Strengthen Your PR Efforts with the Power of AI

As the year begins, industries start getting on the prediction games. Similar is the thing that occurs with the PR experts all across the reputed PR Agencies in Delhi and NCR. These speculated trends are not wrong instead, are quite exciting and if adopted accurately can reap out many amazing benefits for both the agency and the clients. Among all the PR trends mentioned for the year 2018 it’s the incorporation of AI (Artificial Intelligence) in the sector which is playing a major role in uplifting the PR industries in three ways listed below:

1. Gaining deep insight about the audience

With the advancements pacing in the world of machine learning and data science, AI will help the PR firms in getting a deeper insight about their target audience behavior’s , attitudes and predicting the trends. With this level of intelligence by their side PR agencies are able to produce more sophisticated campaigns sharing more relevant messages suiting the audience of various segments.

 2. Performing the daily tasks

A lot of tasks in the daily routine of professionals working in PR companies are crucial for determining the industry mood, competitor’s action-plan and trending issues, or to depict the success of a campaign and set records or benchmarks. But, be it news scanning or media monitoring, a lot of time gets spent on such tasks. AI could greatly reduce the amount of time spent on such endeavors, but still there remain quite a many tasks handled by AI that need manual oversight or screening by experts of the PR industry.  With such great assistance provided by AI, PR experts are now left with more time and efforts to spend on more strategic works like that of creating creative campaigns and relationship building.

3. Indulging into the social interactions

Responding to all the queries online and interacting with each one from the target audience had always been a tough task to do for the PR professionals,  but with the AI advancements PR industry is in the process of getting smart chatbots that could intelligently interact with the client’s online audience with all the relevant information required. This will help the PR professionals in further strengthening the client’s conversation with the targeted audience. And, in the time spared focus more on the efforts in the creativity and innovation sector that form the basis of the overall PR industry at the present time. 

Public Relations vs. Media Relations

Media relations and Public relations are two terms that are often considered synonyms, but only a few know that both the terms are completely different from one other with different goals to accomplish. Here is a detailed description of both the terms to better understand the difference between the two:

Public Relations
This is the act of handling and communicating through all the relationships that a business or an organization has build up with its various publics. The public would include the employees, customers, investors, co-partners, government entities, suppliers and the media. The freshers entering the PR industry through the various job opportunities provided to them by the PR firms in Delhi, NCR and around the world should understand that the PR practice is more of relationship building and maintaining. A good PR strategy thus evolved not only helps the company understand its customer’s behaviour and refer actions accordingly but also track results and forecast future reactions. With their ability to research, write and speak PR professionals to reach out the traditional as well as new or digital media with the client’s message and get it shared with the targeted masses adequately. Considered as earned media, a Public relations is affecting the nature of targeted audience much more effectively than its counterpart, advertising that is also known as the paid media.

Media Relations
Media Relations on the other hand is a part of Public Relations function and is described as company’s interactions only with media personnel like editors, reporters and journalists. Talking about the media covered, it includes all print, broadcasting and online mediums. The aim of Media Relations as a function is to communicate the client’s newsworthy information and idea with the media professionals and get it published on the desired mediums accordingly. Media Relation experts generally connect with the people from the media world on the daily basis and get the work done accordingly. These expert people are accorded with the job of developing and designing media plans that would form the basis of what the company wants to portray as its image at the local, national or international levels.

Advisory Note:
Whether one is working for a public relations company or for the media relations firms they need to understand the thin line difference between both the terms and gain expertise in mass communication to be successful in their respective forums they serve. Keeping a tab on the trending topics and anticipating well what is coming in future is another great factor that will benefit them hugely.

Boosting the PR Campaigns with the power of Social Media

As social media gains prominence and becomes a closely knit affair in the workflow of PR professionals, it at times becomes really problematic to decide on the content that will resonate with the influencers and target audience that connects with them. Here are some of the key factors that will help the professionals working in PR Companies in Delhi get detailed knowledge about the influencer’s behavior on social channels and how to shape the same to hit the sentiments of their target audience.

1.      To make an impact on Target Audience, gain the influencers’ assistance

The PR firms and communication experts need to understand which key influencers engage with the topics related to the client’s brands and whether they will be able to gain the desired interactions or not. Not just the likes, but also the comments and shares are the audience interactions that matter in the world of social media nowadays. They need to measure and analyze content from all social media portals be it Facebook, Instagram, Twitter or YouTube and then suggest the PR campaign for digital portals accordingly. PR pros also need to give importance to the monitoring of traditional print and broadcast news channels to make the overall PR campaign a massive hit.

2. Leverage Social Data to create engaging and effective PR campaigns

The real opportunity for communicators is to proactively shape messaging around their future online PR campaigns. The PR Agencies need to gather social insight about the type of content that gets counted and make more impact on different online portals based on the level of audience engagement. Many of the top-rated PR Service Providers in Delhi give brands the facility of tracking the promotional content and publicity stunt that sparked the most engagement with their target audience. With the fully researched and impactful social data by their side, companies need to invest in coverage’s from the key sponsors and influencers.

 3. Understand how social campaigns bring in success

Unlike other earned media channels, PR experts don’t rank social posts on the publicity value, but instead, do the same based on the statistics such as the social following. The professionals need to sort the social audience and engagement data to determine which authors and posts are gaining the most traction in the online portals, and then work accordingly. The PR firms also need to evaluate how various influencers compare to each other on social media portals regarding a specific campaign. This will ensure that the focus always remains on those that have the largest impact on the client’s target audience. 

Smart Ideas to Start Your Own Venture

You must have often heard the phrase, “Everyone works hard, but not everyone works smart.” The truth is when somebody is smart working, along with hard-working, that shows that the person is surely on the road to success. Almost everyone today wants to be an entrepreneur and wants to be famous and successful. There are various common mistakes that people do which act as a hindrance to their success. Therefore, there are a few things you should be careful about even before you begin your new venture.

They are as follows –

1.      Budgeting – You should be careful about how you spend the investors' money from the very beginning. You should keep in mind, that if you want to scale your business, such investors would play an important role in the same.

2.      Networking – Getting in touch with PR agencies in Delhi can help you a lot with your networking skills. They can help you connect with the right people at the right time and such connections can be very fruitful for the business.

3.      Choose the right partner – Most often we see that in a startup which has a partnership, does not last long. It is important to have a like-minded partner with a different skill set. You should make sure that you are comfortable with your partner. Otherwise, it becomes difficult to sustain the partnership and the startup generally falls out.

4.      Branding – It is important to create the correct image of the company in the eyes of the public from the very beginning. The products and services might keep changing, but the central ground and the morals of the company should remain the same and should be reflected in the same manner by the company. Such activities can be done correctly by hiring branding firms in Delhi

5.      Realistic goals – Setting realistic goals is important. Sometimes, startups set very high goals for themselves and members end up being demoralized at the end of the year. If the targets are too low, they do not work up to their potential. It is important to be practical while setting the company goals.

When you start something new, you should not shy away from hiring some outside help. Delhi is a hub of startups, with an immense competition. Good marketing and branding of a start-up help a lot in the introduction stage of their product cycle. Therefore, hiring good PR agencies in Delhi and branding firms in Delhi is a wise decision to make.

They help you with a proper guidance of what has to be done with respect to creating a positive impression in the minds of the people and increasing the credibility of the company. Startups often need positive publicity for themselves and that is possible only when people know about it from different sources like newspaper, news channel, magazines, other blogs, etc. They also help you with the handling of the various events, press conferences, product launch party, etc. that you want to organize on behalf of your company.

Beat your competition with effective SEO

Search engine optimization (SEO) is the process by which a company can generate more traffic towards its digital mediums like websites, social media accounts etc. and beat the competition that they have in their respective fields. We all know that digital media is an important aspect of any business in today’s time and therefore it is advisable to hire SEO experts in Delhi to get the most out of it. People generally prefer to use the PPC services in Delhi even if it is most expensive because the results from it are easily and appropriately quantifiable.There are various methods by which better SEO helps in generating more leads of the business. Some of them are –

1.      Better visibility – With better use of keywords in the content of the website, and with better connections and links to other websites, people get better visibility. There are chances that it would be ranked higher in the google searches, which effectively helps the marketing of the business.

2.      Cost effective – We all know that digital marketing in one of the most cost effective ways to popularize a business and generate leads. With a better chance of being searched on web, the probability of lead generation is higher. The least cost-effective way is to use the PPC services in Delhi, but they help in best measurement of benefits, and therefore it is used by many people.

3.      Better credibility – People search everything on google. Being ranked higher on google with effective SEO involuntarily influences the minds of the people and helps in an increased credibility of the business, thus enhancing the brand image.

4.      Makes your business stand out – There are millions of business registered on web, and people need to have really effective SEO services to stand out in the crowd and rank higher on google. If someone is successful enough to do so, it can help in great returns for the business.

5.      Long term ROI –With effective SEO, the visibility of your business is higher, thus the awareness of your business is higher. Such higher awareness leads to increased long term ROI of the company, as the cost involved in effective SEO is comparatively lower than the cost involved for other modes of marketing.

SEO is best done when it is done organically, therefore it is advisable to hire SEO experts in Delhi. They are best the best judge of what should be done and how it should be done. There are various tools that have to be used for effective SEO and they have a proper knowhow of how and when they are to be used. They also have paid tools with then, which they use for various clients. Using of such tools makes the marketing much better, and single users do not have to invest in such tools. There are different types of SEO like on site SEO as well as off site SEO. With experience in the industry, they tend of generate great connections which helps in great off site SEO. The better the SEO, the better it is for any company.