What are the best PR agencies in India for lifestyle startups?

Lifestyle and Fashion is one of the fastest evolving sectors in India. Indian fashion and lifestyle market is set to grow at a compounded annual growth rate of 12% over the next years to reach Rs. 3,94,000 crore from the currently estimated Rs. 2,21,000 which is evolving at a fast rate. The fashion and lifestyle segment is witnessing a paradigm shift with women’s apparel expected to match men’s apparel at par I terms of 37% market share each in 2016.

In the Lifestyle and Fashion Industry, trends changes as fast as they come. This is one of the most demanding sectors wherein all the PR consultants in Delhi strive to reach the acme. Visual merchandising, advertising, public relation strategies, graphic designing and fashion & lifestyle creative writing are the different forms of tools that are required in Fashion and Lifestyle industry. Through these tools fashion and lifestyle industry reaches out to its potential consumers.

Today the market place is flooded with several e-commerce options for the shoppers to buy these lifestyle and fashion trending products. There are a large and enormous number of products and services are being offered for the customers on these e-commerce websites and apps. In the last few years, the growth of e-commerce industry in India has been phenomenal as more of fashion and lifestyle brands have started discovering the benefits of using this platform. This trend has created an enough scope for online business in the future. There are many lifestyle PR agencies in Delhi which are more involved in the PR of these lifestyle and fashion brands. Not every brand can spend its capital on the TV ads or on the big hoardings. For such companies Digital PR is boon for them. Unlike tradition PR, digital marketing is more convenient way for the small budget companies to invest on the publicity of their brands. As more people are active on the internet today. This has also increased the value of the digital marketing. From small budget companies to huge budget companies are investing their capital in digital marketing.

Digital marketing is considered to be the future of the PR. It is an umbrella term for all online marketing efforts. Another key component of digital PR is mobile marketing. In fact, mobile usage as whole accounts of 60% of time spent consuming digital media, while desktop based digital media consumption makes up the remaining 40%. This means that it's very essential for the fashion and lifestyle brands to optimize the digital ads, web pages, social media and other digital assets for mobile and computer devices.

How to use PR in startups?

Public Relations (PR) is that form of marketing which is accessible to startup or newly formed firms. PR companies in Delhi use various tactics for the startup firms to tap into specialized expertise.The one main of PR companies in Delhi for startup firms is to have people with high credibility, such as industry thoughts leaders or the members of the press, talk favorably about the product or the company. Additionally, a PR company also provides startup firms a specialized talent marketing communication, especially in media relations. Here are the following points that startup firms should keep in mind before opting for the PR companies.

Choosing a right PR agency for startup

It’s very important and necessary for the startup firms to choose a right Public Relation company according to their needs. A good Public Relation company will have the skills that include positioning, articulating your message, conducting market research and filtering the audience – in addition to getting media to communicate with your message. Eventually, this will build the brand, help the firm to stand out, increase the visibility and get in the front of decision makers.

Target the right audience

“Who are you trying to reach and why? You need to find out what you want the end goal to be,” said Joshua.

For Public Relation companies it’s very important to have the targeting audience for accelerating the brand reach. For instance, if the product is for the mothers then we try to reach out the media that mother reads, not just media that we think.

Don’t ignore social media

In this era of digitalisation, it’s very important to establish your brand on the various social media platforms this will represent your brand, your values, and culture, such as creating an engaging social media campaign right from the beginning to increase the brand presence. Giving dedicated time to directly engage with the followers, answers questions, share information and include in the conversation. These all tactics will eventually help the brand to establish its identity and credibility in the industry.

Be sure that you have got the news to share.

Startup firms while approaching to the PR companies must keep in mind that no media will report about your startup until you produce something new and unique. So pick up the unique aspects of what you do and highlight them. It’s also important to be honest with yourself so that you can craft a creative message.

Build relationships

Rather than blindly distributing press releases, be specific and get to know the reporters, bloggers and editors who can actually cover your product in the various media outlets. If a targeted journalist in your town then invite him or her for a lunch or a cup of tea or a coffee. During these get together, you can offer your startup as a resource story related to the company’s expertise, instead of blatantly asking for coverage of your startup.

What is Digital Public Relations and how it works?

Public Relations continues to evolve every day. It adapts to a world where people trust influencers on social media just as much as their friends and family. PR has gone digital now! This melding of traditional and digital strategies and tactics provides excellent opportunities. But often it can be misunderstood and underutilized as PR and communications pros get acquainted with the possibilities and best practices.

Digital PR is growing and evolving fast these days. Hence we must stay in tune with emerging digital trends to make sure we consistently bring new value of our clients in creative and strategic ways. We need to keep up with the digital trends. PR firms in Delhi provide good Digital PR services, this helps the PR firms to know how to address the different challenges.

To achieve client's goals, PR firms often uncover and recommend digital tactics to infuse into and layer upon current PR programs. This ideation will help PR companies to move their clients' audiences beyond awareness and create tangible interest. Increasing awareness is a large part of the digital PR campaign. There are many different ways to track and measure how well we’re increasing that awareness.

Always take a holistic view of digital PR, most PR companies in Delhi use digital tools and techniques which are managed by a separate team of experts. There’s more value to be gained in integrated efforts and expertise. By gaining access to clients’ Google Analytics and social media metrics early on, we can proactively and continuously showcase how various activities contribute to website traffic and increased interest in their products or services.

Digital PR is all about combining traditional PR with content marketing, social media and search. Transform static news into conversations and bypass the media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience. PR firms in Delhi use this tactic to maximize news and share it exponentially. Through Digital PR, most PR companies in Delhi are using social media, blogs, reviews and content to not just share news, but create dialogue and connect with the target audience.

The world of digital and PR is constantly changing. It only adds more and more benefits to the business. For PR consultants in Delhi, digitalizing PR is beneficial for one and all, be it the practitioner, client or customer. Though there are more voices and more content out there than ever before, new digital strategies are working together to bring added awareness and value to brands. Advances in digital PR help us reach our goals in new and more effective ways. 

Be careful with the PR jargon words

If you are a PR professional, chances are you already know most of the words and they are a part of your daily life. Many of you may be familiar with the twitter hashtag - #PRfail. It is one of those popular hashtag people use to share the worst public relations communications they find. This particular hashtag categorizes the worst public relations misfires that journalists and industry professionals come across. When you see such words being used on social media, it can be perceived as something hilarious and at the same time are extremely helpful. Through this, we learn what not to say or do when pitching. One practice to avoid when communicating with journalists is including overused jargon in your press release.

There are a lot many Pr jargon words that a PR professional needs to get familiar with. Let’s start with a few popular terms -

Leverage, Turnkey, Utilize, Revolutionary, Synergy, World-leading, Cutting-edge, Seamless, Optimized, Yield, Groundbreaking, Iconic, Disrupt etc. the list goes on and on.

Every profession has their own jargon words. One must be careful about when and how to use them. Overuse of all the words while trying to pitch can make it look pretentious. Hence make sure you know how to go about using the important Jargon words especially in the world of public relation.

PR consultants in delhi  often opt for jargon words just like any PR firms around the world. When we first start using words like these in communications, they truly had meaning. However, today, these words have been overused to the point that they've lost their initial meaning. There are often some hilarious cases of journalists receiving pitches with jargon words used up to the point that it had left them numbed. Journalists receive pitches that describe “revolutionary broccoli” or a “hotly-anticipated pen.” These kinds of pitches have numbed journalists to the true meaning behind these fancy-sounding words, so when we do pitch a game-changing stand-up desk, the phrase ‘game-changing’ does little to convince journalists of the desk’s value.

Instead of overly using the jargon, let the facts speak for themselves in your communications. If you truly have a product that streamlines processes, tell the journalist how your product does this. If your company is a world-leader in education, then provide facts that back up your claim.

So be wise and let your communication be free flowing and easy to understand rather than trying to sound fancy and making no sense.

5 Tips for PR Firms and Startups Looking For Coverage

It can be challenging for a newly formed, unknown startup pr firm to grab the media attention. The budgets might be tight, relationship with journalists may not be that strong and also there are chances of facing difficulty in explaining the new concept. In the infancy stage, the startup firms usually employ few people focused on product and developments. Therefore it is very necessary for the startup firms to take the right approach to Public Relations (PR), marketing and advertising in the early stage to attract interest from venture capitalists.

As PR companies in Delhi are being contacted by hundreds of companies, they have developed a taste about what works and what doesn’t works for the startup firms. Below are the tips for the newly formed firms looking for coverage.

PR is a process

It is important to know that PR is a process not an event. In the early stage startup firms should not do PR around milestone. Public Relation is a continual process. It needs months or even years to build good relationships with the journalists. Firms must help journalists on stories, act as a source, develop real and healthy relationships, read their stories and eventually when you have news they are more willing to have a conversation.

Get to know your target media and journalists

For startup firms it’s very important to identify their target media outlets and journalists. These firms should keep in mind that instead of pitching everyone and anyone, it’s good to go for few media outlets of their top choices. Take some time to identify the journalists who write for these media outlets, read their work and follow them on social media.

Develop your pitch so it’s newsworthy.

Firms should make sure that their pitch angle is newsworthy, not only they are required to highlight a unique selling point, but also need to draft a pitch that can relate to the targeted media. This can find a newsworthy angle for virtually any outlet if they just get a little creative.

 Never send a copy/paste generic pitch.

It’s very important for journalists and editors to spot out the copy/paste generic pitch. If they suspect your pitch is copy/paste, they will immediately delete your mail. So make sure that your pitch is completely personalized and specific around them and the outlet which they work for.

Follow reporters and journalists on Twitter

It’s very important to build good relationship with the groups of reporters and journalists that covers your firm. Best way to do is follow them on twitter. Virtually every journalist is on twitter and many of them prefer using it as their main communication source. Besides that, meeting up for lunch or drinks is always the best option when it comes to keeping the conversation alive.