5 features of a successful press conference

A press conference is a strategy for your company to introduce a new product or service, an invention, a medical treatment, or other important news. It is generally led by a corporation or the senior management team's leading voice. A press conference, such as an official announcement, is a gathering of the media and other representatives from linked companies. 

Since, we know that the fundamental function of public relations is to manage a company's reputation and aid in developing public support for its operations. A press conference is an important public relations tactic. PR agencies use press conferences to promote their client's image among the media and their target audience.

A press conference is a media approach that may be used by best PR agencies to make an impact. Here are five features of a press conference which can help PR agencies or online PR agencies to make it successful. 

 

• Formulating your message

Define the main message that you and your organization are attempting to communicate to the public. Your purpose may be to explain or clarify your topic, to announce a new programme or event, to respond to a news report or criticism or assault on your work, or to attract attention to honour or award your work has achieved. Whatever the message, it should be communicated to the press in 3-5 key points. Check all of the information twice or thrice, both in verbal and written form, to ensure accuracy.

 

• Decide your location

You might wish to choose a larger space depending on how many guests you intend to attend. A space with enough outlets for laptops, television cameras, lights, and maybe a coffee machine is always a preference. It should be in a peaceful area with no or little traffic from outside the venue or within the building. Wherever you host the meeting, make sure there is enough parking and that it is not too far away from the media.

 

• Whom To Invite?

Make a list of whom you want to invite from the media. 

Select a few people from each group and invite them by an emailed press release, personal email, or phone call. It is standard procedure to contact at least a few people at each television station, magazine, or newspaper (virtual or traditional).

 

• Check everything before the conference

It is imperative to come a few hours early on the day of the press conference to ensure that the venue is prepared and ready to start. Select a designated person or group to check credentials and collect signatures at the door. You should double-check that persons can sign their names and specify the media outlet or business they work for. This may be done digitally on a tablet or with pen and paper.

Make sure there are lots of seats facing the main table, where you'll be speaking to the press. If refreshments are provided, have them ready to serve at least 20 minutes before the event begins. This is your opportunity to command the scene and establish the atmosphere for the press conference.

 

• Follow up After the Press Conference

Specify whom you will thank after the press conference and take a look at the registration sheet. Reach out and thank people from the sign-in sheet. Offer to answer any follow-up questions or give them a copy of the press kit if you obtain their contact information. This is the time to build relationships, so strive to keep your interactions constructive.

Moreover, it is highly recommended to the Digital PR Agencies to include the above mention features if you want to hold a successful Press Conference. Including these features can contribute in making you the pr digital marketing