Changing Landscape of Consumer Market 2018

The success of any organization is solely dependent on the manufacturing ethics and marketing practices. If any of these is not up to the mark, the organization must suffer a great loss. Looking five years back to the market trends, there are many changes observed in both consumer behavior and modus operandi of the businesses.

Brands are going digital

The spillover of digital marketing replaced every other form of marketing. Be it TV commercials, or promotional events, brands opted for digital marketing every time which comes within their budget. Unlike the bygone decade, brands are now turning up to digital platforms to tap into the right audience. Today, the audience base of TV is 3x fewer than that of social media channels. And the motive of brands is to be wherever the audience base is strong to increase their visibility amongst the audience. Hence, no more ads are being displayed on TVs and instead, they are shown to the viewers on Facebook, Instagram, etc. Also, products are more stocked online and in-stores.

Organic products are replacing the chemical-based products

Apart from the change in the mode of marketing the services and products, modus operandi has also experienced a great shift. Earlier the cosmetic brands, for instance, used to process the products refined with latest technologies for a complete skin care. And the consumers, specifically women, were obsessed with the products and drove large revenue for tech-savvy brands. Today, the tables have turned! Consumers, no more, want the products manufactured using chemicals and technologies. The survey reports have shown that consumers are now looking for sustainable and organic products and beverages free from any chemical.

Ethical values appeal more than the commercial ads

The brands and companies have seen a steep rise in their sales whenever they raised the curtains off behind the scenes. When the consumers see the ethical practices and policies followed by a business in production, they voluntarily research more on the product costs and availability. This has brought another change in the strategies of several businesses. They no more shoot stilted ad commercials but record a short clip of what actually goes in their company or manufacturing unit which builds more trust in their brands. After all, any business would want to obtain good returns on the amount spent on ads.