Lifestyle PR

The traditional phase where PR agencies only catered to brands related to white goods and other services based organization have been revamped.  It is not just the product branding, but the whole idea of doing PR for them that has been overhauled. This has largely taken place in metro cities, as that is where we have concentrated press release and being a metro everyone wishes to be updated.  

What is Lifestyle PR?

Promotion of products and brands that endorse lifestyle, including  makeup, fitness plan, diet plans, travel plans, housekeeping and many such aspects which we earlier thought require no PR. These products were always considered as if they would never need PR; however competitive market has made this happen.

As mentioned above how the metro cites are more involved in such coverage is because of the PR Agencies in Delhi make sure that the promotional offers run smoothly on various social media channels. From Social media marketing services to SEO, to blogs, everything you will see will be engaged in lifestyle PR. This means they are occupied to attain a certain lifestyle and then maintain it. This too is a fad that the PR agencies have prodded by giving this a lot of attention. Numerous PR agencies in various cities chose to only promote a lifestyle as their specialization. According to them, their staff and the team members enjoy working on lifestyle PR as they find it innately personal. Such PR companies engage in lifestyle related to the following:

Women: Most women celebrities have now started putting up their diet and fitness regime, other than their travel goals. Looking at them, and their promotion on Social Media, it is easy to follow and like them. A lot of time, hiring correct bloggers who can talk at length about the makeup products, the brands in their video blogs also promote the products. Yet another area conventionally related to women is the housekeeping. Inspiring video blogs of homes of celebrities urge the commoner to walk on the same path. The colors, the brands of paint, the decor all that informed and promoted during Lifestyle PR.

Men's lifestyle: With the suave personality, men celebrities too have made a mark as an influencer in social media marketing. The way the workout and indulge in sports or party activities has made some of them top the charts on Instagram and other social media.