Follow these four rules to drive in the best of social media benefits in business

Since its inception to the present day, Social media has always been a great tool for professionals working in PR firms in Delhi and around the world but are the PR campaigns they make good enough to tap the best of social media potential for your business popularity? If being a businessman or entrepreneur you are not sure about the answer of this question then certainly you should have for the good of your own business. While, you might not be able to completely get the knicks and knacks of social media marketing and PR techniques but here are four takeaways that can help you adequately monitor the online strategies of the PR firms in Delhi working for you:

1.      Generating Mobile-friendly Content

Smartphones and tablet sales have hiked up in the few years like never before. It was in 2018 itself that around 70% of active social media users did so through mobile apps and not via desktop. The popularity of social media through apps like Instagram and Snapchat, coupled with less data consuming versions of Facebook Mobile and Messenger, continues to take the mobile craze to an another level of amazement. With such strong mobile accessibility on board, thinking of mobile is one of the most important components of developing content strategies in social media companies in Delhi and around the world. Crafting content for mobile screens is not just about playing a well-skimmed game of text and visuals but also adequately turning them from a desktop’s horizontal aspect to a mobile’s much smaller and also, vertical aspects in particular.

2.      Customization of content as per each social media platform

Each online platform is different from the other, not just by their characteristics but also in catering to different demographics. Users engage differently on each channel and the way of sharing content at one vertical isn’t similar to that offered in another. It’s critical for marketer working in PR agencies in Delhi to closely understand the behavioral patterns of people on different social media platforms. Being a part of PR or SEO firms in Delhi, employees need to adequately create content suiting the behavioral patterns of the target audience.   On social media, the core idea of creating content is to make it consumer cohesive because if they can’t relate to the brand they won’t be interested in the products and services it will be offering.

3.      Thinking like a customer before working

Digital landscape is already cluttered with the mess created by crazy marketers and it’s advised to create an impact make sure that your PR and social media team is not into these practices, too. Instead the team should be spreading the idea of your brand and its products or services through content that has some value to be shared and looked at by the targeted audience.  Remember, the idea is not just about crowding up the digital space with irrelevant content but about creating relevance for the consumers and making them stop, act, watch, like, share, click, remember and share good words about your brand.

Keep An Eye On The Digital Advances To Stay Ahead In The Competition

In the race of becoming the fastest growing mobile market, India has already surpassed the US, last year. The rise of e-commerce, even as a career, is widely visible, with more and more people leaving their jobs and starting their entrepreneurial journey. The world is opening doors to more women entrepreneurs. The digital journey for India has just begun, and we are already seeing umpteen transformations.

The power of social media platforms and PR is rapidly magnifying and is recognized by social media companies and PR agencies to deliver quality to clients. However, companies should not only keep an eye on the evolving trends but also adapt to them ASAP to win in the digital race.

Here are some key trends to watch out for 2019:

Apps to lose their shine

The app stores in our smartphones are already flooded with numerous applications, leading to high uninstall rates, and frauds, too. In this situation, consumers should go for the progressive web app (PWA). The apps, which will pass the ‘Toothbrush Test’, will only be able to survive in today’s competition.

Combining AI with Social Media

AI has already started merging with many social media platforms. It gives image recognition to social media channels and also helps them in making auto recommendation of products. Clearly, AI is going to enhance the social media platforms; hence, PR agencies and social media companies should invest heavily and smartly in these advances, to deliver seamless customer experiences. 

Content marketing will continue to play a critical role

Content has always played a significant role in marketing brands and promoting their products. However, as ads saturate on social media platforms, companies will have to craft content for brands in a more subtle manner.

Data security

Companies, as well as consumers, are doing multiple checks before sending any data, in the wake of increasing cyber crimes. The biggies like WhatsApp, Google and Facebook, will have to come out with newer techniques to ethically extract and share customer data, especially during election times.

The digital spread in Tier 4 cities and beyond

The rise of digital mediums in tier 4 cities and other such areas will increase the demand for voice search and video content, further leading to the growth of regional OTT content. Companies will be conducting marketing campaigns in rural and semi-urban areas with a focus, shifting from Mobile-first to Mobile-only.

More use of Amazon as a marketing platform

As Amazon is the starting point for consumers to search products, it comprises rich consumer data. PR agencies and social media companies will, thus, make more use of Amazon to promote the products of their clients. In the coming years, more and more businesses will utilize this platform to become successful.

Why Influencer marketing is gaining importance in the PR sector

As per the pattern of Public Relations (PR) trends around the globe, brands have adopted influencer marketing much more openly than any other trend, and on an average, more than $255 million are being flushed out for influencer marketing on Instagram. Apart from that the marketing and branding of a company through influencers on Facebook, Twitter, and YouTube is also quite popular in the industry as per various PR Agencies in Delhi. Through the time, influencer marketing has spread across the sector exponentially and here are some of the critical reasons suggesting why PR firms in Delhi and around the world should focus more on social media influencers more in today’s stiff competition.

1.    Build consumer engagement and trust

Social influencers share a strong emotional connection and rapport with their audience, which builds up to be one of the most common reason as to why the audience engages more with their content, and trust them more than the seasoned marketing and PR professionals. In fact, contrary to the age-old marketing perception that celebrities, be it from entertainment fraternity, sports profile or political backgrounds hold the charm to sway mass opinion has diminished completely with the emerging trend of influencer marketing. Micro-influencers who are also known as local influencers) have now become more popular as their personalities and content resonate more with the audience’s mind. By collaborating with these influencers, it is possible for PR companies in Delhi to consistently produce higher engagement numbers for their client’s business through positive messages and pocket-friendly budgets. 

2.    Create a unified customer experience

With the increasing demands of digital platforms and social media sites, people are consuming online content at all times. This demands a proactive content strategy close to the audience’s mind, and this is where influencers become an indispensable channel to activate. With the help of influencers, PR firms in Delhi can engage a brand’s customers across channels, locations, and time zones with adequate content that is both informative and useful for all.

3.    The chance to Get Creative

Let’s be honest millennials today don’t read brochures, reports, or press releases much but are spending around a total of nine hours browsing the internet, surfing social networking sites, using emails and texts, and on online forums. When it comes to the content consumption on online channels, close consideration is given to visuals, videos along with the text. Influencers know this very well and utilise the same through their creative touch to be closely engaged with their audience. It’s about PR companies in Delhi to get through to their client’s target audience by breaking the content clutter via digital marketing influencers.

Social Media Marketing Services: Secret behind Early Startup Success

The mortality rate of startups in India has taken a low dip during the past five years as the success rate is rising quite commendably. Tapping on the potential customers in the right market segment, innovative marketing strategies, and the adaptability as per the evolving industry and market scenario are a few of the things that give long-life to the startups.

However, there are still many startups that are standing at the verge of failure and bankruptcy due to poor marketing strategies, lack of relevant customer data, and inapt approach to other integral business processes. On the other hand, a majority of the startups enter into the business market with a full-fledged plan to make their novel idea work.

In this digitalized era, the foremost requirement of the businesses is the cost-effective yet quality social media marketing services. The history of Indian startups are a proof that the startups that adopted right digital marketing, especially social media marketing services, have been able to achieve the break-even point in the initial two years or less. As the customer expectations are reaching sky-high, the startups should experiment with avant-garde marketing tactics and reform their business model as per the dynamics of the market.

Coming to the importance of social media marketing services for businesses, the exchange of information through the medium of content and popular social media platforms between the businesses and their target customers remains the main force behind driving success for the former. Appealing content on social media allow people to remember about the brand, its products and offerings whereas it enables the businesses to establish brand image and reputation. With guidance and assistance from the experts at social media companies in Delhi, the startups are able to create people’s perceptions towards brand and invoke their kind interest.

As tapping the customers in local areas is the first move, the social media marketing companies in Delhi draw smart strategy to showcase the brand products and services on social media to all the users that specifically reside in the area where the startup operates. By developing and sharing content addressing the requirement of a particular area, the pr companies in Delhi bring the startups in focus of the customers as available to hire and avail.

Due to the cutting-throat competition in almost every field, the customers are now looking for specialist skills and expertise in business organizations. And, social media is the best platform to spotlight all the USPs, including expertise and skills, the businesses can target the right target group. The expert digital marketers at social media companies in Delhi position the brand as an ideal choice for the target audience looking for specific assistance or services.

Get your digital marketing strategies effective with the aid of SEO and PR

Whenever changes pop up in an ongoing process, there is always some risk involved with it. Either they bring in great amounts of profit or can land you in troubles that hold the potential to the completely entire business. Moreover, when changes get adopted in dynamic landscapes, like that of a digital marketing arena, the intensity of risk increases manifolds. However, all thanks to the similarities in the skill set of creating great content and reaching out to other people that merging of SEO and PR didn’t cause much disruption in the digital landscape. 

Nowadays, the better the content and the coding, as well as linking of premium sites, get, the better will be the rank of a particular brand in search engine’s result pages. Therefore, to set a good SEO rank, the business leaders need to sit with their PR agencies in Delhi and have an insightful and appealing content that can get links from great sites. However, PR professionals are already familiar with this phenomenon. They target the more significant publications with great content linking’s. Therefore, we can say that quality content and links are the glue binding the search engine optimization and public relations together.

 There is a myth that working in collaboration with another team of professionals will overshadow the performance of one’s team. However, the actual reality contradicts all that is being stated in the age-old myth. PR professionals aren’t taught about the impact of online earned media and keyword ranking in SEO while the SEO professionals don’t know how to expand media outreach in which PR professionals are holding years of expertise. So, while working together both the PR and SEO professionals must communicate well with the other team to better understand their jobs and roles and together achieve the company goals more effectively and efficiently.

While working together, both the SEO and PR team professionals need to ensure that the communication between them is going well and isn’t leading to duplication of workload. The growth of the company can be amplified when the teams start sharing content. By sharing content that’s already been created, a team can help others in taking the cue from it or using it for another purpose, thereby making their content more functional.

PR and SEO will always remain their entities offering their significant features to the marketing landscape. However, that doesn’t mean that the two can’t be combined to create compelling digital marketing strategies resulting in rewards and benefits.