When observed closely it is found that many top PR companies in Delhi and around the world customize PR strategies as per their client's business in order to gain positive publicity every time. While, some go on trying a well-researched and authentic PR research to highlight the expertise of brand; on the other hand, a majority of PR firms in Delhi rely on the dissemination of press releases to highlight the brand’s initiatives and establish its good reputation in the market on an overall. This results in around a hundred press releases being delivered in the journalist's mailbox everyday from several PR companies in Delhi and around the city.
Obviously, journalists face the time crunch to thoroughly read every press release that is being shared with them. And, as the priority is always laid on the quality, the journalists get quite selective with their choice of releases to accept and reject. Statistics suggest that around 70% of journalists invest a minute or less in reading a press release while the rest are investing around five minutes for the same. This clearly highlights that PR companies in Delhi tend to face a tough time in getting a release published in any renowned publication of the client's choice. Here arrives the key to successfully ace this herculean task by preparing a publish-perfect press release that wins the heart of journalists within a few seconds and thereby gains massive traction from both the media and the brand’s target audience groups. Let's discuss on how PR firms in Delhi can impress the media persons with their press release.
Crunch the length and not the substance of the press release
Companies that have just started working in the PR sector are heading with a misconception that lengthy press releases are worthy to publish because that will fascinate the clients as well as the journalists more. But the reality is just the contrary as the journalists prefer going with brief and crispy releases with length restricted to 200-300 words only. Though it is tough to describe the clients’ entire business in this much limit but remember nothing comes easy in this world. A short release aces more on the probability scale that the journalists will thoroughly make its quality and authenticity check.
Always ensure good scores in A.R.T
Besides keeping minimum words in the release, PR firms in Delhi should also make sure to get content quality of their release rank good on the A.R.T i.e., average reading time score. There are times when the readers might get stuck with even a 250 words release for around four to five minutes due to heavy usage of complex words and phrases in a sentence. So PR professionals need to make sure that the content that is being delivered through press releases is crisp, concise, and easy to read and does justice to the client's business.
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