What Are The Factors That Affects The Rates Of Instagram Influencers!

 Each influencer establishes their fees. However, almost every influencer marketing business has a way of estimating how much an influencer will demand engaging in a campaign. And that's the one thing about the function that's consistent. On the other hand, the influencer rates rarely match what the Best Digital Marketing Agency in Delhi has on paper. However, each one may be used for a different purpose.

Factors Influencing Instagram Influencers Rate

Post on Instagram

A photo and description are usually included in a normal sponsored Instagram post. A photo post should cost around $2,000 for a profile with less than 100,000 followers. Video continues to increase in popularity with an increase of 80% year over year. Although most creators claim that a video has more production costs than a photograph, the efforts may result in more than just increased engagement.

Many influencers apply the following formula:

CPE = Recent Average Engagements x $.14 = Average pricing per IG post.

Price per Instagram video (CPE) = $0.16 x recent average engagement

Giveaway/contest on Instagram

Instagram competitions are a way to increase your brand's visibility and followers. A contest usually entails asking for a user to do something, like tagging a friend, like your profile, or sharing a post, in return for an opportunity to win a reward.  To run a contest, the best way is to estimate the cost is to look at elements and add them up. Once you've crunched the figures, you'll have a ballpark amount to work.

Swipe up on Instagram Story

Instagram's swipe-up functionality is an easy way to increase in-app interactions and website traffic. Depending on the products being sold, determining the value of a swipe up or conversion will be different. A hot food conversion, for example, is worth more than a lipstick conversion. However, you can begin with 3 percent and ask for 10% of each transaction.

Polls on Instagram stories

Incorporating a poll into an Instagram Story is a low-cost way for an influencer to explore more about their audience. Price per poll on Instagram story = price per poll on the Instagram story (Recent average view x $0.06) + price per poll on the Instagram story.

AMA on Instagram Story

Any Story on Instagram with a more interactive feature, like Live on Instagram or a Questions sticker, will be more expensive than a regular sponsored story on Instagram. The price may vary depending on the influencer.

Other factors that affect Instagram influencer pricing are Usage rights, Exclusivity, Social amplification, Niche demographics, Hiring photographers, Agency fees, Campaign length, Timing, Brand fit, Content type, Link in bio.

Conclusion

When it comes to advertising, consumers are getting increasingly educated and careful. TCY Communication can help you with influencer marketing efforts. Plan out your content, connect with influencers, and track your progress. Each brand and influencer will need a different combination of content. Approach a Digital Marketing Agency in Delhi to determine the cost for your Instagram marketing.