Why Video Content Should Be At the Heart of Your Digital Marketing Campaign?

The way people consume the content is changing. They no longer are interested in reading the extensive articles or looking at plain demographics unless there is really important stuff embedded in them. Meanwhile, online videos are leading the businesses to not only attract viewers, but also converting them into customers. These catch the attention of the viewer, trigger their emotional purpose, feed their curiosity, and answer to their queries in a fraction of minutes.

If you own a social media agency in Delhi, you better know the supremacy of the online video content. More than 74% of the audience on social media clicks a video ad if the thumbnail stimulates their sense in first five seconds. Preferably, the online video content or video ad should be a cornerstone for each of your digital marketing campaign.

Here’s why:

1.      Video ads are not meant only to let the viewer watch and enjoy your content, but to make him a part of it. The involvement of a user in video ad help in brand recall, which is useful to you for your long-term goal.

2.      A video ad delivers better results in lead-generation and conversion if compared to the other content type such as an article or an infographic. Video is dynamic, creative, and acts as a stimulant to the “lean-forward mode” of the viewer. It means the viewer is consuming the content more attentively.

3.      Video content is more than a boon not only for the social media but also the private organizations which offers SEO services in Delhi.  The video content used for SEO purposes drives user engagement as well as help you achieve the higher ranking in search engine results.

4.      Brand integrations with Youtubers or the other media influencers through the means of videos strengthen the brand presence in both online and offline market. A video ad featuring an influencer would create a huge viewer base and increase the lead-generation prospects. Isn’t it better than the textual content?

Almost all of the social media companies in Delhi have adapted themselves with video content creation and distribution and start bidding on it for winning their clients. And with the pros discussed above, every digital marketer should include the video marketing in his plan of action for magnificent results.