PR and Social Media Marketing Different Strategies

PR and Social Media Marketing Services are terms that are many a time used interchangeably. However, PR and Social Media are two different platforms that are focus on different aspects of the market. PR traditionally pays attention to creating brand awareness, stimulating Demand, and even informing people and dealing with their difference of opinions. On the contrary, Social Media Marketing generally focuses on identifying who the target audience is and work towards converting them into buyers. Find below the differences between how PR Agencies in Delhi and generally how PR agencies all over the country differ from Social Media.

Target Audience: A PR firm focuses on a large audience as the digital platform is unrestrictive and through artificial intelligence and the ranking, more people can connect to the product. Unlike Social Media, PR Agencies deal with specific individuals, business partners, etc.  focus on establishing relationships with existing consumers and then propagating it further. This reduces the audience base in the case of PR.

Message Conveyed: Message conveyed through the PR pitch is rather very specific. As the audience is targeted and very specific so is the message. They cater to only one aspect at a time and hence the message conveyed is only one. Social Media, on the contrary, does not focus on one specific message, its goal is to propagate the entire business and work towards generating buyers.  

Activity Scale: PR Agencies and Delhi and Mumbai and other cities generally come to the fore on special occasions and events. Although the work is done on a large scale, but the event is there only on one specific day. Social Media is different here and the scale of activities is ongoing and much more frequent. Since their targets are different, therefore the approach in terms of frequency is also different.    

Efforts taken: Efforts taken to use digital media are much more and one has to consistently get involved in updating the business to achieve the goals. For PR agencies it is not that difficult and they can come in and go out instead of being at the forefront invariably. Therefore, the efforts taken by social media are far more than the  PR firms.

With PR services and Social Media Marketing Services affecting and targeting different people, it is obvious that the results differ too.