The popularity of
influencer marketing has created several influencers as well as platforms to
promote brands or social media marketing services.
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Choose any popular social media platform
you intend to promote your services primarily. Set filters to search
influencers in your desired niche. You can set filters based on category,
location, or target audience.
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Once you have shortlisted a few influencers
check their engagement ratio. Check active fan following to differentiate and
pick the best. Connect with the Influencer and discuss their work process.
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You may as well start a campaign with
filters to find the best Influencer to fit your niche.
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Track your influencers to regulate the
process and get maximum returns.
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Measure your influencer marketing ROI and
see how well your influencer marketing campaign worked, and which influencers
performed best.
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The most convenient way to promote your
brand is to hire a PR companies in Delhi that can run the
entire process for you. Apart from quick results, the process is transparent
with generated reports to track progress.
Maximize Effectiveness - The problem with offline
ads or digital ads is everyone views it. While Influencer marketing can target
a specific audience to promote your business through social media marketing services. You can
reach out to people who are either looking for or interested in your brand or
services. Reaching the exact audience gives higher conversion delivering more
value for lesser money.
Improve Social Media Rankings - Massive social
media following of influencers allow brands to create organic traffic, grow
their followings, and engagement. Collaborating with influencers to promote
your website or blogs can generate high-quality backlinks. Backlinks are
crucial to improve your SEO rankings. SEO companies in Delhi can help you
achieve just that.
Missa More is a
clothing brand. It was almost impossible to penetrate the market in a crowded
industry. Then they worked with PR companies in Delhi, collaborated with micro
influencers for a marketing campaign. Being a startup, they required an
immediate response to their collection. The greatest attribute about influencer
marketing is you can watch your campaign run live with the real-time response
from the target audience.
The results the
brand hit sales more than expected and continued to be associated with DIgital
Birbal as their branding partners. The campaign drew recurring transactions of
more than 85,000 orders per month. Influencers create content through videos,
audios, blogs, vlogs, photographs, and social media posts. Their active
followers comment, like and follow the brand, which leads to brand awareness.
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