Creativity ingredient of successful PR Campaigns is the must-have

Public relations (PR) is  a marketing tool managing and optimizing all activities related to media relations, crisis management, corporate affairs, events, social media, SEO, CSR, etc. But despite of providing the clients with one-stop solution for all their online and offline PR requirements PR professionals haven’t been praised enough for their creativity in the marketing world. They are not just planting stories here and there vaguely, instead take very calculative steps and only pitch stories in the media portals which can get the best of client’s visibility within the given piece of time. Creativity in PR is about creating a story that touches the heart and soul of the readers and stays in their mind even in the long run. In the contemporary times, PR tools are not just concerned about providing media releases, conferences and events but also include the creativity to raise attention and engage in more target groups and stake holders.

Creativity is the must have ingredient of the PR business. If looked at the concept of creativity, it usually holds different meanings for different people. Used in every organization and industry as a tool for enhancement of work, creativity holds a preconception with most of the people looking out for PR services in Delhi and around the world. The preconception is that creativity in PR is only required for the promotional side of the business. But, instead the reality is that creativity plays a vital role throughout the PR process. Be it product launches, events, announcements, promotional activities or any other related activities can all make a greater appeal to the media and the target audiences when worked on with a degree of creative thought.

Along with the aforementioned activities, creative thoughts are also crucial for strategy development, internal communication, client and media relationships and crisis management. At every stage of a PR professional’s career they musts be savvy for information and knowledge, to deliver the clients with creativity that do wonders for their business.  Only those PR experts are good for a business that always carry the unsatisfied hunger to deliver more successful results to their clients. There is no limit to being creative; the key to success is just to make sure that the creative thoughts are used in a right way. The correct usage of the creativity in PR campaign can take the client’s reputation to great heights or can bring it to shambles if the usage goes wrong.

4 quick and easy metrics to measure the success of PR campaigns

For many years, the word measurement would send shivers to the Public Relations (PR) & communication professionals. However, things have been extremely changing in the last few years and there has been a growing demand for strategic value communication and ever growing demands for budget justification needing to be linked to business impact. A good measurement scale as a whole includes adequate process, methodology, standards and clear taxonomy of the industry. In case a PR agency in Delhi, NCR or in any part of the world is showing low interest in adoption of a clear measurement framework this means that the PR outputs as discussed don’t hold the guarantee of being delivered. The following ways will help the PR professionals to adequately measure the PR campaigns’ effectiveness:

Domain Authority

At least once or twice in a month, the client domain’s website gets update by Moz and if the content publishing trend is consistent on it slow but steady increase can be easily delivered each month. As the professional course of working on the client’s website increases also increases the rate with which the targeted audience is coming up on the website and preferring the client’s products & services. On an average the constant domain tracking and content delivery can provide about six points per year—or half a point rise every month.

Visitors from owned and earned media

The website visitors are never tapped on from one place, they are arriving on the website from numerous sources both owned and earned mediums. While discussing on the cost of the plans mentioning the clear list of the owned and earned contributed content pieces helps in better negotiations and dealings. Keeping a close track of the media placement links backed to the website will help you in getting on these numbers right.

Count of Email addresses

If the published content is doing its job then a steady stream of email addresses are there for you. If you are getting click-through to your site, but those visitors aren’t signing up for your email list in exchange for a lead magnet then it’s time for the PR professionals to rethink their target media list. No matter how popular the media outlet, if it’s not driving qualified traffic to your site; it’s not a good fit.

Search Engine Optimization (SEO)

The Google results as per the primary keywords need to be kept in check at least quarterly, and the content maps are to be adjusted accordingly. But this tracking should be done only through the incognito window as it will provide more accurate reflection of how a prospective customer might see the client in Google results. If the tracking is done through regular window then the search results might get affected by the personal search results of the professional.

How content marketing affects the brand of a company

Content marketing strategy differs from company to company, therefore these strategies also affect differently amongst the peers. Content marketing was created so that the customer gets to know about a product and its description in a unique manner. The representation helps in attracting the audience’s attention and influences the consumers into buying various types of products. Through various channels or mediums, companies have been sharing content with the audience for years; and with the rise of digital marketing and social media marketing, companies have been able to reach out to millions of people at one go instead of marketing a product region to region after being launched in the home market.

Change of Brand image through content marketing:

The content created for a product showcases the perception of the product in the market. If the company is not doing well in the market and the consumers are considering your company, products and your brand as a low grade or have a negative perception in the market, you can change this with the help of content marketing.

Content marketing helps in creating awareness that a new product has entered the market or an existing brand launched a new product in the market. Content creation helps a consumer understand what is different about this product from others and the way it is designed determines the brand's quality and authenticity in the market. Similarly, it also helps in determining the visibility of the brand and the product in the market. There are ads and informatics promotion which is designed in such a creative manner that it makes the consumers want to purchase the product. It also makes the consumer trust the brand; therefore the consumer wouldn't mind giving a chance to the brand or the product. It is the best way to change a negative perception of your brand in the market.

Through various digital marketing tools, you can also check how you are doing in the market in terms of exposure. Various tools in social networking sites provide the brand with the number of visitors who have clicked on the page, visitors who have spent time on the page and number of visitors who have signed up for newsletters and notifications for future posts. PR Agencies in Delhi and SEO Services in Delhi can provide you with the right content marketing and Social Media Marketing Services which helps you create a positive brand image.

How bloggers are influencing content marketing sector

This is the year where even the millennials have their own blog and have a strong following from various countries across the globe. There are blogs which are doing extremely well in the market and various companies are contacting them to get a product placement contract with them. These bloggers have been influencing the lives of the consumers across the globe; the following ways will help you understand how bloggers are influencing the content marketing and how you can use it to yours an advantage:

Bloggers are regular people:

Bloggers give a glimpse of their regular life; therefore people are able to relate to the choices and reviews made by the person. Therefore people are more willing to trust a blogger than the media and they know that the blogger is posting reviews or videos based on facts which are visible to the naked eye.

Relationship between Bloggers and audience:

Bloggers are able to have more direct contact with the audience than any of the major organisation(s). They tend to respond to each and every comment made on their blog and they also have a section for the audience to send emails if they want to discuss a topic. This helps the blogger in maintaining a strong following and more people will get to know about the blog in the end.

Create your blogger's list:

There are endless number of bloggers which you can find online these days but only a few market their content successfully and have a strong fan following. These bloggers can be regular people or celebrities, under paid and unpaid basis, these bloggers have been providing reviews for various companies. Creating this list will help you determine who all are the blogger you can collaborate with, the sector they love writing for, and how the traffic flow is like for their blog.

Maintain a rapport:

Just creating a list and reaching out to them is not the only way to market your content through blogs, you need to maintain a relationship with the blogger so that he or she has a positive perspective towards you and your brand. If a positive rapport is built the blogger won't hesitate to work with you.

These are few ways in which a blogger is sharing the content and is changing how content marketing is perceived in the industry, and you will be able to use it as an advantage while marketing your content and products. PR Agencies in Delhi and SEO Services in Delhi offer various types of Social Media Marketing Services, where you can connect with the best bloggers in the country or globe.

Factors to be considered while creating effective messaging

It is very important to create effective messaging for your product, as it will help in determining where the company stands in the market and how the customers perceive it. A change is messaging can also help on changing the perception of a brand or a company; therefore many companies change their messaging every now and then. It is very important for a company to understand the basic factors which are considered while structuring a product message, here are a few as follows:

Define a concept:

Each product has its own story and this story is converted into a concept which makes the product shine in the market. Defining a concept will also help you in finalizing how the product should be promoted in the market, i.e. according to the marketing techniques and medium which suits the concept.

Direct:

Don't beat around the bush, the best way to make a consumer understand about a product is to make the messaging short and clear. It is not necessary for a company to use fancy language to make the messaging look unique.

Customize according to the requirement:

Each segment, i.e. region, age, gender, ethnicity and more, have different choices and requirements. You need to match your messaging according to each segment which is being considered to market the product, only then you will be able to attract the customers towards your product.

Originality:

Make sure that the messaging is not similar to the messaging of any of the product in the market. Originality is a must in this part of marketing as it defines the company and the brands status in the market.

Emotional connect:

Make sure that you are able to blend the emotions into the messaging. Asian marketing methods include emotional connect, therefore many Thai and Japanese ads are known for making people emotionally connect with the situations and cry in the end. Similarly, there are ads which are totally hilarious yet knowledgeable in terms of product placement and the messaging.

Your company or any PR Agencies in Delhi or an SEO Services in Delhi will help you form an informal language messaging which will help you connect with the daily lives of the customers, their beliefs and choices. These service agencies will also be able to provide other Social Media Marketing Services apart from the messaging for the product which is being launched in the market.