Thursday, 19 September 2019

A Bankable career

A catalog of opportunities have surfaced since Artificial Intelligence, Cloud, PR and Social Media Marketing Services have become popular. In the purview, if you are a creative person and believe you have the leeway to positively promote a brand, PR awaits you! Comprehending PR as just endorsing brand is the tip of the iceberg. It jackets a realm of activities that has a distinct role at every level. Let us understand the various roles:

1. Publicist: Promotion is a synonym to being a publicist. When you think of PR agency, you think of a publicist. Defining strategies and creating an outline of how a brand will be endorsed is all in the hands of a publicist and they can't go wrong. For you to become a publicist, you need to be present in the local market, virtually and physically too. For example, as a publicist, it won't do the brand justice if you promote products based in Delhi without being present. You need to see the reaction and the feedback and relentlessly plan advancements to capture the market. It is advisable that you work with PR Agencies in Delhi and not any other city to continue the work in the right direction.

2. Copywriter: When the PR team creates the public Relation strategy, a copywriter takes it forward from there. Through SEO services in Delhi and Bangalore, a copywriter can easily maintain the consistency of the brand in another remote location. This can be done through copy, blog posts, and press releases. If this is done right, the brand is then channelized appropriately, creating an image itself.  

3. Social Media Manager: Promoting the brand on various social media platforms is the key role of a Social Media Manager. Correctly strategizing this and marketing it responsibly through engaging content should be done right and Social Media Manager does this well.

4. Spokesperson: Garner all the good vocabulary and juggle with words! If that is your innate trait, its time you represent the organization and the brand. An in house communications or PR team can manage the interview front, whereas you as the spokesperson should be ready to take the criticism and revert with poise.


Besides, if you wish to develop communication skills, begin early and clutch the right opportunity the PR industry offers. Be persuasive and assertive while you tread on the path to gain a path breaking  opportunity. 

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