SEO Tips for Crisis and Reputation Management

A brands reputation is one of the most vital assets for businesses in the age of competition and communication. Crisis management can begin with some reputation management practices followed by the entrepreneurs. The overall outlook of a brand is an integral part of its “Reputation”. Reputation management exists in two spheres in today’s world i.e. online and offline reputation. A brand with reputation management practices in place makes crisis management much easier. Crisis management is basically a process in which a brand deals with an unexpected and disruptive event that threatens to harm the organization, the general public or its stakeholders. Handling a crisis requires clear thinking, honesty and an outside perspective. One will need a strategy for handing sponsors, community relationships and more. One has to communicate effectively with their employees, keeping high-quality talent on board, and managing morale. At the stage of crisis, it is quite important for the management to have a word of mouth with their employees. Brands can also approach crisis management services as well in case of emergency.

When a crisis breaks, people naturally Google about the brand or business. But obviously, none of the professional communicator wants negative headlines or bad customer reviews topping the list of search results for their brand. So, here is when SEO plays a major role. Check few SEO tips for crisis and reputation management which many SEO experts in Delhi and all around the world shares:

• Monitor your results constantly and adapt quickly based on the results. Keep a close check.

• Keep your focus on Google for search results and the other search engines will gradually follow suit over time.

• Keep a review on your website for keyword placement and density (keyword/total word ratio), because you won't be found if the keywords are not present in the proper configuration.

• The most important tip of all is the content, which must be relevant to both the website and the web page.

• Update your website on the frequent basis, stale sites drop fast and fresh information keeps your site sticky.

• Avoid Flash content and frames pages; these websites cannot be reliably indexed.

• Obtain inbound links from relevant, high-profile websites with good Page Rank.

• Create multiple points-of-presence like blogs, article publication, social media, activity at forums where you can get as many positive messages out as possible whilst pushing the negative messages down on a search engine results page.

What will be agenda of leading PR agencies in India for 2018?

PR agencies were important to hire when there used to be traditional marketing, but with the advent of the digital era, PR agencies have become almost essential for a company to sustain its reputation and brand image in the market. Earlier rumors used to take some time to spread, but now with the excessive use of internet and quick online connectivity, leading PR agencies to say that the PR services they provide have gained even more importance.

Here is a list of basic agenda’s which play a very important role in the PR services-

1.      Communication

It is important to know that the work of PR agencies is to make sure that the message that is conveyed to the people is positively perceived by the individuals. Therefore, the modes of communication and what is communicated to the public has to be regularly monitored.

2.      Maintaining the brand image

The maintenance of the brand image of the company is the responsibility of the PR agencies. Brand image is the impression that any company has in front of its potential buyers. Therefore, if a company wants the potential buyers to buy the product from them, they have to talk about themselves and convince them that the brand is good enough for the public to remain loyal to them. Customer retention depends a lot on how the PR agencies maintain the brand image.

3.      Press conference

The press conference is one of the ways in which leading agencies help their clients in maintaining their image. It is important to be prompt and honest in organizing a press conference. Example – If there is a rumor that is spread in the market regarding the company, PR agencies use press conferences to hedge any problems.

4.      Product launch

If any company is launching a new product, then the launch of the product in the correct way is very important. It is the first time that product is made public. The product has to be launched around the right group of market influencers and it has to be ensured that the product is publicized in the correct way by the media. Such work is monitored by PR agencies and is one of the most important agenda in their list of services

5.      Social media marketing

Social media marketing in itself is very important for all the companies and it is picking up as an important agenda for the PR agencies as well. Nowadays, the information is transferred to people in a click. The people expect the companies to the extremely responsive towards social media. PR agencies help you with such services.

6.      Crisis management

A company comes into a crisis when there are events which start to threaten the existence of the company. It is the responsibility of the PR agencies to identify the reason for the crisis and take appropriate actions to contain the situation.

If you are a big company with different product verticals, it is essential for you to hire the leading PR agencies. Along with the listed agenda of PR agencies, there are many more things that PR agencies do for a company like events, seminars, conferences, trade shows, etc.

What is the role of an SEO expert?

What is SEO? SEO is an abbreviation for search engine optimization. It is a way of gaining organic, natural and free traffic on your website which requires a lot of knowledge, experience, and expertise. In this digital era, having an SEO service provider is important for the visibility and growth of your online business. Such an objective can be attained by hiring SEO experts. You can find good SEO experts in Delhi. There are various roles that an SEO expert has to carry out, such as –

1.      Being updated

SEO is an ongoing work, which requires a lot of time, energy and knowledge. The basic needs and demands of SEO remain the same, but to be good at this, the expert needs to regularly know about the changes that keep happening like optimization methods, Google algorithms, correct keywords, etc. To be updated, the expert also needs to interact with SEO communities as well.

2.      Understand client’s needs

An SEO expert has to understand client’s needs and align the marketing plan as per the goals and objectives of the client. Example – if the client is interested in PPC management services the traffic that is driven towards the website has to be of such customers. Only a good SEO service provider can be so precise towards their services.

3.      Manage the content

The SEO expert also needs to know what kind of content is appropriate for the company. It is important to use the correct keywords in the content. Content is searched by Google spiders and is made visible to the reader on their Google search engine. Therefore, it is important that the SEO expert realizes that Content is the king.

4.      Analyze the data

It is very important that the SEO expert, analyses the data that they receive from their own website and other social media websites, to be sure that such data is used towards attaining the ultimate goals and objectives of the company.

5.      Create user-friendly websites

We know that use of internet has increased recently, as it is easily available on our smartphones. Therefore, it has to be made sure that the websites that are created are user-friendly on both desktop and mobile phones, there are fewer distractions while reading any content, there are limited numbers of pop-ups, etc. Such intricate details are understood and analyzed by SEO experts.

If you want to grow your business online, then you must find a good SEO expert in Delhi or anywhere else. It is important for the SEO expert to take care of the PPC management services, click through rates, website ranking, use of keywords, data analytics, etc. Correct use of various social media websites like Facebook, Instagram, Twitter, blogs, Pinterest, LinkedIn, Google Plus, Tumbler, etc., also affect the SEO these days. Correct and effective digital marketing activities increase brand awareness and help a lot in the growth of the business on a global level. Hiring a good SEO expert Is essential for any online business to reach its potential.

What is media management for press release and press conferences?

Media relations firms and PF firms constantly have to be in touch with different media people to complete their job correctly. One of the most important works of PR agencies in Delhi or anywhere else in India is to make sure that the message that any company wants to convey to the public, reaches them at the right time with the correct form of media like newspapers via press release or television via press conferences.

Press releases and press conferences help the PR firms in various ways to promote the company. Here is a list of objectives that can be fulfilled more effectively with the help of such forms of publicity.

1.      Product Launch

If a company want to launch a new product or a new vertical for its business, it is important to come to the market with a bang. There is excessive competition, no matter what the sector is. To stand out in that excessive competition it is important to express the qualities of your product or service or how your product will solve any problem that is faced by the people.

2.      Crisis Management

Crisis is a situation where a company’s existence is threatened. A situation which needs to be contained at the earliest possible time, before any sort of rumor starts affecting the overall health of the company. To quickly minimize the negative effect of the crisis, a representative of the company, has to come and express the honest situation of the company. Next morning, it is also important that the people who have missed out on the conference, are given a written assurance of the true situation via a press release.

3.      Brand Image

Press conferences and press releases effect the brand image of the company as well. As we all know that the work of Media relations firms is to get the correct amount of publicity with the correct mode of communication to the public. This requires a lot of managerial activities to be done by the PR agencies.

4.      Events, conferences and seminars

Companies often have to conduct various events conferences and seminars for various sectors of the product like, product development, product marketing, product feedback, etc. Conducting of such events, conferences and seminars effectively, requires a lot of time and effort of the people working with the PR agencies. It requires efficient managerial work to execute the plans and ideas that the companies have and achieve the objectives of the company.

PR agencies located in one city are not just restricted to the same city anymore. With the increase in the digital marketing and reach of products in a global level made so easy, if you want to hire good PR agencies in Delhi to carry forward some PR work of a company located in Mumbai, it is not considered to be a very bad idea. It just has to be made sure that the PR services of the agency are top notch and the company is getting the correct amount of publicity.

Is public relation good career option for you

If you are looking for a career option in the field of public relations, you are definitely in for a lot of job options. PR agencies offer a wide range of PR services which ensure that you have a lot of opportunity with PR firms. The services provided by PR firms for startups and other PR firms are also different from each other. Getting a job in public relations is a great career option for you because of the following reasons –

1.      Different responsibilities

There are a variety of responsibilities that shall be given to you when you are handling the PR work of one particular client. You have to be in constant touch with the client to provide the client with proper client serving; you have to manage the events, launches, seminars, conferences, etc. of the client. In this process, you get to learn a lot which helps the growth in your personality. It is also easier for you to understand that which sector are you best at.

2.      Networking

If you are working with good PR agencies, then you have to talk to a lot of people from different forms of media. You have to be in constant touch with people in the newspapers, news channels, bloggers, market influencers, etc. This helps you with a lot of growth in your communication skills and networking. In a few years only, you meet people with different perspectives which broaden your thought process, and you end up having a great personality.

3.      Writing skills

When you are providing PR services to your clients, you have to generate a lot of organic content for social media websites, company web pages, press releases, articles, blogs, etc. in various fields. Practicing such responsibilities help in increasing your communication and writing skills as you need to constantly communicate what the company thinks to the right people and ensure that it is positively perceived by the receivers.

4.      Growth

Your growth depends on how much efforts are you are putting in your work. There is no reaching a stagnant phase in this career. You are always interacting with new people on a day to day basis. Your job requirement keeps changing as per the demand of the client and as per the change in external factors that affect the company. People’s perception also plays a great role in the increasing the growth of you as an individual.

5.      Problem-solving skills

When you work for big companies, their clients are also big. The job that you handle involves a lot of things like crisis management, press conferences, etc. which helps in solving various problems of the client. You start loving challenges, and you love to solve the problem. People approach you with the difficulties that they are facing, which helps in increasing your confidence as well.

With the increasing number of startups, PR firms for startups have gained an important role in the public relations industry. Working with startups help you understand the perspective of the youth and helps your grow as the startup grows.