PR being the persuasion business, the activities associated with
it should also be analyzed. It certainly won't be ideal to use highly refined
digital media when promoting a product in rural India, as here we can do with a
CSR or Community Relations Officer. This introspection must be done in order to
find the right kind of PR activities that are in congruence with the product or
the business that needs to be endorsed. Below is the list of Public Relation
Activities:
Media Relations: The sphere that encompasses press
release, media coverage and promotes the business along with the services and
products is the role of media relations. Media relations communicate the
message of the business effectively that in turn enhances the popularity of the
business.
Social Media: Social media Marketing Services are the most common
and effective way of conducting PR. This is viable and feasible for all kinds
of business. Even if the business is relatively new, social media can promote
it to the best of its ability. This is by far the quickest way to reach to the
customers and the stakeholders too.
Newsletter: Letters are a good way to reach out to a large
number of people. If you begin to write the newsletters regularly, you develop
a connection with the public and they look forward to your newsletter on the
stipulated day.
Business Events: PR agencies often are foresighted and can gauge
the success of events. However, you must rely on them for the right time to
venture into spending on the business event. Through these not only do the
businesses get some exposure, but also some popularity among the visitors. One
thing must be taken into consideration here that PR
agencies in Delhi should look
forward to inviting only the public from Delhi as depending too much on public
outside Delhi may turn out to be no show.
Sponsorship and Partnership: Sponsoring a charity show, or a non-profit
organization for a cause or a specific reason, your business gets acclaimed.
This proves beneficial for the business as you get recognition and positive
affinity from the people.
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