social Media Marketing Services

Social media is the only platform where your company's brand image can change within a second. It is the only platform where you can reach out to masses, even with a tight budget. Social media gives access to companies to personally bond with the customers, understand what they require and how to further develop their products. Due to social media, small businesses to multinational corporations have witnessed the growth of the company at an incredible pace. Many corporates, including start-ups, are shifting towards social media marketing services due to the following reasons:

Cost-effective Tool:

Social media marketing is one of the most cost-effective services in marketing. In most of the social media platforms like Facebook, Instagram, Twitter and other platforms offer free creation of an account and you can start promoting your products through these accounts. This will help in reaching out to people who are interested in your brand. But to gain potential customers you will have to invest in boosting your posts in these accounts.With the help of Big Data and Artificial intelligence your potential customers will be able to see your posts.

Brand image and Brand Loyalty:

Since you are in direct contact with your customers, you will be able to understand how the brand is being perceived in the market. If the customers are not happy with the services provided you can personally connect with them and solve it. This will also help in maintaining brand loyalty towards your product in the market.

Brand exposure:

This tool helps in improving the awareness of the brand in the market. Boosting posts and products amongst the target segment will help in increasing the awareness; hence, you will be able to gain new customers. The customers who have viewed your ads or posts might also create awareness through word of mouth; therefore, companies prefer Social media marketing services these days.

SEO exposure:

With the help of Paid and unpaid SEO keywords, if the content is placed in the right manner, you will increase your ranking while a customer is searching for a product. If a customer is searching for a product with certain keywords and it matches with your keywords, you will be able to increase your ranking.

Market exposure:

Since you are attracting customers through social media accounts, there is no guarantee that you are only covering your target segment; you might end up reaching out to other customers as well. You might end up entering into a new market; therefore it is a great chance and exposure for your company and brand.

These are the 5 reasons why companies are shifting towards social media marketing. If you are hesitant or do not have knowledge about social media marketing there are PR Agencies in DelhiandSEO Services in Delhiwhich will provide you with the right exposure in the right manner with the company's target goal.