Why is digital marketing necessary in India?

Digital marketing is the marketing of service/product of a brand or organization via digital technologies and tools. This is one of the integrated services used for brands to get recognition in this fast pace world. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Also, when it comes to promoting their particular brand or organization this plays a vital role. Many well-known brands avail these digital marketing services in order to be on the top charts amongst their competitors.

Digital marketing necessary in India

India is one of the most populated countries around the world. Nowadays, each one of us carries a smartphone and has all social media platforms installed on it.  The target audience here is quite big in numbers, a single clip/video on social media or news creates a big buzz in the country!

In order to make people aware of their brands and organization, one can opt for digital marketing. This includes Social Media Optimization, Search Engine Optimization, Blogs, Content, etc. Famed brands look for Search Engine Optimization experts to promote their work/brand/organization. There are myriad of SEO experts in Delhi, including other states too where they offer services which are quite helpful.

Why Digital Marketing?

Now, this is a question which arises in our head of people who have less knowledge about the world of digital marketing and why this technique is important for their brand or organization. Here are few reasons as why one should opt for digital marketing.

Cost: It is very cost efficient compared to traditional marketing channels like TV and print media. In fact, the cost of digital marketing campaigns will be a fraction of traditional marketing channels like print and TV.

Interactive: Most of the traditional marketing channels are static and one-time production, whereas digital marketing is an interactive channel where customers can engage with the brands, content can be shared effectively and while using advanced digital marketing techniques one can even influence them to get converted into potential clients.  More engagement and interaction on the page will let you get more fame and maybe potential customers too for your brand.

Target Audience: It is really important for a brand to have the right audience for their brand. So, targeting audience for your brands, products and services is very beneficial in digital media channels, like ads are a show based on age, profession, likes and dislikes region, sex and many other categories. Basically, digital marketing campaigns are inbound which increases the chances of conversions.

Event Management and Public Relations

In the growth graph of a company, a company often has to organize various events. Delhi is a home to many famous companies and start-ups, therefore, organizing of events successfully requires the help of PR firms in Delhi, which provide with exceptional event management services. Once a PR agency becomes a part of an event, it starts acting as a director of the whole event. There are a variety of things that have to be done while providing event management services in Delhi, such as –

1.      Writing of Press Release

It is important to popularize and create a buzz about the event, before it happens. Such things can be done by having good media relations and by getting a press release written for the newspapers.

2.      Content creation for blogs, websites and articles

There are various mediums via which an event can be made public. It is important to create the correct type of content for every type of medium. A press release cannot work for a blog, and a website content cannot work in articles. Therefore, the difference has to be noted, and content has to be correctly curated.

3.      Creation of speeches

In an event, the representative of the company often has to deliver speeches to the audience. It is important to keep the speech concise and express all the necessary points to the audience. Such speeches can make or break the company. One of the biggest examples is our current Prime Minister, Narendra Modi. With his great speeches, and orator skills, he has united the nation into one.

4.      Having smooth internal communications

While organizing an event, a PR agency has to make sure that communication in all the verticals is correctly being done. There has to be a good coordination between all the off stage and off stage activities, so that nothing looks clumsy and everything in the event occurs smoothly.

5.      Arranging press conferences and interviews

If the PR firm that you have chosen has good media relations, it becomes easier for them to organize appropriate interviews and press conferences. Such activities, give the event a better exposure and are helpful in better publicity if the event.

There are many other activities that a public relations firm handles while organizing an event. A good Event management service in Delhi is not easy to find. To stand out from the crowd it has to be made sure that one of the best PR firms in Delhi has been chosen. Such skills improve with time and experience in this field. If the firm has more experience, it would mean that their skills are better, their network is better and they know what to do and when to do it. With such experience, people and customer management also seem like a piece of cake. All the company needs to do is focus on its product or service and leave the pain of organizing the event on the Event Managers and PR firms that they have hired. A professional help in this situation will always prove to be fruitful, as you cannot afford anything to go wrong.

Public Relations – A Marketing Tool to Success

When we are a well-known company or when we are just starting up, we hear a lot about public relations. It is important to understand why hiring PR agencies is important and how PR services act as a catalyst for the growth and the success of a company. PR firms are so important that now a day, we can find PR firms for startups, which help in the overall boost of revenue for startups.

The advertising activities of a company try to achieve direct revenue for the company, whereas the PR firms aim at creating a positive impression about the company in the eyes of the public, which helps in the brand loyalty of the people towards the company. PR agencies act as another tool for marketing and helps companies in these following ways –

1.       Building connections

We all know that building of connections, the creation of goodwill and proper networks in important for the growth of the business. Of course, the product or service that a company provides is the most important factor for a company’s success, but what your industry people think and talk about you also plays a very important role, in the success story of any business.

2.       Reaching the target audience

Few of the important activities that are included in PR services are press releases, getting articles written about the company in different magazines, getting blogs written on different relevant websites, etc. With the help of correct public relations partner, you can get these things done smoothly and effectively. With the reach to the right target audience, you can also have a speedy growth of your company.

3.       Longevity

With proper public relation activities, you can leave a long lasting impression of yourself in the eyes of the reader. Advertising activities are short lived, but good PR activities have great credit worthiness and leave a very lasting impression about the product and service. Such activities also help in creating a great brand image and also cater to creating brand loyalty in the eyes of the consumers.

4.       Crisis Management

In this digital era, any negative news about the company spreads like a wildfire within a flick of a second. If you have a good public relations company working for your brand, any news which is not in favour of your company can be easily contained and the risks related to activities having an adverse effect can be minimized.

In the competitive world that we live today, with a new startup, having a unique idea coming every day, it is important for the startups to stay at the top of the game to achieve unparalleled success. To attain that, it is important for them to hire efficient and effective PR firms for startups. It is important for both startups and big companies to give special importance to their PR activities, and realize that it is a great marketing weapon which can help them stimulate the speed of climbing the ladder of success.

How to optimise your event with PR?

The best way to optimize your event is by making your event attractive and reachable to the public. The people and organizations that can help you achieve this goal are PR agencies. When is comes to the work of PR firms, it is important to understand that their work does not stop at making the event reach the public, it also includes the content of the event, the positive perception and correct understood of it by the people.

There are different mediums via which agencies can provide their PR services. Some of the most common PR services by PR firms are as follows –

1.      Press Release

A press release is some piece of information that is recorded by the media people. Such press release is newsworthy and reached out to a mass audience. Startups use this method very often to popularize their event, thus PR firms for startups need to have good media contacts to get a free press release for their clients.

2.      Social media marketing

In today’s digital area, if you have any audience, specially if it is the youth, then one of the best and cost effective ways of marketing for you is – Social Media Marketing. This is another commonly used medium for startups to make people know about their events as well as making them know about their products or services. Therefore, PR firms for startups always pay special emphasis on this medium of marketing of events for startups.

3.      Content

If you are conducting an event, the content that is presented in the event plays a very important role. The content may be visual as well as written. There are speeches that a person has to deliver and make the people more aware about the purpose and the objectives of the event. If the content does not fall in place, the whole event can get awry, and the purpose of the event can be breached. The people who are providing you with their PR skills, consider this as one of the greatest skill sets.

4.      Articles

It is important to list your events and its details in different media’s like magazines. This helps in making the event more popular, to the interested set of people. They are the group of people that you want to target, as those readers are interested in your product or service.

5.      People management

While organizing an event, there are various things that your hired PR company has to consider. There are a lot of on going on-stage and back stage activities that have to be taken care of. PR agencies with good people management skills come handy at this point of time. With their experience, they know what has to done at what time. They know the correct set of people for the required services. In short, they help make your life easier, and your event more successful.

In a nutshell, hiring a good public relations agencies, is essential to optimize your event.

How public relations can influence your business?

Public relation is a vast term, which is required by individuals as well as business. Especially if you are a public figure like a sports person, a politician, an actor or a big business. Public relations contribute to what people think about the business or the individuals. Therefore, hiring proficient PR firms which provide superior standards of PR management services are important for the well being of the company.

The revenue of any company depends upon its sales, and the sales of the company depend on various factors like the quality of the product or service, the efficiency of the deliverables, the demand of the product, etc. However, one of the most important factors for increasing the revenue of the company is their relation and reputation in front of its customers. This is the place where the importance of expert PR agencies is realized. The labor and effort of PR agencies are put into making the company visible to the public in the form of publicity. It is important to understand that publicity and advertisement are two completely different things. In the advertisement, the company has a control over what is being published and where. However, when it comes to publicity, the company has no authority over what is being portrayed to the public. Such a thing makes the work of PR firms even more difficult. It is not paid and they have no command over what is going to be published. Therefore, having good media relations is important for good PR management services.

Public relations can make your business grow to new heights because of the following reasons:

1.      Awareness – With public relation services, you can have a product launch, a press release, an event, a press conference, etc. Such activities greatly help in spreading the awareness about both the company and its product or service.

2.      Credit Worthiness – As we all know that public relations do not use paid media and help in popularizing the business with the help of publicity, the news and the buzz that it creates is creditworthy. It is easier for people to trust the brand and the product if the content is received positively by the people.

3.      Branding – A brand is worthless if it does not connect with the right audience in the right way. The work of public relation firms is to popularize the product in such a way that the brand of the company is built. People start liking the experience of using the product or service of that brand.

4.      Customer relations – It is very important for any company to have a good customer relation to improving its sales. Early resolving of the customer grievances, and thanking the customers for their feedback and appreciation are few of the ways of maintaining good customer relations.

Above listed factors are only a few that affect the growth of the business. There are many other ways in which public relations influence your business and that is why it important to hire a good public relation company for yourself.