Keep An Eye On The Digital Advances To Stay Ahead In The Competition

In the race of becoming the fastest growing mobile market, India has already surpassed the US, last year. The rise of e-commerce, even as a career, is widely visible, with more and more people leaving their jobs and starting their entrepreneurial journey. The world is opening doors to more women entrepreneurs. The digital journey for India has just begun, and we are already seeing umpteen transformations.

The power of social media platforms and PR is rapidly magnifying and is recognized by social media companies and PR agencies to deliver quality to clients. However, companies should not only keep an eye on the evolving trends but also adapt to them ASAP to win in the digital race.

Here are some key trends to watch out for 2019:

Apps to lose their shine

The app stores in our smartphones are already flooded with numerous applications, leading to high uninstall rates, and frauds, too. In this situation, consumers should go for the progressive web app (PWA). The apps, which will pass the ‘Toothbrush Test’, will only be able to survive in today’s competition.

Combining AI with Social Media

AI has already started merging with many social media platforms. It gives image recognition to social media channels and also helps them in making auto recommendation of products. Clearly, AI is going to enhance the social media platforms; hence, PR agencies and social media companies should invest heavily and smartly in these advances, to deliver seamless customer experiences. 

Content marketing will continue to play a critical role

Content has always played a significant role in marketing brands and promoting their products. However, as ads saturate on social media platforms, companies will have to craft content for brands in a more subtle manner.

Data security

Companies, as well as consumers, are doing multiple checks before sending any data, in the wake of increasing cyber crimes. The biggies like WhatsApp, Google and Facebook, will have to come out with newer techniques to ethically extract and share customer data, especially during election times.

The digital spread in Tier 4 cities and beyond

The rise of digital mediums in tier 4 cities and other such areas will increase the demand for voice search and video content, further leading to the growth of regional OTT content. Companies will be conducting marketing campaigns in rural and semi-urban areas with a focus, shifting from Mobile-first to Mobile-only.

More use of Amazon as a marketing platform

As Amazon is the starting point for consumers to search products, it comprises rich consumer data. PR agencies and social media companies will, thus, make more use of Amazon to promote the products of their clients. In the coming years, more and more businesses will utilize this platform to become successful.

Why Influencer marketing is gaining importance in the PR sector

As per the pattern of Public Relations (PR) trends around the globe, brands have adopted influencer marketing much more openly than any other trend, and on an average, more than $255 million are being flushed out for influencer marketing on Instagram. Apart from that the marketing and branding of a company through influencers on Facebook, Twitter, and YouTube is also quite popular in the industry as per various PR Agencies in Delhi. Through the time, influencer marketing has spread across the sector exponentially and here are some of the critical reasons suggesting why PR firms in Delhi and around the world should focus more on social media influencers more in today’s stiff competition.

1.    Build consumer engagement and trust

Social influencers share a strong emotional connection and rapport with their audience, which builds up to be one of the most common reason as to why the audience engages more with their content, and trust them more than the seasoned marketing and PR professionals. In fact, contrary to the age-old marketing perception that celebrities, be it from entertainment fraternity, sports profile or political backgrounds hold the charm to sway mass opinion has diminished completely with the emerging trend of influencer marketing. Micro-influencers who are also known as local influencers) have now become more popular as their personalities and content resonate more with the audience’s mind. By collaborating with these influencers, it is possible for PR companies in Delhi to consistently produce higher engagement numbers for their client’s business through positive messages and pocket-friendly budgets. 

2.    Create a unified customer experience

With the increasing demands of digital platforms and social media sites, people are consuming online content at all times. This demands a proactive content strategy close to the audience’s mind, and this is where influencers become an indispensable channel to activate. With the help of influencers, PR firms in Delhi can engage a brand’s customers across channels, locations, and time zones with adequate content that is both informative and useful for all.

3.    The chance to Get Creative

Let’s be honest millennials today don’t read brochures, reports, or press releases much but are spending around a total of nine hours browsing the internet, surfing social networking sites, using emails and texts, and on online forums. When it comes to the content consumption on online channels, close consideration is given to visuals, videos along with the text. Influencers know this very well and utilise the same through their creative touch to be closely engaged with their audience. It’s about PR companies in Delhi to get through to their client’s target audience by breaking the content clutter via digital marketing influencers.

Social Media Marketing Services: Secret behind Early Startup Success

The mortality rate of startups in India has taken a low dip during the past five years as the success rate is rising quite commendably. Tapping on the potential customers in the right market segment, innovative marketing strategies, and the adaptability as per the evolving industry and market scenario are a few of the things that give long-life to the startups.

However, there are still many startups that are standing at the verge of failure and bankruptcy due to poor marketing strategies, lack of relevant customer data, and inapt approach to other integral business processes. On the other hand, a majority of the startups enter into the business market with a full-fledged plan to make their novel idea work.

In this digitalized era, the foremost requirement of the businesses is the cost-effective yet quality social media marketing services. The history of Indian startups are a proof that the startups that adopted right digital marketing, especially social media marketing services, have been able to achieve the break-even point in the initial two years or less. As the customer expectations are reaching sky-high, the startups should experiment with avant-garde marketing tactics and reform their business model as per the dynamics of the market.

Coming to the importance of social media marketing services for businesses, the exchange of information through the medium of content and popular social media platforms between the businesses and their target customers remains the main force behind driving success for the former. Appealing content on social media allow people to remember about the brand, its products and offerings whereas it enables the businesses to establish brand image and reputation. With guidance and assistance from the experts at social media companies in Delhi, the startups are able to create people’s perceptions towards brand and invoke their kind interest.

As tapping the customers in local areas is the first move, the social media marketing companies in Delhi draw smart strategy to showcase the brand products and services on social media to all the users that specifically reside in the area where the startup operates. By developing and sharing content addressing the requirement of a particular area, the pr companies in Delhi bring the startups in focus of the customers as available to hire and avail.

Due to the cutting-throat competition in almost every field, the customers are now looking for specialist skills and expertise in business organizations. And, social media is the best platform to spotlight all the USPs, including expertise and skills, the businesses can target the right target group. The expert digital marketers at social media companies in Delhi position the brand as an ideal choice for the target audience looking for specific assistance or services.

Get your digital marketing strategies effective with the aid of SEO and PR

Whenever changes pop up in an ongoing process, there is always some risk involved with it. Either they bring in great amounts of profit or can land you in troubles that hold the potential to the completely entire business. Moreover, when changes get adopted in dynamic landscapes, like that of a digital marketing arena, the intensity of risk increases manifolds. However, all thanks to the similarities in the skill set of creating great content and reaching out to other people that merging of SEO and PR didn’t cause much disruption in the digital landscape. 

Nowadays, the better the content and the coding, as well as linking of premium sites, get, the better will be the rank of a particular brand in search engine’s result pages. Therefore, to set a good SEO rank, the business leaders need to sit with their PR agencies in Delhi and have an insightful and appealing content that can get links from great sites. However, PR professionals are already familiar with this phenomenon. They target the more significant publications with great content linking’s. Therefore, we can say that quality content and links are the glue binding the search engine optimization and public relations together.

 There is a myth that working in collaboration with another team of professionals will overshadow the performance of one’s team. However, the actual reality contradicts all that is being stated in the age-old myth. PR professionals aren’t taught about the impact of online earned media and keyword ranking in SEO while the SEO professionals don’t know how to expand media outreach in which PR professionals are holding years of expertise. So, while working together both the PR and SEO professionals must communicate well with the other team to better understand their jobs and roles and together achieve the company goals more effectively and efficiently.

While working together, both the SEO and PR team professionals need to ensure that the communication between them is going well and isn’t leading to duplication of workload. The growth of the company can be amplified when the teams start sharing content. By sharing content that’s already been created, a team can help others in taking the cue from it or using it for another purpose, thereby making their content more functional.

PR and SEO will always remain their entities offering their significant features to the marketing landscape. However, that doesn’t mean that the two can’t be combined to create compelling digital marketing strategies resulting in rewards and benefits.  

How to excel in PR as a profession?

For a professional working in PR agencies in Delhi or around the world, becoming a part of successful PR campaigns is what most of their portfolio involves and is credible to look at. Successful PR campaigns rely heavily on mutual communication and coordination between the business brand and its audience on target.  If both parties are able to well and most importantly trust each other then definitely the job of a PR practitioner is done exceptionally well and right. So, on an overall the Public Relations (PR) person can create a masterpiece of any organization with the colors of loyalty and good relationships with the customers.

The more the seeds of mutual likeness and persuasion are sown between the two parties, the more they both will be benefitted. And in the case of brand promotion, a PR company in Delhi or around the world does so by handing out an interesting and gripping for his client whether an organization or an individual, to the journalists. This interesting piece of content can reach the journalist through an article, a press release, or a product announcement and in return the client pays the professionals for their art of persuasion in favor of the brand’s growth. That’s why PR professionals in Delhi consider that every PR professional should learn the art of persuasion not only with the clients but with the journalists and publications, too as they are the path to reach the client’s targeted audience base.

 The core characteristic features of a PR professional’s profile includes attentive listening skills, hunger of curiosity, artistic skills of creating a heart-touching story, and active persuasion tactics. During the meetings with clients or journalists, the professionals working in PR agencies in Delhi or around the world must be adequately packed with credentials, qualifications, experience, and networking. Credentials and qualifications depict the fixed numbers or figures on which the standard of endorsement can be upgraded with. To excel in the industries, PR professionals and PR companies in Delhi need to double ensure that the work of the client they are promoting is not just reliable but ethical, too. 

The Art of Persuasion does not simply refer at increasing thsentaion in the pice popularity but achieve so with ethically sound principles, too. The persuasion isn’t limited oral or written communication only but is also involving the digital picture. All-and-all don’t forget PR is all about building and strengthening long-lasting relations with clients, media, and the consumers.