3 Ways Translation Services Are Helping Your Business

Once your business starts to grow, you probably think of doing something globally. However, a global exposure is only possible when you ensure that your business is ready for it.

When it comes to business communication with foreign countries, it demands perfection, expertise and precision. Whether you are a public or a private sector working with global companies, you require a professional language translation agency in Delhi like TYC Communication.

There are a few ways translation services can help your business grow globally. They are –

1.       Better Communication

A lot of foreign clients prefer speaking in their own mother tongue rather than speaking in English. This is when it becomes difficult for you to communicate with them properly. With the help of the best translation agency in Delhi like TYC Communication, you can close such communication gaps between you and your clients. This will help you build a proper relation between you and your clients.

2.       Helps you with enhanced brand ability

Global exposure is always a good sign when it comes to enhancing your brand ability. When you reach out to more and more customers worldwide, it means that you are successful as a marketer. To do that, you must cross the language barrier and build an image in the global market. And the only way to do this is to take help from languages translation services.

3.       Helps you with understanding legal documents

When you decide to make a deal with a foreign company, you may have to go through various procedures. One of those procedures can be drafting legal documents for various needs. However, if you have to use a foreign language for such services, then it might become quite complicated for you. one single mistake in a word, and the meaning of the whole document may change entirely. In such cases, you can take help from a language translation service provider like the TYC Communication. The professionals are skilled and with their expertise, they will ensure accuracy.

There are a lot of benefits of taking help from the best languages translation services in Delhi. You can simply connect with TYC Communication for best translation services according to your needs. They are a leading various communication service provider in the country.

Importance of Social Media for Your Business

So, you have just started your business? And you want to explore the same in the online market? Well, this is what every business wants to do these days. Getting an online audience and a group of customers for your business can be the best way to expand your venture to a great extent. However, when it comes to making your business popular in the world of internet, one thing that helps you the most is social media marketing.

There are a lot of ways a social media agency in Delhi like TYC Communication can help you. If you are unsure about using such services, here are a few reasons to make up your mind --

1.     You can focus on your own business

Marketing on social media is nothing like traditional marketing. It needs your time and demands a lot of attention. If you wish to go for online marketing as a DIY process, it will take a lot of your time and you won’t be able to concentrate on your business. Hiring social media companies in Delhi will help you in many ways. For the starters, you no longer have to keep thinking about the marketing process in social media. The professionals from the TYC Communication will do it all for you. Such professional help always ensures that you gather more and more output from the services.

2.     Cost Effective way to advertise your business

Conventional ways of marketing are always costlier than the digital marketing or online marketing. Online marketing is a cost-effective way to market your business. The best part, a good SMO Agency in Delhi like TYC Communication ensures that your business is reaching out to the right kind of audience and at the right time.

These marketing strategies basically are customer-oriented and they are meant for a targeted group of people. So basically, with the help of such social media agencies, you can reach out to the masses, who are willing to know more about your businesses.

3.     Get Expert Advice

Getting the right kind of help from professionals will help your business gather more online visibility. The experts probably have been in the business for quite a long period of time and their experience can help your business grow to the next level.

With their expert advice, you can even teach your in-house team a few things about social media marketing and use it when you are in need.

Social media has become very important nowadays for any business ventures. If you are willing to grow your business online, hire social media agency today.

Evolution of Press Releases in the world of Public Relations

Press Releases—one of the mighty tools that Public Relations (PR) professionals, businesses, and journalists rely on. Press releases are basically the brief reports released in media for dissemination of information among the masses about an important event. PR companies in Delhi send press releases to media professionals in order to convey key publics the important events that took place within an organization. Amongst many other PR communication methods, which includes pitch letters & media advisories, a press release written in 500 words approximately containing all necessary information is preferred by the journalists.

A standard press release format is followed by PR agencies in Delhi while writing that not only is effective in message communication but also forms a positive impression of the brand. According to PR consultants in Delhi, an ideal press release has a headline, dateline, introduction, body paragraphs, boilerplate, closing mark (—30— or ### or “Ends”), and contact information of a PR or media person.

Ever since the profession of PR was invented during the beginning of the 20th century, press releases are written in different styles in different parts of the nation. But, the Internet brought some of the major evolutions in writing and distributing a press release. The news cycle is more fast-paced and thus, the writing style and format have necessarily evolved in all these years. While traditional press releases focused more on the refinement of language, vocabulary, and expression, the modern press releases are written in a simple language using layman terms to make it more readable and print-ready. PR professionals in Delhi produce more article type press release which talks more than just facts and figures. Journalists and media houses are very strict about the standards of press releases, articles and stories which are catchy and can seek attention from the wide audience through online publishing.

The traditional print press releases are now going digital with the inclusion of multimedia such as graphics & videos. These digital press releases are in proper format yet interactive due to the language, writing style, tone, and voice-supported with the adequate material such as video interview or posters. Well, a lot of arguments are done when it comes to the digital scenario of PR & the traditional. But, PR agencies still see a lot of scope in the ways PR is done where the traditional PR methods are fused with digital practices to give better visibility to the businesses and accurate information to the key publics.

5 fool-proof PR tricks to reach the media

Being a journalist, media professionals get to go through scores of media pitches mailed to them by varied PR professionals spread across the country. But despite media pitches arriving in the media professionals in great numbers, the numbers of good reliable pitches is always low. Most of what is there in the mail box are all trash for the journalists due to some silly mistakes made by the PR persons while approaching the media.

Here are some quick no-fail PR strategies for the agencies to tap on in order to hit the desired media channels on-point with the least wastage of resources:

1.      Be clear and concise with your target: While making the choice of your targets, business heads don’t need to go running everywhere for recognition instead they need to start with focusing on one or target groups, be it from audiences to approach or the media channels to hit. The idea is to just sit with your PR team, discuss your ideal needs and demands and then formulate the target choices accordingly with respect to the PR tools and budget.

2.      Go through the past records of the journalist and media channel: Past performances are a great indicator of how much impact a media coverage will make. Keep an eye on the concerned journalist’s previous articles and media coverage. This will also help you in better understanding the taste, writing style and interests of a particular media professional and the media channel he/or she is representing.

3.      Pitch a message through your story: Believe it or not, most of the times the media doesn’t get attracted to the company and its product & services but instead get connected with the message linked to it. So, when your PR agency shares PR pitches on your behalf with the media, make sure that instead of restricting the focus only on the company and its features, the story in the pitches is weaved in a manner that there is a message that instantly hooks the media as well as target audiences with the company. Once done with the pitching process, don’t forget to indulge in regular follow-ups with the journalists where the message is again shared. His further ensures that the media pitching won’t go waste and will be successful in making a healthy impact.

4.      Be respectful of the reporter’s right to accept and reject: It’s PR professional’s job to tempt the media persons with strong-armed pitches, but they can’t force a reporter to take the decision in favor of their client always. When faced with rejection instead of losing hope, it’s better to politely ask the professionals about what went wrong, mend those breaks in the pitches and then again give it a go. Try to think of broader need and interest of the readers and audiences always while shaping your story pitches.

Connect on social media: In today’s time, social media can take you places, platforms like Facebook, Linked In and most preferred Twitter gives the businesses and their hired PR agencies to connect with the concerned journalists and media channels. Once you are connected with them and are in a close touch with them on various such portals, there is a better chance of grabbing a golden media opportunity through them. But be courteous while following them and ensure that your activities on their social media accounts don’t end up looking like that of a stalker or else instead of bagging opportunities you will end up in making your business banned from certain media places.

Why are brands betting on LinkedIn for Content Marketing?

LinkedIn—one of the mighty platforms that social media companies in Delhi are betting on. The popularity of LinkedIn amongst the businesses and working professionals worldwide makes it the best platform for connecting with the seasoned experts of the industry. Widely used by B2B companies, it is now gaining a kind attention of B2C companies as well. However, selling to customers is not only a laborious task but also requires a higher level of research skills.

As over thousands of brands are bombarding LinkedIn with enormous chunks of content, users prefer only to skim through the content instead of attentively reading branded content. This, further, creates troubles for the content writers and social media marketers in Delhi to make every content piece stand out distinctively on the heap of similar content. Then why is it that brands still insist on doing content marketing on LinkedIn despite having a cut-throat competition?

Nearly every business professional C-suite executive, decision-maker, and CEO is seen busy networking with the industry people on LinkedIn. Looking at the statistics, LinkedIn had 37 million members in 2009 which significantly leapfrogged up to 467 million by 2016. Until the end of 2018, even this 467 million is expected to be tripled. Getting engagement on LinkedIn means a lot to the brands than on Facebook or Instagram because smart professionals just do not skim through it, but spend as long as 15 minutes to read a blog post to understand and absorb it well.

According to the experts offering social media services in Delhi, it takes a lot of efforts to produce single understandable, readable, and meaningful blog and marketing it a whole more. The brands whose main focus is content marketing on LinkedIn have the working professionals as their target audience. And, this target audience very much craves for the quality content which gives tips, value, industry insights, and career guidance etc. In the case of brands, if the target audience is able to identify the brand on its own increasing its online visibility, brand awareness, and salience.

Be it content marketing or social media marketing, brands, as well as social media agencies in Delhi, have to invest in brand awareness and brand-building. Though brands do not get direct business leads from LinkedIn or ROI, but they create brand awareness amongst the target audience which is not easy to do nowadays. Contrary to the popular belief, reaching the target audience is not enough if brand awareness is your goal. Getting their attention, engaging them with the brand, and leaving them with a positive impression about the brand is all that it takes—that’s not impossible without content marketing strategy specifically tailored for LinkedIn.